My R🍋bbie

There’s a crack in everything, that’s how the light gets in | COO @rayexai @fiatohq

[My R🍋bbie @web3robbie]

The solo founder loop is real 😂

I think I finally found the biggest problem with being a solo founder 😂

I can spend 6 hours fixing something nobody even complained about...

Then spend another 3 hours adding a feature that I just randomly thought of.

And somehow marketing is still sitting there like:

“hello?? remember me?”

Every time I finish something, I find 2 more things that could be improved. So instead of showing the product to more people, I keep going back to the product.

At this point I’m pretty sure I’m not building a startup, I’m just professionally avoiding marketing 😂

Anyone else have this problem? How do you actually force yourself to stop building and start promoting?

[My R🍋bbie @web3robbie]

@codewithmide Too late’ I’m deep in as we speak

[Chris Gregori @codestirring]

@web3robbie I think things are easy enough to build quickly these days thanks to AI agents that we can quickly prototype what we want and see if there's traction.

In the time it takes for your agent to build v0.1 you can refine the plan and feed it as you go.

[Matthew Anorkplim Loh @iam_multiman]

@web3robbie Yup, doing the uncomfortable thing. But if you spend all the time convincing yourself you will do it, nothing gets done. You must reach the point where you can accept it's not your forte. When you get there, find the resources to outsourcing what you consistently execute

[Ross @rossnovak22]

@web3robbie had a convo with a guy last week, YC backed and scaling pretty fast. Got his first seed round couple months back. He said it was about an 18 month process, and the bugs never stop showing up. So just ship it already.

[Julian Hernandez @julianhg21]

A real struggle!

Now I force myself to build the simplest MVP possible, then market it as much as I can, so the customers give me the feedback on what’s actually needed.

[alex @1theruvi]

@web3robbie this was a problem i ran into a few months ago and you really do have to be intentional about prioritizing what needs to happen and distribution is definitely top 3.

building is fun tho 😂

[My R🍋bbie @web3robbie]

@Juvowen I’m learning there’s some truth to this. Get it in front of users first, then let real usage tell you what actually needs fixing.

[My R🍋bbie @web3robbie]

The solo founder loop is real 😂

I think I finally found the biggest problem with being a solo founder 😂

I can spend 6 hours fixing something nobody even complained about...

Then spend another 3 hours adding a feature that I just randomly thought of.

And somehow marketing is still sitting there like:

“hello?? remember me?”

Every time I finish something, I find 2 more things that could be improved. So instead of showing the product to more people, I keep going back to the product.

At this point I’m pretty sure I’m not building a startup, I’m just professionally avoiding marketing 😂

Anyone else have this problem? How do you actually force yourself to stop building and start promoting?

[Juvenson Pierre @Juvowen]

@web3robbie Be lazy, market the app until you HAVE to fix something

[Notsure @apathyq]

@web3robbie fixes and extra features beyond core usability are actually huge value to users once you have then, they create trust and a feeling tgat someone is putting the time to make it better. and they provide the feedback on thing you may have missed

[My R🍋bbie @web3robbie]

@apathyq That’s a good point. I’m learning that small fixes can compound into trust over time. Users notice when they can see the product continuously getting better.

[Bohdan @krolbodya]

I had this problem but recently I think I found a solution.

What I’m doing: I’m choosing the feature from my product and listing the problems that this feature solves.

Usually, from the problem perspective this feature isn’t completed, so I have to do some improvements/updates that are relevant.

After I made these improvements/updates I will post about this feature.

So I’m building based on “marketing”, I guess 😅

[My R🍋bbie @web3robbie]

@krolbodya I really like this approach. You’re letting the problems users care about guide both the product improvements and the marketing. I’m learning that’s probably a much better loop than building in isolation.

[My R🍋bbie @web3robbie]

@Adityarou6688 Definitely. I’m learning that promotion feels uncomfortable because it puts the work in front of people, but that discomfort is also where the real feedback starts.

[My R🍋bbie @web3robbie]

@Techie_ego I’m learning that the criticism is actually part of the validation process. It’s uncomfortable, but it tells you what building alone never can.

[Ego Onyah @Techie_ego]

@web3robbie Pushing your product to the user feels like exposure you aren’t ready for because you fear the criticism that comes with it but at same time it’s the only way to validate if your product actually meets user’s needs.

[My R🍋bbie @web3robbie]

@PitchProtocol Even a little distribution while building gives you feedback that can shape what you build next.

[My R🍋bbie @web3robbie]

@LyreLeads I like this. I’m learning that prioritizing outreach forces you to solve the problems that actually affect growth, instead of the ones that just make the product feel nicer.

[Soren Lindbo @LyreLeads]

I have the same problem, but if you prioritize outreach your attention is automatically focused on the most important things that prevent leads from becoming paying users. Most of the issues you're going to spend time fixing is with your outbound system itself.

I created a mentor file in Claude that routinely confronts me with regards to whether the thing I am working on is worth it as opposed to outreach. Somehow knowing Claude is sort of watching me and judging me helps.

[My R🍋bbie @web3robbie]

@iam_multiman The irony of building a tool to force yourself to market, then avoiding the tool itself is too real. I’m learning that sometimes the bottleneck isn’t the system it’s actually doing the uncomfortable thing.

[My R🍋bbie @web3robbie]

@tonyalfredsson I love that “another room in my house” test 😂 I’m learning that marketing can start small too.
The important part is consistently putting the product where real people can discover and react to it.