๐๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐ฎ๐ธ๐ฒ ๐ฎ ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต?
The brilliant Lynn Teo of Northwestern Mutual shares her thoughts on consumer connection and the power of aligning teams around a shared purpose.
Tune in now:
๐ https://t.co/tihyPlkWIM
#ANA
Unlock five steps for leveraging your first-party data
Listen in to discover how first-party data, when used right, can be your secret weapon for achieving company growth. Achieved through a simple five-step framework:
๐๏ธhttps://t.co/Ak8uifg1b2
#data#marektingpodcast
Listen as Mike Smythe, Global Tech Alliances at Ceckmarx highlights the importance of a customer first mindset and why integrating commercial ops into your partner strategies is essential for success.
https://t.co/HwZD4dJGgH
#B2Bmarketing#marketingpodcast#techalliances
This week Alex Lakin, Director Biddable Media at Encore and our own Michele Reale, Executive Media Director, discuss how first-party data is becoming the new "gold". Listen wherever you get your podcasts:
https://t.co/X5Gote3Oq0
#marketingpodcast#b2bmarketing#firstpartydata
Listen as David Evert, CRO of WeGo Golf shares the incredible story of how @Cisco, DimensionData and @WWF collaborated to stop rhino poaching using creativity, partnership and technology in our latest episode.
https://t.co/UwJJQBrteu
#b2bmarketing#marketingpodcast#ecosystem
๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐๐ฒ๐ป ๐๐'๐ ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น
Join Jon, Patty Grow from AWS, and Amanda Fitzgerald as they dive into leveraging Gen AI to enhance partner marketing.
Upskill your partners with Gen AI. Listen now!
https://t.co/zOJQAT15me
#marketingpodcast#genai#b2bmarketing
๐ช๐ต๐ผ ๐๐ฎ๐ถ๐ฑ ๐๐ต๐ฎ๐ ๐๐ฎ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ต๐ฎ๐ ๐๐ผ ๐ฏ๐ฒ ๐ฏ๐ผ๐ฟ๐ถ๐ป๐ด? ๐๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐น๐ ๐ป๐ผ๐ ๐๐.
Jump into our dedicated resources from our event with The B2B Institute t odiscover how to grow via creativity.
https://t.co/tNSgl1dG3h
#creativity#b2bmarketing
๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ถ๐ป๐ด ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ฝ๐๐ถ๐ผ๐ป๐
Our latest blog post explores the insights from Lenovo's approach to driving mutual growth and success.
๐ Read here: https://t.co/ysq1yhCDl2
#b2bmarketing#partnerengagement#channelincentive
Looking for a 30% uplift across your funnel?
Discover how we helped Sage to do just that, transforming its market presence with the '๐ฅ๐ฎ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ฎ๐บ๐ฒ' initiative.
Read the full story here: https://t.co/pCGY89FFIz
#b2bmarketing#successstory#brand
Navigating AI in B2B Marketing is essential
So, we've created the AI Compasses framework.
A tool B2B marketers can use to move past procrastination on AI and start heading in the right direction.
https://t.co/uRNiPVW67g
#b2bmarketing#AI#emergingtech
On this episode of the Podcast, we're joined by channel marketing experts James Houselander, of HPE Aruba Networking and Amanda Fitzgerald, as they uncover the secrets to greater partner ROI. Listen now: https://t.co/hoDUjY5bQ9
#b2bmarketing#marketingpodcast#partnermarketing
Ever feel like the decisions soaking up most of your time actually don't matter that much?
Our latest research confirms that the most time-consuming decisions are also the ones driving the least business value.
โ Download now
https://t.co/6m0jjL2c7Q
#b2bmarketing#research
Complexity is on the rise. So trust, credibility, and using the right content formats is essential.
Explore our new infographic in collaboration with the @FinancialTimes to discover what resonates most with B2B decision-makers.
https://t.co/dIMyBjuYdP
#b2bmarketing
Twogether take Advertising Week Europe 2024!
Executive Creative Director, Michael Pogson, took to the stage yesterday with The Washington Post to discuss their flagship annual research study: ๐ง๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐๐ป๐ฑ๐ฒ๐ .
Photo credits: Shutterstock Advertising Week
What are the 3 major considerations for CMOs who are just beginning to evaluate the potential of attention metrics? And what could they mean for the future of targeted marketing?
โ Read the full blog now to find out:
https://t.co/79QP1J7nGL
#b2bmarketing#mediastrategy
๐๐ป๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐ฎ๐ด๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐ฐ๐ผ๐๐๐๐๐ฒ๐บ
We're pleased to announce we're joining forces with the 360insights Ecosystem. Join us for the kick-off tomorrow, register here: https://t.co/eGGANbx7Ai
#B2BMarketing#EcosystemOrchestration#EnterpriseTransformation
@Google'๐ ๐๐๐ป๐๐ฒ๐๐๐ถ๐ป๐ด ๐ผ๐ณ ๐ฐ๐ผ๐ผ๐ธ๐ถ๐ฒ๐ ๐ต๐ฎ๐ ๐ฏ๐ฒ๐ฒ๐ป ๐ฑ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ผ๐ป๐ฐ๐ฒ ๐ฎ๐ด๐ฎ๐ถ๐ป. ๐๐๐, ๐๐ผ ๐๐ต๐ฎ๐?
This delay shouldn't change, or stop, your focus on building a first-party data strategy.
https://t.co/wVJ8ukRPzr
#b2bmarketing#cookies
๐ช๐ต๐ผ ๐๐ฎ๐ถ๐ฑ ๐๐ต๐ฎ๐ ๐๐ฎ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ต๐ฎ๐ ๐๐ผ ๐ฏ๐ฒ ๐ฏ๐ผ๐ฟ๐ถ๐ป๐ด? ๐๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐น๐ ๐ป๐ผ๐ ๐๐.
Jump into our dedicated resources from our event with The B2B Institute t odiscover how to grow via creativity.
https://t.co/HgzaXwveYS
#creativity#b2bmarketing
Achieving 128% of your lead target within one quarter is no small feat...
Hitachi Vantara's '๐ง๐ต๐ฒ ๐ฆ๐ฎ๐ณ๐ฒ ๐ฃ๐น๐ฎ๐ฐ๐ฒ' did just this.
Discover the full story of this award-worthy campaign now:
https://t.co/MqASdFbJUZ
#B2Bmarketing#casestudy#demandgeneration
Unlock the secrets to successful B2B partnerships and growth
On this episode of the podcast, Jon is joined by Ashley Eikenberry of ServiceNow. Ashley shares the key to forging successful partnerships.
Tune in now:
https://t.co/zMRs3x3jEO
#b2bmarketing#marketingpodcast