wangdonxin

Writing about manufacturing, sales and business in China, from what I've actually seen.

[wangdonxin @wang_dx7909]

@tyd3n_ If the store screenshot promises easy expense tracking, let me add an expense as soon as I open the app. That’s when I find out if it’s actually easy.

[wangdonxin @wang_dx7909]

@Bjoern_Hev The settings page can wait. For a reminder app, I’d ship one screen to set a reminder and make sure it actually goes off.

[wangdonxin @wang_dx7909]

@SujinBuilds Whatever source you use, save the serving size too. “Per serving” and “per 100 g” can give you different numbers for the same food.

[wangdonxin @wang_dx7909]

@ushautsou The test command is the one line I’d want at the top. A new chat can run it before touching any files.

[wangdonxin @wang_dx7909]

@imsotata In a grocery app, let me see whether you deliver to my postcode before I make an account.

[wangdonxin @wang_dx7909]

@artisbautra I was thinking of it as a test case. A simple “your refund is on its way” email saves the customer from wondering if it went through.

[wangdonxin @wang_dx7909]

The orders that pass the check could go straight to the warehouse. I’d only hold the ones with a missing gift or a discount that didn’t go through.

[Dave Rekuc @DaveRekuc]

We put our orders on a slight delay sending them to the 3pl. Then, we have a bot that checks to make sure they got their gift, discount applied correctly, etc.

Customers LOVE when you add a gift that was missed or a discount incorrectly applied.

1. They were gonna make you fix it anyway
2. Shipping something later is $$$
3. They LOVE you for doing the right thing
4. Less work, cheaper, and better CX to solve right away

[wangdonxin @wang_dx7909]

@Cristina_AC_X If the first DM already asks for a 30-minute call, that’s a lot to ask of someone who just learned your name.

[wangdonxin @wang_dx7909]

Printing both screws at actual size on the instruction sheet would help too. If the bags get mixed up, you can hold a screw against the drawing and tell which one you have.

[wangdonxin @wang_dx7909]

Flat-pack furniture is easier to put together when the screw bags have the same letters as the drawings. If two screws look almost identical, a clear label saves more time than another page of instructions.

[wangdonxin @wang_dx7909]

“Your trucks stop driving around empty” would get my attention. I’d keep reading if the next screen showed an empty return trip and what the dispatcher could change tomorrow.

[Ricky Horwitz @rickyhorwitz]

Some of the best marketing lessons I know come from old school advertising, way more than from tech marketing.

You get about two seconds of someone's attention to earn another minute. Most startups spend those two seconds on a category label.

"AI-native orchestration platform for logistics" tells me what you think you are. "Your trucks stop driving around empty." tells me what I get. Same company, completely different result.

A few rules I use when I rewrite positioning with founders:

1. Speak your customer's language. If your buyer wouldn't say it out loud on a call, it doesn't belong in your headline.

2. Pick ONE audience. The moment you try to talk to three, nobody feels like you're talking to them.

3. Open with something positive the customer wants, and save the scary problem stats for later.

4. Zag when your competitors zig. If every site in your category looks the same, the fastest way to get remembered is to look different.

5. Kill the buzzwords. I once got a draft back so full of them that my entire feedback was "maybe just tell Claude to stop being such a geek" haha.

Your technology might be incredible. Nobody finds out if the first line reads like an architecture diagram.

[wangdonxin @wang_dx7909]

@MotionBy_Adam Now if only “can we make it a little more blue?” came back in 24 hours too.

[wangdonxin @wang_dx7909]

@cheenaedo Receipts. I’d like to find the one I need six months later without guessing which email address I used.

[wangdonxin @wang_dx7909]

@sudoaptaj A ten-second clip of Kumiko snapping three windows into place would get me curious. That’s easy to send to a coworker who’s always dragging windows around.

[wangdonxin @wang_dx7909]

@NickelX Fair 😂 Even the first “I’d never pay for this” would make it a better thread.

[wangdonxin @wang_dx7909]

@rodri_shema CSV exports, for me. A column rename is tiny until somebody’s Monday spreadsheet stops working.

[wangdonxin @wang_dx7909]

@Nonosam2 At that point the button needs its own purchase order.

[wangdonxin @wang_dx7909]

@Cristina_AC_X Sometimes it’s just “Wait, it remembers the part number from last time?” That alone would make me come back.