Will Green

I breakdown how the fastest growing software companies got their users.

[Will Green @willgreenAI]

Both. The first ad I can find ran on Reddit in Aug 2024, and a Google Ads tag went live in Dec 2024, two weeks after launch - but the spend, and how much it mattered, can't be foud (well at least to my knowledge), because ad libraries only keep ads for about a year. What is clear: the big paid stuff (billboards etc.) came much later, once it was already huge. This article focused on the time period before their massive launch - which in fact was heavily organic from what we know,

[Will Green @willgreenAI]

where lovables initial growth actually came from https://t.co/YVqsF9Men0

[Will Green @willgreenAI]

@PedroGuiti if you're talking about saas, the best way is word of mouth. If you really are trying to succeed in this industry, you want to try build an audience by asserting yourself as the founder and documenting your journey.

[Will Green @willgreenAI]

@buildwtim beat them in marketing 100%

[Will Green @willgreenAI]

@antonships yes for sure - YT video and newsletter format. Not sure what people prefer, but got a solution for both learning styles.

[Will Green @willgreenAI]

@betweenprompts I spend lots of time breaking down how the fastest growing AI startups actually acquired their users - all the way from the start. Sharing my learnings along the way so people can adopt techniques and tailor their strategy for their own good.

[Will Green @willgreenAI]

@sf5ww Continue what you're doing now, documenting your journey is really important. Just remember to try integrate distribution into your product, try make the design unique and beautiful in some ways.

[Will Green @willgreenAI]

@manojppcexpt @aimbelo agreed - document your journey!

[Will Green @willgreenAI]

@aimbelo Nowadays, with so many new saas companies, you need to focus on distribution. You can't simply rely on product, like the founders we all look up to 20-40 years ago did.

[Will Green @willgreenAI]

@Viraj_Jadhav19 personal brand, integrating distribution into your product, word of mouth, unique and appealing design. Some of the best ways to attract initial growth.

[Will Green @willgreenAI]

@nocodeworks distribution is just so important now - especially as more people get access to creating whatever software they want.

[Will Green @willgreenAI]

@yevloop @pranvtwt You'd rather study the companies that failed over the successful ones?

[Will Green @willgreenAI]

@XypheRsp @pranvtwt A lot of the big companies we see today had an audience before hand that they where able to leverage to get their first users - word of mouth.

[Will Green @willgreenAI]

Lovable didn't manufacture omnipresence one channel at a time.

It built a product that continually gave the whole internet something new to distribute.

YT vid coming soon

[Will Green @willgreenAI]

So the lesson isn't "be everywhere."

Being everywhere is a cost.

Lovable could be everywhere because the same proof travelled everywhere - someone built something, they shipped something and both were worth showing.