#cs4262 - Twitter Hashtag

Faith Joyce Koh @faithjoyce1996

over 8 years ago

Targetting audiences doesn't have to be direct - one of Klook's biggest fan base are movie goers #KlookTravel #CS4262

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Lee Pei Shan @waitpeishanlee

over 8 years ago

APPLY LOCAL LENS!! (address mindsets of Singaporeans, not using singlish lol) #CS4262

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Mellita @mellitaangga

over 8 years ago · Central Region

What's the learning from the KlookxSGAG video? Soft-sell! Putting the products everywhere in the ads might turn the audience off! #cs4262

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Faith Joyce Koh @faithjoyce1996

over 8 years ago

Don't hard-sell - always think how we can help the user travel smarter and cheaper. Smooth CTAs are key #KlookTravel #CS4262

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Lee Pei Shan @waitpeishanlee

over 8 years ago

The average longevity of klook articles is around 2 weeks before it hits content fatigue. #cs4262

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Faith Joyce Koh @faithjoyce1996

over 8 years ago

Structure in Creativity - ironically necessary #KlookTravel #CS4262

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Mellita @mellitaangga

over 8 years ago · Central Region

#Klookfact: Unlike typical marketing strategy, Klook doesn't use content pillars, but put bigger weight on revenue-driving content #cs4262

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Mellita @mellitaangga

over 8 years ago

Clients might not like 'awareness' as their KPI, but hey converting audience to buyer takes time! Hence do consider the path length! #cs4262 https://t.co/Tr9L8T9YJ1

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Mellita @mellitaangga

over 8 years ago · Central Region

@Pei_NTU Sure! Rly interesting to see how some markets (like Indo, Philippines) are growing or depleting in size in relation to path length! #cs4262

mellitaangga's tweet photo. @Pei_NTU Sure! Rly interesting to see how some markets (like Indo, Philippines) are growing or depleting in size in relation to path length! #cs4262 https://t.co/hNR605auFl

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Mellita @mellitaangga

over 8 years ago · Central Region

Diff markets react differently to different path lengths. Understand your market, and allocate the right effort in targeting them! #cs4262

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keziah wei @keziawei

over 8 years ago

"social media advertising works the best in south east asia " yay asians! #cs4262

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Lee Pei Shan @waitpeishanlee

over 8 years ago

If SEO and SEM were people... #CS4262

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Mellita @mellitaangga

over 8 years ago · Central Region

SEO&SEM should go hand in hand. SEM: optimise the paid/marketing aspect of your product, SEO: optimise the website itself! #cs4262 #zenithsg

mellitaangga's tweet photo. SEO&SEM should go hand in hand. SEM: optimise the paid/marketing aspect of your product, SEO: optimise the website itself! #cs4262 #zenithsg https://t.co/JcuoX9OKQs

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Lee Pei Shan @waitpeishanlee

over 8 years ago

ATTRIBUTION MODELLING(how do I attribute the conversions accurately;find out what is the real contribution of each of these channels)#cs4262

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Mellita @mellitaangga

over 8 years ago · Central Region

Know how users interact with your ads throughout the user journey itself, so you can guide them to the final touch point! #cs4262 #zenithsg

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Lee Pei Shan @waitpeishanlee

over 8 years ago

Quality Score for google ads?? Didnt know that... #cs4262

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Mellita @mellitaangga

over 8 years ago · Central Region

What makes a good landing page? 1. Describes your ad best 2. Compelling content 3. Unique selling point 4. Engaging! #cs4262 #zenithsg

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keziah wei @keziawei

over 8 years ago

USP on websites: DON'T TALK ABOUT YOURSELF on the first page lollll #cs4262

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keziah wei @keziawei

over 8 years ago

Google algorithm trick: Capitalize the 1st letter of each word in display URL #CS4262

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Mellita @mellitaangga

over 8 years ago · Central Region

With Geo-targeting, you'd be able to target a specific area, or even specific neighbourhood! #CS4262 #zenithsg

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