Walker LeVan | Ads & Funnels 💭

Funnels, Copywriting, Creative Strategy, Cat Zaddy.

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@blvckledge Native

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@nicktheriot_ Desire

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@Bogzabs96 Script

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@brillaas Static

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@daffyduckinson Flush

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@itsalexvacca Ads

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@nicktheriot_ leads

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@adamtaylorl Script

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@lorenzo_pravata Claude

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@umzrs send

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

Studies show that if you wake up to meta ad rejections your day can’t get any worse

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@JoeJMarston Meta vault

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@HireFireTeam Jess please for the love of god INDEMNIFY

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

Phase 3: Implementation & Testing

The "Hold-Out" Test: If you are unsure, pause the ad for 48 hours and monitor the total campaign cost per result. If the campaign cost increases after pausing the "bad" ad, turn it back on—it was helping the ecosystem.

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

The Meta Ads AI feature might just be the first decent addition to the ads manager that Meta's put out in years.

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

Phase 2: The "Cut" Criteria (When to Disable)

Disable an ad immediately if it meets two or more of the following conditions:

Statistical Significance Reached: The ad has spent more than 2x-3x your target cost per result without a single conversion.

Negative Efficiency: The ad has a high cost per result AND a high CPM. This means it is losing in the auction and failing to convert.

Low Engagement Quality: The CTR (all) is significantly below your account average (e.g., below 1%), and the cost per landing page view is higher than your average.

High Frequency + High Cost: The ad is showing the same message to the same Accounts Center accounts repeatedly without results.

2/3

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@mikefutia Skills

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@Peter_Quadrel Ai

[Walker LeVan | Ads & Funnels 💭 @walker_levan]

@SarahLevinger I need to stop missing these calls >:(