William Craig

Web strategy addict. Helped our customers increase web revenue by $850,000,000+ in 2023. Love working with the @webfx team. CEO of WebFX

[WebFX @webfx]

Your rankings are up. Your traffic is down.

That's not a bug — nearly 60% of Google searches now end without a click, and AI Mode produces zero clicks 93% of the time.

2026 search market share, explained: https://t.co/kGdvb250I1

[News from Google @NewsFromGoogle]

We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.

[Glen Allsopp 👾 @ViperChill]

Woah.

Quite a few limitations at first (no clicks, limited rollout) but this is a step in the right direction. Very cool.

More details over here: https://t.co/95lmFwJnc7

[Aleyda Solis 🕊️ @aleyda]

🚨 Initial Google May 2026 Core Update Analysis: Intent, Market Fit and Source Type Drove the Biggest Visibility Shifts - Using SISTRIX visibility shifts in the US & UK:

The patterns that stood out most:

* Canonical reference brands gained while pronunciation tools, language Q&A sites and dictionary aggregators were more exposed.

* UK ecommerce and marketplace visibility shifted strongly toward local market entities in the UK index.

* Category defining jobs and travel marketplaces gained, showing that “aggregators lost” is too simple.

* Forum, Q&A and open publishing surfaces declined, while large social, video and visual platforms were mixed to positive.

* Health and YMYL visibility split by source confidence and result fit, rather than by vertical alone.

Compared with the March 2026 Core Update, where visibility seemed to consolidate away from many intermediary, directory, broad aggregator and quick-answer layers toward stronger destinations, May looks like a more precise recalibration of which destination type Google prefers for each intent and market.

Source type fit mattered more than authority alone.  Jobs and travel marketplaces show why “aggregators lost” is too simple.

If your model aggregates information, benchmark against the sites that gained: are you where users complete the task, or a layer summarising it? This is most urgent for affiliate, comparison, reference and tool sites: a derivative layer now needs a much stronger reason to exist in the SERP.

Read more here: https://t.co/zeyCrUGHgi

[Brodie Clark @brodieseo]

Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report!

Here's what we know so far:

• It will include dedicated reports for both Search and Discover

• The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover

• The report will only be focused on impressions within generative AI features, not clicks

• The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!)

There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates.

Though the dataset will be limited, this is certainly a step in the right direction!

I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: https://t.co/J6GbI1tB27

[WebFX @webfx]

Google Analytics now has a dedicated AI Assistant channel for traffic from ChatGPT, Gemini, and Claude.

No custom setup required — it just appears in your acquisition reports.

The real question is what to do with the data once it's there. We built an AI Traffic Quality Ladder to help with that.

More details on our blog!

https://t.co/5dGVzf8hdq

[Google Ads @GoogleAds]

1/8 🎯 Struggling to prove the long-term ROI of your demand creation campaigns? Here’s a 𝗡𝗘𝗪 𝗺𝗲𝘁𝗿𝗶𝗰 in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 designed to help you measure the full value of your demand campaigns: 👇

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗤𝗙𝗖)

Explore everything we announced by visiting Accelerate with Google: 👇 https://t.co/zTXW15hyxM

[WebFX @webfx]

How do you get better results from your AI inputs? Ask what the LLM needs to get the job done.

Here's what Sam D., one of our team's AI aficionados, has to say.

"Sometimes [AI] might need a specific website, or if you're debugging some code problems, it could be a specific error message. Getting that information into the AI that you might not have given it in the first place can help it debug that issue further and go down a better path, which helps you solve your problems faster."

[Marie Haynes @Marie_Haynes]

Nice! Google just made so that any website can invite their readers to add them as a preferred source, making it more likely for that site to be seen in AI Overviews and AI Mode.

This used to be just for news sites to be seen as preferred sources in Top Stories.

[Nutshell @nutshell]

Stop scaring away leads with a wall of fields. 🛑 Our new multi-page forms let you break questions into digestible sections for higher completion rates. Read our guide to smarter forms: https://t.co/p51jCTtF1C

[Claude @claudeai]

Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work independently for longer than its predecessors.

Available today at the same price.

[a16z @a16z]

OpenAI and Anthropic are effectively telling the market they can't solve every problem with a generic AI coworker.

You don't pour billions into massive forward-deployed joint ventures if you think the next model release is going to take care of it.

In the cloud supercycle, semis led and software followed (and you didn't need Qualcomm or ARM to tell you the value was migrating up the stack).

In AI, the infra layer itself is telling us the application layer is a separate, massive opportunity they can't fully capture.

a16z's @joeschmidtiv on why the app layer isn't dead: https://t.co/84QN5Mj9T3

[Google Search Central @googlesearchc]

Today we released the May 2026 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/ZfiT6txJk5

[Sanket @sanketghatte23]

@claudeai

[Mnimiy @Mnilax]

https://t.co/rJMBA6116n

[Gianluca Fiorelli @gfiorelli1]

And now the games changes for real: https://t.co/XTRPh7iJlV

[Chrome for Developers @ChromiumDev]

Break the boundaries between the canvas and the DOM.

Announced at #GoogleIO, the new HTML-in-Canvas API allows you to integrate real HTML/CSS directly into Canvas, making your immersive experiences searchable, interactable, and accessible by default → https://t.co/dxTWliocYW

[WebFX @webfx]

The wait is over — ChatGPT has officially launched its self-serve ad portal, meaning businesses can now have ads appear in front of the leading AI tool's audience.

ChatGPT Ads Manager is currently available to U.S.-based businesses, as well as OpenAI partners. Ads will appear in front of Free and Go tier users in the U.S., Canada, Australia, and New Zealand.

If your company wants to start advertising with ChatGPT, you'll have to go through the sign-up process, which includes a verification of your business.

The verification process may take time, especially with current demand levels. But once you're in, you can start creating campaigns.

Get all of the details on this new launch and more on our website!

https://t.co/pMNPFvboe2

[Aleyda Solis 🕊️ @aleyda]

🚨 Google just announced what it calls the biggest upgrade to the Search box in more than 25 years 👇

A new AI-powered Search box is designed to go beyond keywords and autocomplete. According to Google, it will:

✅ Dynamically expand so users can describe what they need in more detail
✅ Suggest better ways to formulate questions, beyond traditional autocomplete
✅ Support multimodal inputs, including text, images, files, videos, and Chrome tabs
✅ Let users continue from AI Overviews into AI Mode with follow-up questions
✅ Preserve context as users explore more deeply
✅ Still provide a range of Search results, according to Google

This is starting to roll out today in countries and languages where AI Mode is available.

Google also announced that AI Mode is now using Gemini 3.5 Flash globally as its default model.

Let's see how this impacts users search behavior, journey and ultimately, outcome towards sites.

Read announcement:

https://t.co/sGioSL84A8