Ryan Walker

Grow revenue. Increase profit. Widen margins.

[Ryan Walker @walkergrowth]

@Seliydf Not my own, but I get to work closely with brands helping them bring their products to life and grow through paid media

[Ryan Walker @walkergrowth]

One of my favorite graphics because of how it simplifies such a powerful concept.

People don't buy products. They buy better versions of themselves.

[Ryan Walker @walkergrowth]

@victortomasecom Pmax

[Ryan Walker @walkergrowth]

@zachpogrob 🏴

[Ryan Walker @walkergrowth]

@Hunter_Weiss @tahmmygiovanni Completely changed the ad industry over night

[Ryan Walker @walkergrowth]

I’m sure you’re experiencing something similar. With CPC inflation rising quickly over the past year or so, I’ve had a lot of clients asking me to lower CPC—regardless of performance. It usually leads to a long conversation about why CPC and similar metrics should be secondary data points when making campaign decisions, not the main focus.

[Ryan Walker @walkergrowth]

@IstvanicMarin Something’s in the air—I’ve had way more experiences with clients like this recently than I did a couple of years ago.

[Ryan Walker @walkergrowth]

@IstvanicMarin You know the thumb-stop ratio on that ad was insanely high

[Ryan Walker @walkergrowth]

@Hunter_Weiss @RossMackay111 Appreciate you @Hunter_Weiss

@RossMackay111 would love to learn more about what you're hoping to accomplish with paid ads. Let me know if you want to set up a time to chat.

[Ryan Walker @walkergrowth]

@Soumyadeep_0 The key to growth in any field

[Ryan Walker @walkergrowth]

Struggling to test and scale on Meta recently? Try this ad account structure:

ABO campaign for testing: each ad group is a test of audience, creative, or landing page.

Cost Cap campaign for scaling: fill with winning combos from the testing campaign.

Test -> Learn -> Scale

[Ryan Walker @walkergrowth]

@AlejandroTheCEO Cost per click (CPC) and LP (landing page) - terms I use daily. But hit me with tech acronyms and I'm lost haha

[Ryan Walker @walkergrowth]

Amidst CPC inflation, making the most of every click matters more than ever.

Without landing pages, visitors wander aimlessly on your site.

With landing pages, the consumer journey is reduced by over 50%, guiding visitors directly from the landing page to purchase.

Use LPs.

[Ryan Walker @walkergrowth]

@WritingMagnate Exactly, trial by fire (and error)

[Ryan Walker @walkergrowth]

@ibrahimfiree Haha sure can!

[Ryan Walker @walkergrowth]

@AlejandroTheCEO thanks

[Ryan Walker @walkergrowth]

@callytweet that's the name of the game

[Ryan Walker @walkergrowth]

@thejoshli hiring a small internal team to do this for my clients was one of the best investments I made in my business

[Ryan Walker @walkergrowth]

How can we unlock AI's full potential in advertising?

At last week's @GoogleAds Think Lead Gen event, one message stood out:

AI is only as good as the data you feed it.

In this new era of AI-driven advertising, our goal is simple: provide Google Ads with the best possible customer data. The more it knows, the better it performs.

Consider a typical customer journey:

1. A lead submits a contact form.
2. An automated email sequence initiates.
3. The lead schedules and attends a demo.
4. They decide to sign up and make a purchase.

If you can't track your entire funnel and send back all the data—including the final purchase and customer value—the best alternative is to optimize for the next most valuable conversion event.

So, if tracking sign-ups and purchases isn't feasible, focus on demo scheduling as your key conversion event instead of lead form submissions.

This approach is how we'll gain an edge as AI-driven advertising evolves.

For my clients, the strategy is clear:

Continue creating ads that stop the scroll and fuel them with superior data.

[Ryan Walker @walkergrowth]

@SpheraTimes appreciate it!!

[Ryan Walker @walkergrowth]

It’s been a rewarding week seeing this client reach an 8x ROAS.

For months, we’ve worked hard to optimize creative, improve the quality of data we send Google, and adjust our media buying strategies.

It’s a reminder that consistent focus on the fundamentals pays off.

[Ryan Walker @walkergrowth]

@airatspace I've been doing this for years so mostly from experience

[Ryan Walker @walkergrowth]

Meta Ads Trend:

Creative diversification is everything.

Over the last 6 months, the algorithm has favored accounts with diverse creatives.

It's not just images vs. videos—it's different messaging angles, offers, styles.

The more varied your creative, the better the results.

[Ryan Walker @walkergrowth]

@reemaabajaj Same 🤯

[Ryan Walker @walkergrowth]

I don’t know who needs to hear this…

But stop running awareness, engagement, traffic, and/or video view campaigns unless you like burning money.

Conversion campaigns only. This is the way 🫡