Ahhh...Is there anything more satisfying than an optimized budget? And a fish metaphor 🎣
Shout to @wickedreports for the fantastic Meta tips!
Next up: DTC pro and CEO of Airboxr @saptarshinath on how to "Run Ads that Actually Drive Profits".
This legacy approach required developers and sysadmins and IT staff and consultants and . . . you get the idea.
All in the maintenance costs was in the high seven-figures.
Our first step was always moving off legacy infrastructure ASAP.
Plug-and-play off-the-shelf ecom allowed us to focus on building a team around the things that moved the top line (revenue).
One of the players that had a seemingly pretty clear crystal ball throughout this unfolding saga was Scott Desgrosseilliers and his merry crew of developers and data analysts over at @wickedreports
@jfudem It's a demo, and it looks VERY (unfortunately) easy for someone to pick a dropdown selection and suddenly link stripping is on all safari sessions.
@rishabhmjain It indicates links will be stripped in Safari browsing, not just users sharing. I attempted to break down some (can't cover all in one post) ways to deal with links stripped in browsing here https://t.co/v4xNe27erZ
@JackRubin1 I've got a few benchmarks over here at @wickedreports - I'll say 10m views turn into a 0.001% conversion rate and your AOV of 15... $1,500 ?
6. @wickedreports - Wicked is one of our favorite tools for attribution. Too often, we see brands having challenges understanding how their ad spend performs across multiple channels. Wicked gives our team awesome optics to help our clients scale
Join Scott Desgrosseilliers, CEO of @wickedreports and @iamjustinb as they deep dive into how to retain clients using full funnel marketing attribution.
Streamed live in our free Facebook Ad Buyers group on April 18, 2023 at 9:30am PST.
Join the group: https://t.co/nWtmrj8w6S