V.S.Vivek

Moonlighting as a product person in complex domains

[V.S.Vivek @vsvivek93]

Hello 🖖🏽

I am average joe trying to push the envelope in complex domains of agriculture and logistics.

I tweet about random stuff, write about the domains I inhabit and build products on the side.

[V.S.Vivek @vsvivek93]

I am interested in this space and Nirant is believable due to his past work.

[Nirant @NirantK]

https://t.co/2f6KVTXG8H

[V.S.Vivek @vsvivek93]

I am sitting in my local deli and I am hearing @visakanv talk with his friends.

I turn to greet but it's not Visa it's someone who has the same voice and diction.

[V.S.Vivek @vsvivek93]

@srijan_mahajan This was an interesting one. Having read this right after watching the Maafia episode was interesting.

[V.S.Vivek @vsvivek93]

@anjali_shriva @joodalooped Looking forward to reading this one. Enjoyed your writing on AI topics so far.

[V.S.Vivek @vsvivek93]

I have spent an entire ride lasting couple hours thinking about an essay I want to write.

It was weird because it was point of view and I am happy that I could complete the entire thought process without interrupting it with prompting.

[V.S.Vivek @vsvivek93]

Unfortunately this tweet is more informative and fun than the actual movie. And I went to the theatre for it.

[Kaashvi Saxena @kaashvisaxena]

if you still don’t understand distribution but have watched Devil wears Prada 2, this is for you:

scene 1: andy’s speech goes viral on instagram pages:
this is layer one. the most basic distribution that exists today -> how news flows. renowned pages, culture pages, branded pages, faceless aggregators. as a brand you tap this for announcements, PR, fundraise moments, campaign highlights. every platform has its native version. this is what traditional PR became. we call social PR today actually :P

scene 2: the miranda memes in the movie that andy sees and is asked to “fix” for her rep (memes also happened irl btw too xD)
this is cultural distribution. tapping into existing formats or building new ones to ride a wave. dhurandhar did it. spotify wrapped does it every year. plenty of brands do it well. memes aren’t a vibe, they’re a distribution channel.

scene 3: andy desperately hunting for a story that clicks → lands the sasha barnes profile.
this is what brands are spending crores trying to build inhouse right now. not social listening exactly -> closer to strategic content placement. you produce a piece today that becomes infrastructure tomorrow. the profile didn’t just go viral, it became the relationship that saved Runway actually. brands need to get better at this.

scene 4: nigel reveals he texted to bring andy back the whole time.
this is the part nobody talks about. the most polished “organic” wins are quietly engineered. someone set the table. you just didn’t see them do it. a lot of what looks like virality is seeded to look a certain way and when done right, it’s harmless and works entirely in the brand’s favour.

as a brand manager in 2026, you’re ngmi if you don’t understand these formats. the problem is, these aren’t even new. they’re just newer mediums. all formats have existed pre-covid.

if you think distribution is just producing one viral video, a tweet, a viral ad, making trendy reels, think again.

all smart brands have evolved to having distribution systems - across platforms, formats and spending not just to get attention in the long run. but everyday.

remember: your biggest competition today is not your direct competitor. its dog reels. its cat reels. its the AI vegetable slop. :)

long gone are days you’d spray and pray. get strategic.

[Kaashvi Saxena @kaashvisaxena]

if you still don’t understand distribution but have watched Devil wears Prada 2, this is for you:

scene 1: andy’s speech goes viral on instagram pages:
this is layer one. the most basic distribution that exists today -> how news flows. renowned pages, culture pages, branded pages, faceless aggregators. as a brand you tap this for announcements, PR, fundraise moments, campaign highlights. every platform has its native version. this is what traditional PR became. we call social PR today actually :P

scene 2: the miranda memes in the movie that andy sees and is asked to “fix” for her rep (memes also happened irl btw too xD)
this is cultural distribution. tapping into existing formats or building new ones to ride a wave. dhurandhar did it. spotify wrapped does it every year. plenty of brands do it well. memes aren’t a vibe, they’re a distribution channel.

scene 3: andy desperately hunting for a story that clicks → lands the sasha barnes profile.
this is what brands are spending crores trying to build inhouse right now. not social listening exactly -> closer to strategic content placement. you produce a piece today that becomes infrastructure tomorrow. the profile didn’t just go viral, it became the relationship that saved Runway actually. brands need to get better at this.

scene 4: nigel reveals he texted to bring andy back the whole time.
this is the part nobody talks about. the most polished “organic” wins are quietly engineered. someone set the table. you just didn’t see them do it. a lot of what looks like virality is seeded to look a certain way and when done right, it’s harmless and works entirely in the brand’s favour.

as a brand manager in 2026, you’re ngmi if you don’t understand these formats. the problem is, these aren’t even new. they’re just newer mediums. all formats have existed pre-covid.

if you think distribution is just producing one viral video, a tweet, a viral ad, making trendy reels, think again.

all smart brands have evolved to having distribution systems - across platforms, formats and spending not just to get attention in the long run. but everyday.

remember: your biggest competition today is not your direct competitor. its dog reels. its cat reels. its the AI vegetable slop. :)

long gone are days you’d spray and pray. get strategic.

[V.S.Vivek @vsvivek93]

@dbreunig I appreciate you calling this out. It’s like a contagion that spreads across people until the next thing that captivates them to propagate.

[V.S.Vivek @vsvivek93]

Ramki ji expounds on this sentiment

https://t.co/5tGwniNB39

[Ramki @ramkid]

This is an attempt to be the reckless live tweeter I once was. Blurting out whatever thoughts crossed my mind. A kind reader called it stream of consciousness. So here goes nothing. It's a Sunday. A bit early for most people. But I've had my breakfast and coffee. So here goes.

[V.S.Vivek @vsvivek93]

It no longer feels the same over here

#MyXAnniversary

[V.S.Vivek @vsvivek93]

This was peak twitter

https://t.co/Xeo6a1wApC

[Visa is doing marketing consults (see pinned!) @visakanv]

I’m bringing back 140char twitter

[V.S.Vivek @vsvivek93]

Dear Twitter poster,

Please post your bursts not blogs as tweets.

[V.S.Vivek @vsvivek93]

@dbreunig I have been thinking about this. The quality of software where it is required the most benefits from using agentic coding is least likely to use due to the procurement process.

[V.S.Vivek @vsvivek93]

@visakanv I mean it works better if you are optimising for attention.

[V.S.Vivek @vsvivek93]

Hey 3 years later, I did reach the 100 mark.

Self indulgent but doing 100 things just works.

thank you @visakanv

https://t.co/p6gutwDhja

[V.S.Vivek @vsvivek93]

My last public post for the newsletter was 12 May.

It’s been the longest break I have taken on the newsletter front.

The target of reaching 100 is still very much alive.

Still, I am looking to change the format a little.

[V.S.Vivek @vsvivek93]

@os7borne What was the trigger event for writing the post ?

[V.S.Vivek @vsvivek93]

@ku1deep I am onboard. Let me put in the reps and get back to you.

[V.S.Vivek @vsvivek93]

I have been using it for 4 years and finally turned premium last year. It’s hard to explain why it is so delightful but you know it was made with intension and focus.

[Ryan Jones @rjonesy]

United CEO on @Flighty. 🙏

Impressive clarity and customer focus throughout the interview. https://t.co/a5zih1sx2H

[V.S.Vivek @vsvivek93]

@anjali_shriva Was thinking along similar lines.
https://t.co/cven7DRvaW

[V.S.Vivek @vsvivek93]

I can read threads, even when they are 100 of them but for the life of me I can’t read a paragraph posts over here.

Colour me rigid but this platform prided on shorter bursts over essays.

Now every post I have to expand to read in its entirety.

[V.S.Vivek @vsvivek93]

@kepano @phokarlsson @fkpxls A better articulation of what I am trying to communicate

https://t.co/pqk3QQpoBh

[Brie Wolfson @zebriez]

I had heard about @jacksondahl's commitment to craft, but it was incredible to behold it myself.

Jackson flew to rainy Seattle, transformed my living room into a full-blown recording studio (fending off my dog and toddler in the process), read everything I have every written on the internet, steered the conversation while giving me space to think, maintained eye contact and a warm smile the whole time.

Had that feeling you get from talking to an old friend where the whole world just melts away. Thank you, Jackson.

also very proud to see my head anywhere near a @NotionHQ logo 🩶

[V.S.Vivek @vsvivek93]

I am listening to some of the early episodes of @DialecticPod and want to shout to folks over here that @jacksondahl is a star with his questions and framing. The deep interest he takes to learn about the guest has been refreshing to witness.

[V.S.Vivek @vsvivek93]

@kepano @phokarlsson @fkpxls There are more to recommend but I hope you get the drift.

He basically converses about the entire body of work that the guest had shared publicly either as writing or talks.

It’s like you are getting director’s commentary on the produced media with an earnest guest.