Lilia Tovbin

Founder @BigMailer (B2B #SaaS), B2C exit in 2016. Tweets about #startups and #marketing. Longevity enthusiast. Free #emailmarketing advice via chat

[Lilia Tovbin @webbie]

Dear #startup founders,

Don't wait for an exit to fix health - get quality sleep, eat healthier, get active. If you don't develop healthy lifestyle habits and exit takes a while, you may not be able to enjoy your financial freedom the way you hoped.

Take care of yourself 🙏❤️

[BigMailer @bigmailer]

Struggling with email delivery to Hotmail/Outlook? It's not just you, @Microsoft is struggling to deliver their own emails too.

[Lilia Tovbin @webbie]

@KingMadTaz @sciencegirl Stop by a gymnastics gym in the US! 8 year olds train 12-20hr/week when on competitive teams.

p.s. Growing up poor can help cultivate ambition IMHO

[Lilia Tovbin @webbie]

@elonmusk Because women everywhere totally dream of kissing robots 🙄 And use of horses, with advanced robotics, totally makes sense🤯

[Lilia Tovbin @webbie]

Hey @IntercomEng can you please update your status page? It claims everything is up.

[Lilia Tovbin @webbie]

Who broke the internet this time? Is it just @intercom down or bigger issue?

[Lilia Tovbin @webbie]

@tomcoppens_ These girls started gymnastics at age 3-4, by 7-8 they are recruited into competitive teams and train more than 12hr and up to 20hr per week!
This is pro athlete level of fitness 😍

[Lilia Tovbin @webbie]

I am leaning towards C. Seems like it could backfire if customers who see the notice will cancel/move service instead of allowing auto renew. Especially since there are cheaper and well liked competitors, like @Namecheap

[Lilia Tovbin @webbie]

This feels... new? Renewing annual services 2 months (!) before they expire. What's your take?
a. smart business move
b. aggressive growth/retention tactic
c. desperate revenue padding for 2025

[Lilia Tovbin @webbie]

The Great Content Heist: How Creators Got Frozen Out of the Content Economy by
@DelaQuist https://t.co/eWaxbld33P
Email is the only channel where you still own distribution and content, which is why it's a high ROI channel. Invest in your subscriber list!

[Lilia Tovbin @webbie]

People can now get weight loss drugs for $199.

But a 5-day course of Paxlovid, medication prescribed for Covid, now retails for $1400-1800 without insurance. 🤯 It's $500+ with insurance. There is no generic alternative.

If you got risk factors, consider getting a vaccine shot.

[Lilia Tovbin @webbie]

If your complaint rate is suddenly 0%, don’t celebrate. That usually means everything’s already going to spam.
- Lauren Meyer
https://t.co/FYnyjEXPKS

[Lilia Tovbin @webbie]

Dear email marketers, resist the urge to send 2+ emails per day to *everyone* on your list. Your sender reputation is built on *relative engagement*.

Every ignored email is a vote against you.
Every click is a vote for you.

https://t.co/MTaYgQkEN7

[Lilia Tovbin @webbie]

@CathyM19988 Hotmail is brutal with recent engagement, just wrote a LinkedIn post about this https://t.co/MTaYgQkEN7

[Lilia Tovbin @webbie]

@tomcrawshaw01 SEARCH

[Lilia Tovbin @webbie]

@nathanbarry Nice! I wish other writers didn't skip this step.
p.s. Gonna be epic, good luck.

[Lilia Tovbin @webbie]

Ok, it's past Halloween, but share your recent AI agent horror story. I will start:

@otter_ai sent me a summary of the meeting I didn't attend 🤦‍♀️ Like there was a brainstorm and action items and all... 🤯 #EPIC #fail

[Lilia Tovbin @webbie]

Hey @GoogleLabs Pomelli needs some serious work.
My suggestions:
- based on brand analysis exclude images that don't use brand colors (external tools/products!)
- don't use images from help articles for generating ads!!??
- exclude anything that looks like a giant table (feature comparison) from generating ads

p.s. What is Pomelli? 👉 https://t.co/5TVbxbMEcV

[Lilia Tovbin @webbie]

Chris' take didn't age well... Saw the news headline the other day that huge number of legal briefs were found sighting non-existing cases 😮 and courts aren't happy about this.
Now imagine AI teachers making up science or history facts?
AI as teachers and doctors? Not there YET...

[Tim Ferriss @tferriss]

Chris Sacca's Grand Theory of AI: We are super fucked.

cc: @sacca

[Lilia Tovbin @webbie]

PSA: If you love someone's newsletter, don't just read it! Reply with a quick "Love this" and click on links in the emails OFTEN.

Subscribers can stop receiving someone's emails even if they read every single one (really yahoo? 👀). The clicks are important, so show the love. 📧❤️

If you are a marketer, don't include 100% of your content in the email, find a way to earn a click back to your site.