@WinningSolo I wish, but I thrive on making my clients happy and successful, I can't tell them, "see you next year" 😅
I decided to stop any active search for new clients a while ago but still doing networking.
I want to reinvest the time in other personal projects.
@davidschk En même temps si les backlinkers arrêtaient de se comporter comme des RP qui envoient leur communiqué de presse à la plus grosse mailing list possible sans savoir si c'est pertinent juste pour dire "voilà j'ai fait le taf" #QuantitéVSQualité
Friendly freelance reminder:
In every market, there are buyers who only shop on price.
They're notoriously disloyal. If they come to you for price, they'll leave you for price.
If your positioning is based on being "the cheap option," it's time to rethink it.
@HayleyCMaguire Already moved to SEO a while ago anticipating it, but my experience so far is that it takes an experienced writer with an editorial perspective to get something valuable out of AI so far...
Copywriters write content that persuades or sells (ads, emails, taglines, etc.). But it's not just typing words - there's a lot more to it ✍️
In our State of Content Marketing: 2023 report, we found these are the top responsibilities of a copywriter: https://t.co/ADKkfwa6fb.
If you need a refresher, here are the stages of the content marketing funnel:
•TOFU: attracts attention
•MOFU: generates leads
•BOFU: drives conversions
Here's how to build an effective content marketing funnel:
https://t.co/Mqe5fw1yIU.
@ThatWriterJon The thing that always worked the best for me: trade shows. I'd look for the next ones in my area for which my experience is relevant to the industry it's about.
Friendly freelance reminder:
Clients won't buy what they don't understand.
❌ "I help businesses grow." (You better.)
❌ "I'm a writer." (Okay, what kind?)
❌ "I work at the intersection of design, culture & influence." (Huh?)
Be clear. Uncertainty doesn't sell.