wig:wag

Building a publishing platform for the future.

[wig:wag @wigwagco]

let's talk about the future of media. until it's too late.

[wig:wag @wigwagco]

Ppl really love curated content.
Here is the proof _>

[Ryan Hoover @rrhoover]

Now there’s Poolside for Macintosh. Instant download. <3 <3 <3

https://t.co/ycN8nsjmIg

[Tanay Jaipuria @tanayj]

Snap's market cap is ~$30B. Tiktok around ~$40B.

A merger between the two could be a compelling challenger to the FB/Google digital ad duopoly 🤔

[wig:wag @wigwagco]

But .. you can build media this way, all you need is a network effect at work.

[Austin Rief ☕️ @austin_rief]

Everyone wants to be a media company because *in theory* if you combine media company CACs with non-media LTVs, you can have a very profitable business.

In practice... it's not that simple.

[wig:wag @wigwagco]

interest-driven media — future.

[rachelmercer @rachelmercer]

I am learning more on TikTok in 6 months than I’ve learned in 20 years casually browsing the internet.

Which speaks to the power of the algorithm, the feed (interest-driven), and the format (1 minute > 5-15 minutes, we love a tight brief).

(A thread)

Exhibit A:

[wig:wag @wigwagco]

That's how you will produce content in a few years from now.

[Semil @semil]

1/ Download Twitter history.
2/ Load into GPT-3.
3/ Retire.

[wig:wag @wigwagco]

@scottbelsky And get back direct communication with advertisers. FB brands boycott send us a very good sign.

But almost no VCs invest in early-stage content/media companies these days. Last accelerator @mattervc got closed a few years ago, even @axios struggled to raised their capital.

[Josh Constine 📶🔥 @JoshConstine]

There are 50M creators, the fastest-growing small business type. Who are your favorite thinkers about funding for creators? Mine are:

-Patreon CEO @jackconte
-Ex-Shopkick’s @ljin18
-Everything Bundle’s @nbaschez
-Ludlow Ventures’ @blakeir

[wig:wag @wigwagco]

Predictive text and conversion-based analytic to improve it

[Semil @semil]

Tech VCs know the real killer use case for GPT-3: Predictive text for email intros.

[wig:wag @wigwagco]

Future of content discovery is already here.

"All of data fed into TouTiao’s larger machine learning processes, which effectively ran billions of A/B tests a day on content of all types, cross-referenced against all of the user data it could collect."

https://t.co/SJegmqVXCt

[wig:wag @wigwagco]

"publishing tool (both backend and frontend) + team management + platform network effect + ad tech + predictive analytics" mix will unleash media

[Patrick OShaughnessy @patrick_oshag]

Seems like we are entering a new golden age of writing. Substack and other tools are making it easier and more popular to write regularly, and it appears no topic is too narrow.

Now, someone needs to solve for discovery

What are the other key companies to follow in this area?

[wig:wag @wigwagco]

@patrick_oshag We work on this. Not just discovery, but monetization as well. An ad platform to bring brands back helping content creators monetize their content.

[wig:wag @wigwagco]

@SLewkowict Imagine Netflix as a publisher with ad rev share model for creators 👁️👄👁️

[wig:wag @wigwagco]

Community-based media is the future.
No publishers needed.

[Nathan Baschez @nbaschez]

Today @web wrote a memo about a little telegram group full of wonderful business writers.

These folks have made my work 1000% better. We cheer for each other and challenge each other. I love it ❤️

https://t.co/WeBukymJ4f

[wig:wag @wigwagco]

@antoniogm but we really need one.

[wig:wag @wigwagco]

@Jason @finkd most of early stage tech investors don't understand media/content startups and don't invest in it.

They don't believe someone can win advertisers back from $fb, but it's most certainly the best of all times to do that.

[wig:wag @wigwagco]

@Jason @finkd we know what should be done to dethrone $fb. But there are few challenges:
(1) it's complex since you have to connect content production, distribution and ad revenues
(2) build it pre-market, mostly in stealth mode ->
(3) raise large pre-seed round for a media/content platform

[wig:wag @wigwagco]

You can actually create self-evolving content piles based in audience profiles and their emotions.

[Josh Constine 📶🔥 @JoshConstine]

There's a new social media format emerging. The "vibe check" collages aesthetic tidbits into dream sequences that convey an emotion, not a message https://t.co/FX0rVQ33aL

[wig:wag @wigwagco]

@antoniogm people crave niche content curated by kol

[wig:wag @wigwagco]

Facebook once won advertisers over publishers.
Now they demand what publishers can deliver, but Facebook can't. Time to ditch Facebook?

[Seth Bannon @sethbannon]

Slowly & then all at once.

Companies pausing Facebook advertisements until FB stops spreading posts that divide, disinform, promote hate, glorify violence:

★ Unilever
★ Coca-cola
★ Pepsi
★ Starbucks
★ Levi Strauss
★ Unilever
★ Diago
★ Patagonia

https://t.co/wnc6JL9pQz