Wayne Aspland

Writer. Corporate Communicator. The Content Factory Principal. Fascinated by technology and the future. Husband x 1. Dad x 2. Drummer. GoT nut.

[Wayne Aspland @wayneiac]

Here's a great chance to guide the framing of the next IABC World Conference.

[IABC @IABC]

IABC needs your help! Please complete this brief survey providing your input on the 2021 World Conference by 13 November. This is your chance to provide your preferences, opinions and expectations related to conference content and structure. https://t.co/5H0w6206fr

[Wayne Aspland @wayneiac]

@AletheaReid @Optus Sounds like it might be time to Droptus.

[Wayne Aspland @wayneiac]

A few thoughts on Pim de Morree of Corporate Rebels at the Poppulo Bootcamp. https://t.co/H7JMXHnuW0 #CommsBootcamp

[Wayne Aspland @wayneiac]

COVID-19 and the overnight digital revolution that took 20 years to arrive. https://t.co/I5fdQm9cZR

[Wayne Aspland @wayneiac]

@ZA1967 @cropleycomms Love the quote. Without a doubt, one of my all-time favourite books... Oh, the Places You'll Go. Thanks for sharing @cropleycomms and @ZA1967

[Wayne Aspland @wayneiac]

@DebbieAurelius @mklein818 To me, not either/or but both engagement and alignment are needed. As @DanielleBond16 said (brilliantly), “Well, somebody has to look at alignment because you could be highly engaged, but you’re all off like a bunch of free-range eggs."

[Wayne Aspland @wayneiac]

@hillsmk and I have a go at answering the most common question #comms pros have about #AI. What is it?? #communications #artificiallintelligence #technology https://t.co/Up45KRmdvj

[Wayne Aspland @wayneiac]

If you're a mid to senior level #internalcomms practitioner or consultant, join @ZA1967 and I for a discussion about the exciting road ahead for IC. Its happening on 11 September and you can book now at https://t.co/km9zDJbP3q.

[IABC Victoria @iabcvic]

Join us on Wednesday 11 September as @ZA1967 and @wayneiac explain the future of internal comms in the changing organisation. IC practitioners have a role to play and a clear opportunity to step up. How can they do this? Grab your ticket at https://t.co/veUb8r94HX to find out.

[Wayne Aspland @wayneiac]

Another major consulting firm demonstrating the importance of #alignment to organizational performance. Organizational alignment needs an owner and that owner should be #internalcommunications. https://t.co/wPOmsXaJsQ

[Wayne Aspland @wayneiac]

Excited about AI? Then think again. This monologue provides a new take on AI and Industry 4.0. It’s a terrifying(?) view of the future written by my son Connor and I (with a hat-tip to Red Dwarf’s Talkie Toaster). https://t.co/XZOeSUDqG0

[Wayne Aspland @wayneiac]

@BetterComms1 Thanks for the reference @BetterComms1

[Wayne Aspland @wayneiac]

Are you interested in the impact of AI on #comms? My latest article for @cropleycomms links to their recent Communicating AI global report. There's also a link to to a paper I wrote on the subject a while ago. Happy weekend reading. https://t.co/4O7XZztAcw #communications

[Wayne Aspland @wayneiac]

A good article addressing a really common issue. When corporate and employer brands don't align. https://t.co/4Wr5Qfo3Qk #alignment #branding #employerbranding #communications

[Wayne Aspland @wayneiac]

Today is World Hypertension Day. Hypertension (high blood pressure) affects about 1bn people worldwide. Left untreated, it is the world's largest preventable cause of death. So, please get your BP checked. It's a simple act that may save your life. https://t.co/DtJ303rtrv

[Wayne Aspland @wayneiac]

To support some research, I'm keen to get as many responses as possible to the statement below. In particular, I'm keen to know:
1. If you agree or disagree and why
2. If you know of any studies that support or refute this statement.
Please share if you can. #communications

[Wayne Aspland @wayneiac]

This is fascinating. A Ragan survey of #comms, #marketing and #HR pros has found that "telling interesting stories about boring topics" is their no. 2 weakness. Have you had this problem and, if so, how do you deal with it? https://t.co/ZvSDskKz6n?

[Wayne Aspland @wayneiac]

According to @kpmgaustralia, “organisations that have a clear customer strategy, align their operations behind it, and get their people on board from the start will present a consistent, open and responsive face to their customer.” https://t.co/0u4jRCBvL6

[Wayne Aspland @wayneiac]

It's been a while coming, but here's the second demonstration of why #internalcomms and #alignment is critical to #transformation and #change. “Create a strategic identity” is one of the "four building blocks that are central to every major change effort” https://t.co/RHZ5JfQ5x0

[Wayne Aspland @wayneiac]

I published this article about the fine art of #speech writing on the @iabcvic web site a while ago. It's as relevant today as it was back then (although the @BarackObama reference is a bit dated). #linkedinpulse @LinkedInEditors https://t.co/nWmpx0KpII

[Wayne Aspland @wayneiac]

@ZA1967 @portphilferries @GeelongBella Ditto from me. It would have been a long trip back if @portphilferries hadn't done that. Really awesome service. Thanks so much on @ZA1967's behalf.