weareactiv

a growth agency for health & wellness brands 💪

[Daniel ⛰️ @thedanielokon]

Facebook goes from running on all cylinders to being absolutely broken.

Unsustainable for brands without other reliable strategies & channels.

[Koffi @Jeremy__Koffi]

Finding good creators is like drafting a sports team.

I'm the scout, creators are the players, and their portfolio is the film.

When "studying film" what are the key things to look for that will predict future success?

[Average Andy @AndrewInserra]

Waking up to yesterday’s media buying efforts @triplewhale

[Average Andy @AndrewInserra]

What did we learn in April? (1/3)

Trust early engagement indicators.

It’s not the audiences driving low CPMs & CPCs, its your creative.

It’s your 3sv/impression percentage & cost per share.

[antonio 🙇🏻💡 @heyitsantonio_]

Brands shape culture. All my life I’ve wanted to build them up. As someone who co owns an agency while also investing in multiple brands, I much prefer being on the brand side because it feels so damn aligned with my soul. I just want to build cool shit with great people ✌🏼

[Koffi @Jeremy__Koffi]

Loving the TikTok creator community on here so far! Looking forward to meeting more of y’all. #LetsWork

[Daniel ⛰️ @thedanielokon]

Let me be very clear.

It’s no longer simple to win in DTC. You’re battling some of the smartest people out there.

Nestlé, Coca-Cola, and other massive companies are laser focused on DTC and they’re some massive fish. You need to be GREAT to survive right now.

[Average Andy @AndrewInserra]

Paid TikTok for Creative Strategists from a Media Buyers perspective

How spending $11k+ in April on TikTok at a 1.41x has driven an account’s MER from 1.80x to 2.24x

a thread #PaidAds #TikTok

[antonio 🙇🏻💡 @heyitsantonio_]

Beyond pumped for what we’re dropping this next month with @yourmemore 👀🌿

[weareactiv @weareactiv]

To Mars 🚀