keziah wei

[Mellita @mellitaangga]

@Pei_NTU Sure! Rly interesting to see how some markets (like Indo, Philippines) are growing or depleting in size in relation to path length! #cs4262

[Lee Pei Shan @waitpeishanlee]

If SEO and SEM were people... #CS4262

[keziah wei @keziawei]

"social media advertising works the best in south east asia "
yay asians!
#cs4262

[keziah wei @keziawei]

USP on websites: DON'T TALK ABOUT YOURSELF on the first page lollll #cs4262

[keziah wei @keziawei]

Google algorithm trick: Capitalize the 1st letter of each word in display URL
#CS4262

[keziah wei @keziawei]

#CS4262

[keziah wei @keziawei]

The performance of an ad will affect the visibility the next time you put an ad up

[keziah wei @keziawei]

To TRUELY understand the customer's behaviour, find keywords from places like service ratings and FAQs

[keziah wei @keziawei]

Google's secret algorithm:usually people type out 2-5 words in their search engines. Knowing which words then become your keywords!! #cs4262

[keziah wei @keziawei]

Tbh we only scroll to the second page when its for school #playthegameright #cs4262

[keziah wei @keziawei]

Only 15% searchers click on paid links (& out of this 15%, 77% of the click are on the first 3 paid ads)
#CS4262

[keziah wei @keziawei]

"Stick to the same metrics when tracking your engagements"
LOYALTY AND CONSISTENCY IS KEY

#CS4262

[keziah wei @keziawei]

"Right column Ads in Singapore get only less than 10% of traction"
#CS4262

[keziah wei @keziawei]

Fun fact: We are exposed to 50,000 stories a day

#cs4262

[keziah wei @keziawei]

"think from how your consumer is going to consume your content"
#cs4262

[keziah wei @keziawei]

"Content is King, only if its well distributed" @HavasMedia
#cs4262

[keziah wei @keziawei]

"Always be on a look out for a story but don't force a story to happen"
#CS4262
#ourbetterworldXNTU