C Weisler

writer for @MediaVillageCom, @weislermedia,

[C Weisler @WeislerMedia]

The Rise Of Server-Side Ad Insertion: Q&A With Penthera's Scott Halpert https://t.co/4TRjX2WHFP

[C Weisler @WeislerMedia]

Kantar Looks at the Midterms and Political Ad Spend for 2022 https://t.co/aR0lxwM3zU via @MediaVillageCom

[C Weisler @WeislerMedia]

Media executive Rob Frydlewicz uses #NationalWeatherService data to track NYC weather patterns. With increased interest in climate change, his work is proving to be prescient. @nycWeatherGuy https://t.co/6KIEJnr7Gq via @MediaVillageCom

[C Weisler @WeislerMedia]

Political Advertising: Social Media Loses Ground, While CTV Gains https://t.co/ZSCuzPUH6d

[C Weisler @WeislerMedia]

.@DeepIntentInc built a demand side platform (DSP) purposefully for the health sector, where the value and importance of privacy-safe one-to-one targeting is paramount. https://t.co/Ia6Se7y27i via @MediaVillageCom

[C Weisler @WeislerMedia]

New consumer behaviors sparked by the pandemic have made online engagement studies more imperative. This has given more weight to the term "incrementality measurement." https://t.co/8kee6X4mjm via @MediaVillageCom

[C Weisler @WeislerMedia]

Why is F.A.S.T. gaining in popularity at such a rapid rate? @ComcastAd's new report, "Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) are Going F.A.S.T." tells all. https://t.co/NPMiWgtKUA via @MediaVillageCom

[C Weisler @WeislerMedia]

Measuring the optimal ad frequency in a campaign was front and center during an @Audacy webinar that unveiled findings from a new study which debunked some commonly held beliefs. https://t.co/u5njNzRqXC via @MediaVillageCom

[C Weisler @WeislerMedia]

A recent study from @DeepIntent indicates that connected TV lends itself to delivering more relevant ads that increase consumers' knowledge about certain health conditions. More results here. https://t.co/Y3zS7KtnFK via @MediaVillageCom

[C Weisler @WeislerMedia]

Taking The MRC Into The Future: Q&A With George Ivie https://t.co/p3gEFW3opL

[C Weisler @WeislerMedia]

.@NBCUniversal has revealed the results of a pilot study with @iSpotTV for a true cross platform measurement currency that maximizes and optimizes advertiser messages for their inventory. https://t.co/pJ1p0f64tw via @MediaVillageCom

[C Weisler @WeislerMedia]

Over the years I have been collecting original animation art. Now it is all going to auction. Here is my first lot which just posted on Heritage Auctions. Ends on 6/22. You can view and bid on my entire consignment in auction #322225 at https://t.co/2fq4LTDhOQ

[C Weisler @WeislerMedia]

.@DeepIntentInc leverages data from insurance, medical and pharmacy claims. With it, advertisers can create custom audiences, which can be targeted to a specific geo location, state and market. https://t.co/EHPOTzrsJ6 via @MediaVillageCom

[C Weisler @WeislerMedia]

As @Hearst's @VERANDAmag celebrates its 35th anniversary, the publication has gone through a redesign, which debuted with the May/June 2022 print issue -- the title's largest since 2008. https://t.co/cqP6yOgGES via @MediaVillageCom

[C Weisler @WeislerMedia]

There is nothing more important to an advertiser than meeting their KPI. @AENetworks has spent four years developing a solution that helps meet those needs and it guarantees results. Details here. https://t.co/PGw15nidSH via @MediaVillageCom

[C Weisler @WeislerMedia]

Bella Nyugen of #Intersection explains how the company is expanding its range of category-specific measurement for sectors like consumer packaged goods and pharma by tapping into sales data. https://t.co/i9u8geiJww via @MediaVillageCom

[C Weisler @WeislerMedia]

Mower was the agency of choice to launch #CaringIsYourCalling, a campaign to recruit and train long-term care providers. How did it come together and become a big success? Details here. https://t.co/9930PWKftI via @MediaVillageCom

[C Weisler @WeislerMedia]

.@AENetworks research indicates that for advertisers grappling with the challenge of engaging both younger and older consumers, it is possible to strike that balance. Details here. https://t.co/dhQtF44r4H via @MediaVillageCom

[C Weisler @WeislerMedia]

.@DeepIntentInc leverages data from insurance, medical and pharmacy claims. With it, advertisers can create custom audiences, which can be targeted to a specific geo location, state and market. https://t.co/EHPOTzrsJ6 via @MediaVillageCom

[C Weisler @WeislerMedia]

Adding Data Science For ROI: Q&A With Mediastruction's Marilois Snowman https://t.co/zBAnEpUXAk