FINE

Brand-Led Business Building ™ made fresh daily. A design-minded, human-centric, hyper-engaged, digital-savvy, hyphen-dependent, un-agency-like agency.

[FINE @wearefine]

Prūf Cultivar leads the high-end cannabis charge with a brand vision, bold name, and design that's right at home on a luxe beauty shelf. Chemistry and purity are in the brand DNA; the classic baggie becomes packaging plucked straight from a cleanroom. https://t.co/TGcZ3nfHYr

[FINE @wearefine]

For the Ople AI brand, friendly visuals and quippy credos help the tech feel approachably real, not experimental (or artificial). Judging by adoption and Ople’s subsequent acquisition, it worked. https://t.co/XMVUFNn2eV

[𝙹𝚘𝚜𝚑 𝙺𝚎𝚕𝚕𝚢 @jmkelly]

Recently wrapped up serving as an @adrianawards judge with the opportunity to review dozens of incredible entries. Key takeaway: a lot of innovation and evolution going on with hospitality brands and ways to stay. Look forward to seeing who wins! @wearefine @hsmai #hospitality #branding

[FINE @wearefine]

Thrilled to see the Mercalis end-to-end vision debut, and proud to have been part of the ride.

[Mercalis @_mercalis]

We are thrilled to announce that TrialCard is now Mercalis, a new name that reflects our brand’s evolution into an integrated, life sciences commercialization partner. https://t.co/hkgla8rTTh

[FINE @wearefine]

How do you ensure that a few M&As down the road your brand still feels cohesive? Best case, brand vision helped guide acquisition. In most cases, it may need to play catch up later. Our thoughts on post-facto brand synergy and 4 simple questions that help. https://t.co/R7MvDsouFX

[FINE @wearefine]

Do Not Disturb signs may seem like tiny steps in a guest journey. But churning out handle candy for years has taught us the all-holy DND is very much on a guest’s radar. In fact, they’ve come to expect something special: https://t.co/CIQHuDsqw4 ⁠#Branding #Hospitality

[Portland Workforce Alliance @PWorkforceA]

Special thanks to @helloupswell @wearefine @WiedenKennedy @zibapdx @instrument for coaching and inspiring high school students this summer. #mentorship #CreativeCareers

[SIAA @SIAA_national]

Check out the latest episode from Insurance Agents Talk Shop (IATS), a discussion of branding and the process of establishing or revising one. The guest is Josh Kelly, Chief Strategist at FINE Design. Listen in at https://t.co/tUp6IsYKN7

[FINE @wearefine]

Wild Hare's a new, bunny-themed bar at Hilton Gaslamp Quarter (historically AKA “Rabbitville”). A FINE new name, identity, shadow-cast art, bunny ear straws, carrot-infused cocktails, + rabbit puns-a-plenty create a brand fit for frolicking. #SanDiego #BrandIdentity #Hospitality

[FINE @wearefine]

Defining your #brand's no easy task. Putting it into practice is even harder. How do you make sure your people express the brand in all they do? Start with a few insights via Kenn Fine's executive workshop on Activating Brand Integrity from the inside out. https://t.co/6BRUdaYLrm

[FINE @wearefine]

Congrats to FINE friend #HotelZiggy, the epicenter for good vibes on the #SunsetStrip, for their well-deserved spotlight in @thrillist. Thrilled to have been involved in helping shape their #branding. Long live rebellion, kick-ass pizza, and #RockAndRoll. 🤘

[FINE @wearefine]

Everline is an iconic Tahoe property re-emerging with a FINE new name/identity that honors its evergreen appeal, endless mountainscapes, and railroad lines that forged the region. Press: @TravelLeisure @CNN @SFGATE. More: https://t.co/m93E6jkTnH #LakeTahoe #Hospitality #Branding

[FINE @wearefine]

We ruminated on how #ArtificialIntelligence might support humans in pursuit of quality #content. Read how a blog post written by #ChatGPT stands up to the scrutiny of a #copywriter who—in celebration of humanity and free will—completed the exercise nude: https://t.co/DTG5JQgaMG

[Dave McClure @davemcclure]

(not?) crazy predictions:

1) in <3 yrs an #AI will be the smartest being on the planet.🤓

2) in <5 yrs an AI will become the richest person or company.💰

3) in <10 yrs >1B ppl will worship an AI like a major religion.🙏🏼

4) 1 of above is wrong & will happen in <1/2 the time.🤔

[Canyon Ranch @CanyonRanch]

Your favorite wellness destination is up for the Travel + Leisure World’s Best Awards. Vote now and enter for a chance to win a dream trip for two valued at $15,000, courtesy of T + L! https://t.co/A8bBiDQQiL

#WorldsBestAwards #LuxuryWellnessResort #TravelAndLeisure

[FINE @wearefine]

Pulling for @firstrepublic to stay solid and keep up the good work.

[FINE @wearefine]

The FINE team is on site this week with @mareislandcompany helping envision the present and future of this incredible place #AllInMareIsland

[FINE @wearefine]

Impressed as he is with Hulse & Durrell’s work, Mehran would've preferred a disruptive approach, à la Lance Wyman's 1968 Mexico Olympics identity, but knows red tape may have intervened: “I wouldn’t be surprised if that effort was made, then got killed on the boardroom floor.”

[FINE @wearefine]

Even the iconic Olympic rings, by Pierre de Coubertin in 1913, need a facelift once in a while. Designers Hulse & Durrell made a worthy effort at just that. What do you think?
#Design #Evolution #POV #GraphicDesign

[FINE @wearefine]

“They kept the historical brand equity in place and introduced freshness, especially through illustrated graphics,” says FINE Creative Director, Mehran Azma. “The system of parts seems to encourage inclusivity, and offer flexibility for the numerous applications of the mark.”