Will Green

I breakdown how the fastest growing software companies got their users.

[Will Green @willgreenAI]

@chriscoolstuff procrastination in disguise

[Will Green @willgreenAI]

@Certified_Devvv i think everyone in this space has good ideas flowing through their head all the time... attracting customers in this noisy AI world is def harder!

[Will Green @willgreenAI]

@niqudrift the ones who cannot get it infront of users will lose

[Will Green @willgreenAI]

@TTrimoreau huge audience

[Will Green @willgreenAI]

@ItsRiyasat @danielkbuilds 100% - if you want any success in marketing, you can NOT outsource all of it to AI ahha

[Will Green @willgreenAI]

@pmitu for a lot of people, starting their marketing earlier and being consistent will help solve a lot of their distribution problems

[Will Green @willgreenAI]

@i_mika_el not sure yet - maybe Higgsfield? Do you think more people get value learning how companies acquire the first 10-100 users vs beyond that?

[Will Green @willgreenAI]

where lovables initial growth actually came from https://t.co/YVqsF9Men0

[Will Green @willgreenAI]

@xikhar thats amazing!

[Will Green @willgreenAI]

@MaxHirsch13 just depends what type of marketing. if we get to a stage where agents are marketing to agents then yeah we're fully replaceable. But I agree, if you want to grow and be the best you need good taste and human direction 100%

[Will Green @willgreenAI]

@kritikakodes just remember there are way more consumers then creators. when you take that perspective, there is an infinite amount of solutions you can create for said creator.

[Will Green @willgreenAI]

@PavelFlit @i_mika_el Spot on. In this instance I wouldn't really say there was a "pain". You can argue that non technical founders unable to create software is a pain - sure - but what lovable did so well, was reducing the time required to quickly build an idea in real time with natural language!

[Will Green @willgreenAI]

@i_mika_el For sure, with an abundance of software creation there are so many founders trying to figure out how to acquire their first few users and really pick up momentum. That is what I'm trying to help with by breaking down these big company growth stories!

[Will Green @willgreenAI]

@j3rah_ hahaha - people think they just magically grew at an insane rate. But there was a backstory that people don't know about (gptengineer). However, the people at Lovable did an exceptional job at amplifying word of mouth and not just riding the wave of growth.

[Will Green @willgreenAI]

Both. The first ad I can find ran on Reddit in Aug 2024, and a Google Ads tag went live in Dec 2024, two weeks after launch - but the spend, and how much it mattered, can't be foud (well at least to my knowledge), because ad libraries only keep ads for about a year. What is clear: the big paid stuff (billboards etc.) came much later, once it was already huge. This article focused on the time period before their massive launch - which in fact was heavily organic from what we know,

[Will Green @willgreenAI]

@PedroGuiti if you're talking about saas, the best way is word of mouth. If you really are trying to succeed in this industry, you want to try build an audience by asserting yourself as the founder and documenting your journey.

[Will Green @willgreenAI]

@buildwtim beat them in marketing 100%

[Will Green @willgreenAI]

@antonships yes for sure - YT video and newsletter format. Not sure what people prefer, but got a solution for both learning styles.

[Will Green @willgreenAI]

@betweenprompts I spend lots of time breaking down how the fastest growing AI startups actually acquired their users - all the way from the start. Sharing my learnings along the way so people can adopt techniques and tailor their strategy for their own good.

[Will Green @willgreenAI]

@sf5ww Continue what you're doing now, documenting your journey is really important. Just remember to try integrate distribution into your product, try make the design unique and beautiful in some ways.