We Are Dokia 🦋

creative marketing collective 🎨 we transform the way brands engage with youth audiences to increase their cultural cachet 💫

[We Are Dokia 🦋 @wearedokia]

Welcome to Dokia! A creative marketing agency which uses culture to help brands connect with Gen-Z like never before.

We are also committed to nurturing Gen-Z talent and supporting their personal goals.

We're looking forward to helping you stretch further! ⚡️

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

I’ve decided to bring back my Sunday marketing case studies!

Here are 3 reasons why the Little Miss / Mr Men / Mx. trend has become SO popular (and what brands can learn from this) 🧵👇🏾

🧠 = INSIGHT
🦋 = ACTIONABLE STEP

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

CONTEXT 1/2

The Mr Men (1971) and Little Miss (1981) books are a series of short stories that take readers through each character's day and show how each character's personality trait influences their actions.

Examples include Mr Tickle and Little Miss Sunshine

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

CONTEXT 2/2

This aesthetic has recently been appropriated by social media users to call out hyper-specific traits that are relevant for our contemporary.

Trailblazers: @Notyourgaybestie (Tumblr ‘21), @dreamgirltat (Twitter ‘22) @juulpuppy (IG ‘22) @littlemissnotesapp (IG ‘22)

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

The FIRST reason why this trend has done so well are because it is RELATABLE!

Due to the hyper-specific nature of the personality traits and behaviours on posts that use this trend these childhood characters are more relatable than ever.

But why does this matter? 👇🏾

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

🧠 People are more likely to share posts they resonate with.

🦋 So it is worth considering the common traits of your audience and making one or two posts!

This will attract them to your community, or heighten the sense of belonging they feel if they are already a part of it.

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

The SECOND reason why this post has done so well is that it encourages TRANSPARENCY! (1/3)

🧠 People are being increasingly more transparent about their life online, and this trend has provide yet another means for them to do this.

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

Notes on TRANSPARENCY (2/3)

🧠 Whilst some people have carefully selected the edits they’ve shared to maintain a certain persona, many have been radically open and shared details about their insecurities, personal struggles, and various coping mechanisms, alongside their quirks.

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

Notes on TRANSPARENCY (3/3)

🦋 In light of this transparency, it is worth considering how your brand can support your (Gen-Z) audience in navigating these things, and even in facilitating certain needs!

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

The THIRD reason why this trend has done so well is that it’s EASILY REPRODUCIBLE!

🧠 The graphics for this meme format are easy to make and require you to simply save the image of a character and use a font such as League Spartan to create the text.

Here are some I made! 👇🏾

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

🦋 Trends that facilitate a wide range of niches/topics and have a low barrier to entry are a no-brainer to hop on, and this trend is no different.

💄 Here are some examples of what I would do if I was a hair, makeup or skincare brand

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

That’s it folks!

❤️ If you found this valuable please LIKE and RETWEET

Let me know your thoughts too and any takeaways you would add!

Email: [email protected] OR DM me

[We Are Dokia 🦋 @wearedokia]

Today marks the end of our birth week 11th-17th May! We are super excited to officially launch later this year 🎂🦋

Below is where it all started for our founder @_BlessingMarie who organised the Union Jack project for Ariana Grande’s Sweetener Tour Europe closing night! 👇🏾

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

Will share the links as soon as it’s gone live!

It was nice to take a break from my studying for my final year exams to step back into my marketing bag briefly 🦋🤍

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

It was great to spend an afternoon with Mary-Grace Oludoyi, Praise Olawanle and the @106comms team last month, discussing all things social media and how to employers can better engage with diverse Gen Z talent.

Looking forward to doing work like this with @wearedokia! 🦋

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

One thing people must understand about marketing and strategy is that it’s not to appeal to EVERYONE.

I spoke about this on @wearedokia’s Instagram months back 🦋

I’ve attached some of the slides below but the full carousel is HERE: https://t.co/LU4Kwp6CHe

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

Corteiz Branding lCase study coming soon!

Follow @wearedokia on Twitter and IG and turn on our post motifs so you don’t miss out 🚨

https://t.co/vbFl8SZsaN

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

BRAND POSITIONING 101 📌

1. Authority: no one can say that Corteiz isn’t on these brands levels anymore

2. Community: ExchangIng one cultural/economic signifier for another shows a commitment to Corteiz’s community and brand values

3. Reach: Everyone was talking about this m8

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

If @crtzrtw gets people to exchange their puffers from these BIG BOI brands for a BOLO it shows 👇🏾

He’s built a community that believes in his brand to signify something bigger than these other brands

If no puffers are exchanged 👇🏾

People are still talking about Corteiz

👏🏾

[Blessing 🦋👩🏾‍💻 @_BlessingMarie]

I’ve got a @wearedokia case study on Corteiz / @crtzrtw / @CLINT419’s Guerrilla Marketing tactics coming soon 🦋