Wanderlust_MP

A passionate traveler myself, I would love to share my journey with likely enthusiast adventurers!

[Wanderlust_MP @Wanderlust_MP]

When deciding where to put the money, think where you are in product life cycle; in intro, favor push media and rational messages! #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

The goal of digital media strategy is to, over time, decrease cost of acquisition and increase customer value! #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

People on mobile are having a micro-moment: if you are unclear as to what they need to do or give too many options, they'll leave #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

Mobile is the present. Two features make it key for marketers: geolocation and immediacy! #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

Email Mktg: Optimizing the content of your sending has a smaller impact than increasing database and sending more emails #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

Inbound marketing is about adding value and being relevant. It allows to impact buyers in all stages of their purchasing journey! #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

When producing content focus less on volume and more on relevance (rule of thumb: 20% creation and 80% promotion) #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

How to measure digital campaigns? PIE model: People, Impacts, Engagement #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

15-17% of conversations revolve around brands! A person talking about your brand is worth 10 times more than an ad! #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

It is an obligation for brands to understand what customers are saying about them and to put users on a pedistall! #ESADEmdm

[Wanderlust_MP @Wanderlust_MP]

25% of SEO is on page! Optimizing platform, images, titles ect is key to make the cut and be considered as a valid answer! #esademdm

[Wanderlust_MP @Wanderlust_MP]

Search ad campaigns, even if unsuccesful, give a quick answer to which keywords should \ shouldn't be included in future campaigns #esademdm

[Wanderlust_MP @Wanderlust_MP]

Digital marketing plans should always include Google & Fb! But keyword optimization is also key for "search engines" like Amazon #esademdm

[Wanderlust_MP @Wanderlust_MP]

Only few seconds to capture users' attention! All vain if landing pages don't show a clear message that answers their questions #esademdm

[Wanderlust_MP @Wanderlust_MP]

Want to gather insights about websites' digital strategies? @SimilarWeb is the tool for you! Nice start to #Esademdm with Professor @joando

[Doctors in Italy Fellowship @doctorsinitaly]

How to indulge in #Italianfood w/o regrets: interview with @evelinaflachi https://t.co/AGWKpJwZXv #healthyeating

[Wanderlust_MP @Wanderlust_MP]

Disfruta el mundo sin limites - Salamanca 2015 - #Spain #travel #quoteoftheday

[Wanderlust_MP @Wanderlust_MP]

An amazing show..left me speechless! #tree of #life @Expo2015Milano

[Wanderlust_MP @Wanderlust_MP]

Sun, sea and pizza, what else? @FoodPorn #napoli

[Wanderlust_MP @Wanderlust_MP]

"To travel is to live" H.Andersen #ontheroad #TravelTuesday