Starting a tiny series
I'll share one random tip I learn in my copywriting course... until I hit 500 followers.
Today's tip: the best copy is the kind you can visualise.
And one way to make your writing more visual is through metonymy —
using a shorthand term instead of the literal thing.
Example:
Literal:
Swap or bridge tokens across 40+ chains on @wormhole's Portal Swap.
Metonymy:
Drop your tokens into the magic Portal — it'll take them wherever you want.
Cross chain or same chain, it doesn't matter.
USDT on @Ethereum is already one of Chainflip's busiest assets. The constant demand has made it a core swap route.
Adding @tether's USDT on TRON unlocks lower fees, faster finality, and access to the largest USDT user base in crypto.
TRON will soon be available to the public on @Chainflip, and stablecoin flows are about to get a lot more interoperable.
The evolution of what we could do with our bitcoin:native
in 2009, all we could do with bitcoin was hold it, even though it wasn't mainstream as of then
a year later, a guy named Laszlo paid 10,000 BTC for two Papa John's pizzas... first time anyone bought something real with bitcoin & that was 2010.
the entire commercial history of BTC started with a pizza order worth $41
then nothing really tangible for nine years, the only new thing that happened to BTC was people trading it on exchanges. you could hold it or sell it too
in 2019, solana:3NZ9JMVBmGAqocybic2c7LQCJScmgsAZ6vQqTDzcqmJh shows up & now we could use BTC on ethereum:native, except we have to hand your actual bitcoin to a custodian and get a token back
wrapping it counts as a taxable sale in most places, which defeats the whole point for a lot of people
2020, ethereum:0x7fc66500c84a76ad7e9c93437bfc5ac33e2ddae9 goes live with the possibility to lend & borrow BTC in DeFi, but it's still the wrapped version
come 2026, @Chainflip introduced native BTC lending without wrapping, earn yield as an LP, stake for protocol revenue with absolutely no KYC
GEO vs SEO
is SEO really irrelevant now?
everyone's saying optimising for AI models is what matters now
but... stats say otherwise
although chatgpt and claude are growing fast - millions of new users every month
google seems to retain over 75% share of total digital queries today
so if you're a brand abandoning SEO, know that you're making a big mistake
SEO isn't dead (at least, not yet)
only no longer enough on its own
GEO vs SEO
brands treating GEO as a launch strategy are ngmi
it's already a problem in traditional search
in the GEO era, it becomes a more pressing matter
here is what a brand can do:
> consistent backlinks - build domain authority and signal brand credibility to AI models
> query intent research
> updating content regularly - fill the gaps and keep you citable
> competitor analysis - understand who's showing up in AI answers
because staying at the top of trends is not negotiable now.