Wave Digital

#DigitalMarketing agency 🌊 🇬🇧 🇫🇷
specialised in Content Strategy for SEO, Social Media & Brand Copywriting

[Wave Digital @wavedgt]

Byyeeeeee everyone, it's been good but I'm leaving this ship!

See you on LinkedIn or Instagram!

[Wave Digital @wavedgt]

@WinningSolo I wish, but I thrive on making my clients happy and successful, I can't tell them, "see you next year" 😅

I decided to stop any active search for new clients a while ago but still doing networking.

I want to reinvest the time in other personal projects.

[Wave Digital @wavedgt]

@I___DEREKflint I can sum up my experience so far by : if you were a shitty writer, AI makes you a wordier shitty writer

[Wave Digital @wavedgt]

@seocamp Mais ya vraiment des pros du marketing qui ont validé ça ?

[Wave Digital @wavedgt]

@davidschk En même temps si les backlinkers arrêtaient de se comporter comme des RP qui envoient leur communiqué de presse à la plus grosse mailing list possible sans savoir si c'est pertinent juste pour dire "voilà j'ai fait le taf" #QuantitéVSQualité

[Wave Digital @wavedgt]

@SarahCatCopy Even if their intention was to get an AI content editor, they would still end with shitty copy

#YouGetWhatYouPayFor

[WinningSolo | Matthew Fenton @WinningSolo]

Friendly freelance reminder:

In every market, there are buyers who only shop on price.

They're notoriously disloyal. If they come to you for price, they'll leave you for price.

If your positioning is based on being "the cheap option," it's time to rethink it.

[Abby Gleason @abbysuegleason]

#TikTok vs. #SEO tools search volume

Trends start on TikTok. This platform reveals emerging keywords that you'll never find in SEO tools

- "horrortok" = books

- "cluttercore" = interior design

- "hair theory" = beauty

- "wall mopping" = cleaning

Keyword👏 research👏 gold👏

[Wave Digital @wavedgt]

@seoconspiracy Someone is clearly having fun with his toys 😅

[Wave Digital @wavedgt]

@HayleyCMaguire Already moved to SEO a while ago anticipating it, but my experience so far is that it takes an experienced writer with an editorial perspective to get something valuable out of AI so far...

[Semrush @semrush]

Copywriters write content that persuades or sells (ads, emails, taglines, etc.). But it's not just typing words - there's a lot more to it ✍️

In our State of Content Marketing: 2023 report, we found these are the top responsibilities of a copywriter: https://t.co/ADKkfwa6fb.

[Semrush @semrush]

If you need a refresher, here are the stages of the content marketing funnel:
•TOFU: attracts attention
•MOFU: generates leads
•BOFU: drives conversions

Here's how to build an effective content marketing funnel:
https://t.co/Mqe5fw1yIU.

[Wave Digital @wavedgt]

@semrush Always come back to the basics...

Product
Price
Place
Promotion

M.Porter, 1985

#Marketing

[Wave Digital @wavedgt]

@ThatWriterJon Cake !

Sometimes it takes less than expected to cheer you up

[Wave Digital @wavedgt]

@ThatWriterJon The thing that always worked the best for me: trade shows. I'd look for the next ones in my area for which my experience is relevant to the industry it's about.

[Wave Digital @wavedgt]

"Uncertainty doesn't sell"

A key mantra with my clients.

#branding #copywriting

[WinningSolo | Matthew Fenton @WinningSolo]

Friendly freelance reminder:

Clients won't buy what they don't understand.

❌ "I help businesses grow." (You better.)
❌ "I'm a writer." (Okay, what kind?)
❌ "I work at the intersection of design, culture & influence." (Huh?)

Be clear. Uncertainty doesn't sell.

[Wave Digital @wavedgt]

@semrush Make sure to submit regularly a disavow file on GSC