riceislife

🍚

[riceislife @whitericeislife]

mood

https://t.co/F0LdBZST9D

[Reece Wabara @ReeceWabara]

Businesses built on founders still dancing for the crowd die the second the act stops.

[Alex Becker 🍊🏆🥇 @ZssBecker]

You shouldn’t build a personal brand, start a podcast, stream, or anything like that.

Here’s why, with one exception:

Doing this in 2026 is the equivalent of being a stripper in a club with one million other strippers.

Yes, you can make money fast. But there are three major drawbacks:

A) This skill set stops producing money the second you stop shaking your ass.

B) There are 1,000 other creators starting every day. Even if you make it, you have to shake harder and harder to stay relevant.

It is no longer an “open” opportunity. The second you stop serving the algorithm, you are replaced.

C) You will not want to be shaking your ass on Twitch and making content at 40.

Keep in mind. At 40 you will not just have to maintain this. You will need to be shaking your ass 5x harder, every year, as the competition to be relevant get's harder and harder.

What you really should do is master a craft: business building, investing, or something else you can master in silence. Then do that for 30 to 40 years straight.

In all honesty, 90% of people making content are wasting their careers. Even the mildly to largely successful ones. It is just not a good choice.

It's fun when your 20. But ultimately a brutal waste of your years.

The only times you should do this are:

A) If this is truly your life’s calling.
B) If it is a fun side hobby.

95% of people doing this do not fall into bucket A. They are doing it simply to make money.

Their time would be better spent learning how to invest, build companies, build brands, and develop real skills.

95% of my net worth comes from my tech companies, which have grown mostly outside of my “content.”

For the last six months, I stopped making videos because videos fell into bucket B for me.

I stopped enjoying it. So I don't do it. The end. I get up and work on my businesses and write in hobby time.

I cannot fathom a greater hell than having to make videos and content if I didn’t want to.

This is a luxury most “personal brand” entrepreneurs do not have.

Ask yourself as you see all the past aging influencers running ANOTHER stream...Another podcast...Still having to shake their asses...

Ask yourself if you want that to be you.

If you’re young and thinking about starting another podcast, stream, channel, or personal brand, you really need to ask yourself:

A) Does the world need another talking head?
B) Is this really what you want to do for the next 30 years?

The answer to A is no.

The answer to B is likely no.

Think about it before you waste years of your life in the rat race of trying to become popular online.

The vast majority of hyper-wealthy people are total unknowns.

[riceislife @whitericeislife]

@wearetheselect Ghost

[christian @cxgonzalez]

whatever you were into at 16 is what you were born to do

[Rory Sutherland @rorysutherland]

Interestingly, almost every consulting firm presentation I attended for ten years stated that "80% of consumers [say they] will pay more for sustainable products". I used to sit at the back as a lonely marketer thinking "that's bollocks". But the consulting firms made money implementing all this woke shit, so it paid them to continue reciting this dumb litany.

[riceislife @whitericeislife]

@NahFlo2n courtside

[Florin @NahFlo2n]

ai courtside baddie videos are going to become a disgusting ad format

not because they sell directly

because they hijack attention before the viewer realizes it’s an ad

sports broadcast look
crowd cam angle
scoreboard overlay
pretty girl in the stands
instant “is this real?” moment

then you can plug almost any offer into the frame

sports drink
supplement
apparel
dating app
fitness offer
energy drink

it feels like a viral clip first

then the product gets introduced after attention is already captured

i put the full ai courtside ad breakdown + prompt structure into one file

rt + comment "courtside" and i’ll send it
(follow for dm)

[riceislife @whitericeislife]

@wearetheselect Static

[Naval Podcast @navalpodcast]

“A taste of freedom can make you unemployable.”

— @naval

[David Senra @davidsenra]

Dana White on why he doesn’t believe in introspection:

“If you just sit around and talk about your fucking problems all the time it actually makes it worse.

I never take in any negativity.

I literally block it out.

I block all the noise out.

Like these guys who report on what we're doing that have no clue on what we're doing?

Why would I want to hear anything they have to say?

They're zeroes.

They've literally never done anything in their life, especially in this business.

Why would I listen to anything that they have to say?”

CC @pmarca

[dante @dantefofante]

You dont want a yacht. You dont want a big house. You dont want a super car, a $40,000 watch, or shoes you worry about getting dirty. You want free will.

You want to wake up naturally on a Tuesday and you want to go to bed when you’re done having fun. You want to say yes to everything that excites you without having to request time off. You want to go to the the gym at noon, in absolutely no hurry. You want to spend 18 hours a day doing what you love. You want to be exactly where you desire being, always. You want to spend as much time with the people you care about as possible.

You’re saying you wanna be rich? In what?

[Ronit Pereira @CAronitpereira]

“Attack life, it’s going to kill you anyways.”

- Steve McQueen

[riceislife @whitericeislife]

@maverickecom Live

[Noah Frydberg | Tiktok Shop For Brands @maverickecom]

Claude = 550 videos/day

Fully realistic UGC ads — cinematic lighting, natural human motion, clean pacing — powered by AI agents.

- UGC cost: $0
- Production time: minutes
- Scale: instant

One AI engine that creates, tests, and scales short-form ads automatically — nonstop.

Comment + RT ''LIVE'' and I’ll DM you the full workflow.

(Must be following)

[riceislife @whitericeislife]

@wearetheselect Frameworks

[riceislife @whitericeislife]

@mikefutia Shop

[DR22 Ω 🪬🎭 @DejaRu22]

The world consists of stories and narrative, supported by beliefs.

Your limitations are often nothing more than a story you keep telling yourself. Change the belief. Change the story. Change the entire trajectory of your life.

[riceislife @whitericeislife]

@maxxmalist @eptwts Animate

[MAX @maxxmalist]

AI animated videos are converting harder than anything i've tested this year - and they look insane

spent months figuring out the exact system, finally got it dialed in and sharing it ALL with you

here's everything you get:
- the animation prompting framework that gets cinematic results first try
- how i keep characters & scenes consistent across unlimited clips
- the method i use to scale to 30+ creatives a day without losing quality
- script writer to write best scripts on autopilot

rt + reply 'ANIMATE' and i'll send you step-by-step playbook (must follow so i can dm)

[riceislife @whitericeislife]

@ZedNilm1 Loop