Will Hanschell ✏️

Cofounder @PencilAI

[Will Hanschell ✏️ @willhanschell]

@LinkedIn @LinkedInHelp I've been locked out of my account for several weeks now - you seem to have no support available publicly except Twitter and my DM from last week hasn't been acknowledged yet. Could someone get back to me?

[Daniel ⛰️ @thedanielokon]

Brand is spending 2.2M on ad spend per month.

How much creative does it take at that scale?

170 new creatives a week.

That's 680 new creatives a month. Creative is key for scale.

[Will Hanschell ✏️ @willhanschell]

@TaylorHoliday We made a sheet to try to estimate this didn't we @ImChaseMohseni https://t.co/UkclOSpFr6

[Brian Chesky @bchesky]

Starting today, my home is now on Airbnb (yes, this is my actual home and I’ll be there when guests are here)

https://t.co/6XXFA7GNZ6

[Chase Mohseni @ImChaseMohseni]

New episode alert 🚨 ft. Jesse Pujji @jspujji

He goes off! We talk about:

- his experiences as a young entrepreneur
- what he's learned through coaching
- how prioritization is the key to impact
- how to find your zone of genius.

This is epic! 👇

https://t.co/HmgaUQ4RP0

[Chase Mohseni @ImChaseMohseni]

Ad breakdown #12

Been a while, but thought BFCM was the perfect time.

Let's break this down 🚀

Peep the ad with sound on Foreplay👇

https://t.co/emo5pAofw5

[Chase Mohseni @ImChaseMohseni]

1. Where should I turn if I want to learn about paid media?!?

A friend who has been out of the game a bit just asked me this.

I put together a list of resources for him that I thought was very handy so I wanted to share.

[John Coyle @johnjhcoyle]

I asked my team to give me a "formula" to answer the question.

"How much creative should you test?" across the board (inclusive of any brand/ad account)

Answering was harder than most thought.

How would you answer?

[zack @wenquai]

DALL-E can bring fantasy novels to life 💭

Each paragraph can be used to generate a unique set of vivid imagery on the fly

#dalle

[Will Hanschell ✏️ @willhanschell]

@jackclarkSF We've been trying to art direct #dalle2 to see if we can generate photography for brands that "looks right for the brand"... it's promising https://t.co/2zk4f1hiGG

[Will Hanschell ✏️ @willhanschell]

Daily #dalle from the team at
@trypencil showing AI-generated #ecommerce photography examples for some of the brands we love @omsom

[Will Hanschell ✏️ @willhanschell]

@riz_dtc @trypencil Thanks so much for giving it a go @riz_dtc 💪 Let us know how the tests look

[Will Hanschell ✏️ @willhanschell]

@crmohseni Depends whether the Mandalorian is going to appear half way through

[Bobby Callaghan @bobbycallaghan_]

Obviously we have social media algorithms that we leverage to show our product to likely buyers..

What I’m taking about specifically are things like @copy_ai and @trypencil

Ai that are innovating on the creative side of marketing

Human input -> Ai Output

👇

[Will Hanschell ✏️ @willhanschell]

@TaylorLagace @crmohseni cost caps!

[Will Hanschell ✏️ @willhanschell]

@mrsharma @crmohseni @trypencil Daily #dalle special request for @mrsharma https://t.co/XGQj42zPqv given this product is all about sticking with your routine wherever you are, we tried some AI shoots "on location"

[Will Hanschell ✏️ @willhanschell]

Daily #dalle from the team at @trypencil showing AI-generated #ecommerce photography examples for some of the brands we love @snifnyc

[Will Hanschell ✏️ @willhanschell]

@JasonJh1319 Your tweet was the first data point I've seen on this for TikTok. Think because there are so few adtech vendors on TikTok (because TikTok's paid infrastructure is still so early stage itself) there isn't much aggregated info

[Will Hanschell ✏️ @willhanschell]

The man @FelixRossknecht!

[Pencil @trypencil]

Episode 2 of Add Creative is here. Featuring the amazing @FelixRossknecht and he gives us a lot to think about, for example 👇

https://t.co/TMj2uFn9Vs