🚨 JUST IN - Google published a long piece about "Optimizing your website for generative AI features on Google Search" 👀
A lot in it https://t.co/22t75EtwUH
🧵
The data is wild:
- AI referral traffic grew 527% (Jan-May 2025)
- 89% of B2B buyers use AI for research
- Sites NOT cited in AI Overviews lose 61% CTR
- Sites that ARE cited get 35% MORE clicks
The gap widens every month.
Learn More: https://t.co/AQxzNtV4ir
#ai#geo#seo
Stop renting your leads. Start owning them. 🏠🔨
If you rely on Thumbtack or Angi, you don't own the customer relationship.
Read the full strategy guide on how smart roofing companies generate quality leads independently: https://t.co/Si0VfZ9Nqb
#RoofingBusiness#SEO#LeadGen
Reddit isn’t just another social channel, it’s a trust engine.
Brands that engage with communities (not algorithms) are winning on CPCs, visibility, and AI-driven discovery.
Here’s the full roadmap to Reddit marketing in 2026:
https://t.co/6ZgKu8p8M6
As it was announced today that Adobe is acquiring Semrush for 1.9B, here are some of the companies that Semrush owns — presumably now owned by Adobe:
Backlinko
Kompyte
Prowly
Traffic Think Tank
Datos
Exploding Topics
Ryte
Search Engine Land
MarTech org
Search Marketing Expo (SMX)
MarTech Conference series
Y'all 📢 Google CRAWLS and INDEXES llms.txt and I have the receipts. 🧾
🔎 I surfaced Google indexing llms.txt files from Nvidia, Perplexity, Klarna, and Keyword Insights.
📰In some cases indexed pages were showing snippets on the SERP that were from all the way in the middle of the page, suggesting that they are crawling these pages in a normal manner.
🧮Advanced search site:*/llms.txt surfaced over 30k results. Looking at the first few pages of results, with a few exceptions, the majority of these are valid pages, with live LLMs.txt markup. Even if we suppose a margin of error, that is still much much more than 0 crawled or indexed pages.
👀 Since it's crawled and indexed, exact match search for LLMs.txt copy, will surface the file on Google.
📈And the pages even rank, a few pages in 😏 , on Google for general search queries suggesting semantic assessment of the content on the page.
This info, along with Aimee Jurenka's recent post about ChatGPT surfacing these files for user queries, is why we have a "stay ready so you don't have to get ready" policy at Wix SEO.
We started rolling out llms.txt implementation to ecommerce sites in August and we seen almost 8 million pings to these files in the last 2 weeks alone.
https://t.co/dmRVdw7o9I
We are building Grokipedia @xAI.
Will be a massive improvement over Wikipedia.
Frankly, it is a necessary step towards the xAI goal of understanding the Universe.
Introducing Claude Sonnet 4.5—the best coding model in the world.
It's the strongest model for building complex agents. It's the best model at using computers. And it shows substantial gains on tests of reasoning and math.
Nearly 70% of marketing skills are now exposed to GenAI. The future isn’t about replacement, it’s about smarter roles. Less repetition, more strategy. 💡
#Marketing#GenAI#DigitalMarketing#FutureOfWork
https://t.co/IXuBUWo9F2
Is anyone else drowning in ads when they search on Google?
I'm talking 25+ ads on a single page with organic results basically invisible!
Tried searching for normal stuff like "[prduct name] [my city]" or even basic keywords and it's an ad wall: 4-5 before each organic link.
It's like Google's trying to choke out real content. This isn't just me, right?
Apparently, their latest updates (Aug 2025 spam algo + ad auction tweaks) are glitching SERPs, stuffing them with paid ads while organic results get shoved to Narnia.
Location-based searches are the worst; local service ads multiply like roaches.
I am seeing entire pages with barely 5-8 real results and you need a treasure map to find them.
Google's making bank ($60B+ from ads last quarter!), but at what cost?
It's unusable. Anyone else fed up?
What's your go-to fix: ad blockers, switching to DuckDuckGo, or something else?
Drop your horror stories or hacks below.
#GoogleAds #SearchSucks
The EU fines Google €2.95B for abusing its dominance in digital ads, and says its preliminary stance is that Google must divest parts of its ad-tech business (Wall Street Journal)
https://t.co/Zs8Xi37StS
https://t.co/COYF5TBJpY
📫 Subscribe: https://t.co/OyWeKSRpIM