Lee Pei Shan

Take my five loaves and two fishes, do with it as You will, I surrender

[Lee Pei Shan @waitpeishanlee]

"Not only amount type of content, but must be backed up by strong performance marketing - last words by #klooktravel #cs4262 THANK U

[Lee Pei Shan @waitpeishanlee]

Omgosh free klook vouchers!! 😍 #cs4262

[Lee Pei Shan @waitpeishanlee]

APPLY LOCAL LENS!! (address mindsets of Singaporeans, not using singlish lol) #CS4262

[Lee Pei Shan @waitpeishanlee]

Online to offline #cs4262 (psst what’s inside the balls are klook credits!!) 😍

[Lee Pei Shan @waitpeishanlee]

Why do ppl use social media?
-To be entertained (trend spotting)
-To learn something
-To connect with friends, family
-Community
#cs4262

[Lee Pei Shan @waitpeishanlee]

The average longevity of klook articles is around 2 weeks before it hits content fatigue. #cs4262

[Lee Pei Shan @waitpeishanlee]

Broad gauge: If you wouldn��t read your own article, it’s not a good article #cs4262 #klooktravel

[Lee Pei Shan @waitpeishanlee]

Klook’s playbook about the Editorial process: Brainstorm-> Research + Writing���> Amplification—> Analysis #cs4262 #klooktravel

[Lee Pei Shan @waitpeishanlee]

Welcome #KlookTravel to #cs4262 on loyalty marketing (here’s secretly hoping they’ll give out vouchers at the end 🌚)

[Lee Pei Shan @waitpeishanlee]

Thank you @sarapjp for such an enriching session #cs2101PR #ogilvyPR Still bothered about th popcorn fun fact tho, dis gon b me @ th movies

[Lee Pei Shan @waitpeishanlee]

Brands matter only because of what they DO, NOT because of what they say
#cs2101PR

[Lee Pei Shan @waitpeishanlee]

ONCE BRANDS WERE POWERFUL and consumers were grateful
NOW CONSUMERS ARE POWERFUL and brands are grateful #cs2101PR

[Lee Pei Shan @waitpeishanlee]

Omgggg this is the equation of the Amt of fats in a large bucket of popcorn????? #cri #CS2101PR

[Lee Pei Shan @waitpeishanlee]

@dawnsaw putting the previous formula into action with her heartwarming example of behavior change hehe #cs2101PR

[Lee Pei Shan @waitpeishanlee]

THE FORMULA FOR SUCCESS (Behaviour= Motivations+ Actions +continuous Triggers) #CS2101PR #ogilvysg

[Lee Pei Shan @waitpeishanlee]

What an honor to have @sarapjp in class today! #CS2101PR #ogilvysg

[Lee Pei Shan @waitpeishanlee]

#CS4262 Thank you #ZennithSG for such an insightful presentation today. My mind rn:

[Lee Pei Shan @waitpeishanlee]

If SEO and SEM were people... #CS4262

[Lee Pei Shan @waitpeishanlee]

ATTRIBUTION MODELLING(how do I attribute the conversions accurately;find out what is the real contribution of each of these channels)#cs4262

[Jolyne T @jolyne_cs4262]

@Zenith shares the 5 places where you can get the search keywords for your google ads #cs4262 #digitalmarketing