Will Beeching

Co-Founder & Creative Director at Together

[Will Beeching @willbeeching]

@Chi_Chinonyerem As someone who hires designers: that's the wrong question. ChatGPT gives you a hundred options. We hire people who know which one is right.

[Will Beeching @willbeeching]

@contraben @contralabs Seeing this from the agency side. Clients care less about how many options we make and more about which one we tell them to pick.

[Will Beeching @willbeeching]

@trq212 Creative directors have been writing prompts for years. We just called them briefs.

[Will Beeching @willbeeching]

@shadcn Same with brand systems. AI makes the making faster. Deciding what the system should be is still the slow, expensive bit.

[Will Beeching @willbeeching]

@shadcn Only if the prompter has spent years doing it by hand. Otherwise you just get very confident average.

[Will Beeching @willbeeching]

@michaelvillar 🔥

[Will Beeching @willbeeching]

@steveschoger The interesting shift is that taste is becoming the bottleneck, not execution. The tools are getting frighteningly good

[Will Beeching @willbeeching]

@ryanflorence Linear set a bar that's genuinely uncomfortable to be measured against. Good problem to have.

[Will Beeching @willbeeching]

@bbssppllvv @referodesign 🔥

[Will Beeching @willbeeching]

@skooookum Building software requires taste. Taste can't be prompted.

[Will Beeching @willbeeching]

@garrytan The gap between people who've actually leaned in and those who haven't is already showing in output quality. It's only going to widen.

[Will Beeching @willbeeching]

@trq212 The design system context is what makes this a real workflow shift, not just a neat demo. That's the piece that was missing.

[Will Beeching @willbeeching]

@stephenhaney Always find it interesting when the magic turns out to be uncommonly well-organised divs

[Will Beeching @willbeeching]

@danshipper This is exactly how good creative direction works too. One person who breaks things to find what's true, one who makes it repeatable. The mistake is hiring two architects and wondering why nothing ships

[Will Beeching @willbeeching]

@dmiiiitrii The jump from 'people know it' to 'people feel it' is the whole job of brand. Looks like you got there

[Will Beeching @willbeeching]

@ZingadePiyush Motion as a utility class is the right abstraction

[Will Beeching @willbeeching]

@DannPetty The ones using AI to push the brief further are fine. The ones waiting for AI to catch up to their taste are better than fine.

[Will Beeching @willbeeching]

@trq212 The design-to-code handoff is still the most broken part of the creative workflow. If Claude Code closes that through Figma, it changes everything about how studios work.

[Will Beeching @willbeeching]

@Conrad_rd this is what Stage Manager should have been

[Will Beeching @willbeeching]

@flavioAd SVGs ❤️