Justin

Whisk(e)y enthusiast, forever curious, and always in search of a good story, great data and a fantastic dram.

📷 Instagram: whiskeydecision

[Justin @whisky_decision]

This is a plausibility check from a whiskey data nerd who likes calculators more than press quotes. I’m not rooting for anyone to fail. I’m rooting for clean math, clear disclosures, and a healthier whiskey industry.

[Justin @whisky_decision]

Uncle Nearest claims a 68% brand return. In a three-tier world, that should set off sirens. Distributors and retailers are mandated middlemen; the claim says the brand keeps 68 cents of every retail dollar. Industry average is 50–55%.

[Justin @whisky_decision]

If you are skeptical, fair. This is a team that raised real money to challenge an entrenched industry, and they built a notable brand. They have access to smart operators.

[Justin @whisky_decision]

@BourbEnthusiasm Black Sicilian

2 oz rye whiskey (or bourbon)
1 oz Amaro Averna or Amaro Montenegro
1 oz sweet vermouth (Carpano Antica or similar)
2-3 dashes Peychaud's bitters
Orange peel for garnish

[Justin @whisky_decision]

For #distillers : Is finishing a whiskey a structural change—akin to shifting cuisines—or more like choosing a sauce to enhance the core spirit? Genuinely curious how you frame that internally. #Whisky #whiskey

[Justin @whisky_decision]

In a non-whiskey related post... Give us your top three evil villains with beards - no goatees, or mustaches. Just the man face bush.

We'll kick it off - Hans Gruber

[Justin @whisky_decision]

@KingsCoWhiskey MADNESS! Utter Madness! How do you look at yourself in the mirror after releasing something like this into the wild.

Think of the children.
Scratch that.
Think of our wallets.

Well, done. This will be nightmare juice until it is in our collection.

[Justin @whisky_decision]

@RBird101 Pricing adapts to what buyers will accept. And there is a mix of quality, brand Lore, and product category that will fill most of the makeup. But then there is discretion, and we've seen more large and small companies make a money grab for something of little value

[Justin @whisky_decision]

@RBird101 Always appreciate your insight. I'd potentially adjust the gage of $10/year as the first sniff test. A brand wants to go significantly higher? Then give me reason for the bump. Lower batch size, unique process, craft - remove the subjective from the convo

[Justin @whisky_decision]

@fintheirishman @BAXUSco The three-tier system is a protection racket. It rewards scale, punishes independence, and locks out innovation. The logic is broken: if this system worked, we wouldn’t need backdoor shipping, gray markets, or endless lawsuits.

[BAXUS @BAXUSco]

https://t.co/YLH8eCg5WI

[Justin @whisky_decision]

@web4O Was wondering when that was happening

[Justin @whisky_decision]

What are the best Whiskey Clubs (subscription) with bottles monthly or quarterly.

We are putting together research and appreciat the help! #whiskey #bourbon

[Justin @whisky_decision]

@web4O See it is this level of insight that is beyond reproach. Two words. Boundless intellect. Deep resonating trutb

[Justin @whisky_decision]

Putting together a bourbon/american whiskey bucket list... share your must do's. #bourbon