Walter Aldaz

@oldwrldnewwrld 🚀🌏💫

[NME @NME]

.@WorldWideWelly talks NME through his unique musical world, a Where’s Wally of British small-town drama https://t.co/TQ5zcJUZuu

[Frome Town F(C) @FromeTownFC]

THE MIGHTY FROME TOWN ARE GOING UP!!!!

#WeAreBA11 | #Robins | #FTFC

[Rob Abelow @AbelowRob]

Streams are not the goal

The goal is fans
The goal is a career

It’s 3,000 or even 300 sweaty people in a room, trading smiles bc there's nowhere else they’d rather be than brought together in this moment by you.

Music has a connective power unlike anything else.

Harness it.

[Historic Vids @historyinmemes]

Angus Young playing ‘Thunderstruck’ to around 100,000 people

[Walter Aldaz @walterthebruce]

@O2 DM’d

[Walter Aldaz @walterthebruce]

@O2 have received false information and awful service trying to resolve a stolen phone issue from your team which has now resulted in further fraud and a blocked account. No way of using my phone for 30 days. I need a direct line to your fraud team to resolve this urgently.

[Walter Aldaz @walterthebruce]

@O2 Doing so now.

[Collin Rugg @CollinRugg]

JUST IN: Ecuador is in total chaos as armed gangs have reportedly stormed University of Guayaquil, attempting to kidnap students.

The incident comes as a television station crew was taken hostage on live air.

The chaos is in response to President Daniel Noboa's decision to call for a state of emergency after the escape of crime boss Adolfo Macías.

There are also videos circulating of executions being carried out.

[Rob Abelow @AbelowRob]

Artists need to start thinking differently.

The old way:

• Grow someone else's platform
• Create for the algorithm
• Rent your audience

The new way:

• Grow your own platform
• Create for your fans
• Own your audience

The age of direct-to-fan is coming.

Start building your world.

[Tom Gray @MrTomGray]

This is remarkable.

A hugely respected competition expert calling @spotify out.

#BrokenRecord

[Rob Abelow @AbelowRob]

If you have 1,000 monthly listeners on Spotify, you're in the top 7% of artists.

If you have 10,000 monthly listeners, you're in the top 3%.

If you have 100,000 monthly listeners, you're in the top 1%.

Does it feel like it?

[Rob Abelow @AbelowRob]

Roughly 50% of Bandcamp staff was laid off today.

From both Daily and the tech side.

[PoliticsJOE @PoliticsJOE_UK]

"Choose Life. Choose a job. Choose a career. Choose a family."

Why would Rishi Sunak want to do a thing like that?

[Adam Bienkov @AdamBienkov]

So to summarise, the Government has just announced plans to scrap the biggest public transport infrastructure project planned for any Northern city, while taking part in its conference in that same city, which its Chancellor chose to travel to by plane. https://t.co/x45OU9DGhu

[Rob Abelow @AbelowRob]

MUSIC DOESN'T NEED MORE ZERO SUM GAMES.

But Spotify is doubling down on it.

Controlling the pie, then selling access.

Here's an explainer on Showcase & streaming's race to the bottom:

Music streaming is a zero sum game.

FOR MONEY→ You get a play, my payout is reduced.
FOR ATTENTION→ You get more algorithmic priority, mine shrinks.

Platforms pick winners.
And divide up the scraps.

Spotify is now monetizing this controlled attention -- and the desperation for it -- with ad tools targeted at artists & labels.

Their newest just dropped: SHOWCASE.

Pay $100+ and get a banner on top of the Home feed.

THE FULL ARTISTS & LABEL AD TOOLKIT:

1. MARQUEE: Full screen new release ads.
2. SHOWCASE: Top of Home feed anytime ads.
3. DISCOVERY MODE: Payola to drive algorithmic plays.

They control the attention. You pay for it.

So, what can you sell through these ads?

Things that grow the pie?

• Vinyl
• Merch
• Tickets
• Memberships

No.

Just more streams.

You know, re-distributing slices from the limited pie we've got.

It's not making profit FOR the music industry.
It's making profit FROM the music industry.

It actually shrinks the pie.

This isn't sustainable. It limits growth. And it invites disruption.

Enough zero sum games.

WE NEED POSITIVE SUM GAMES.

Where everyone wins.

Enough fighting over scraps.
Let's make a bigger pie.

[Walter Aldaz @walterthebruce]

@monzo Sent you a DM

[Walter Aldaz @walterthebruce]

Anyone else have issues getting in touch with @monzo ? Just seen to blank your messages. Not impressed with their lack of communication.

[BladeoftheSun @BladeoftheS]

Sunak knows he will lose the next election.
He knows that he will never be held accountable or responsible for anything he does.
He has nearly 18 months to plunder, loot and destroy the UK to his hearts content, and no one ever voted for him.

RT if he needs to be stopped now.

[Walter Aldaz @walterthebruce]

@tomjoyphoto

[Walter Aldaz @walterthebruce]

@DemobHappy It would be rude not to 👀