Will Meier

VP of Marketing @themusicbed + @filmsupply | Tweets about marketing, filmmaking, observations, and being a #girldad | Sic ‘Em Bears

[Will Meier @williameier]

This stat is absolutely insane to me. Cannot believe we have paid out over $100MM to our artists. This community is incredible.

[Musicbed @themusicbed]

2021 not only marked our 10 year anniversary, but also a huge milestone: we’ve paid out more than $100M to our artists! 🎉

[Will Meier @williameier]

@StephenZane @tacobell I have been thinking about this all day. Seen 2-3 all with different punk or punk/pop songs

[Will Meier @williameier]

@_joshw Man I have always LOVED the Touareg

[Will Meier @williameier]

I cannot RT this emphatically enough

[David Herrmann @herrmanndigital]

What American's want in their car dashboards vs what they keep giving us.

[Will Meier @williameier]

@_joshw Yeah I very much agree. That’s why I love Claire’s Subaru Ascent. We have the screen with CarPlay but all A/C and a couple other things are buttons. Hybrid is the answer

[Will Meier @williameier]

@ignatiusbradley Yeah I realized that after posting lol. Absolutely agree with you

[grace spelman @GraceSpelman]

well it’s thanksgiving which means it’s time to post one of my favorite photos from Elliott Erwitt

[Will Meier @williameier]

It’s a recycled idea, but it might still be interesting if the name was better aligned with the product / customer.

[Ali Qureshi @alixqureshi]

Came across this ad by @eksterwallets today.

What do you think?

[Will Meier @williameier]

@murphydrew Ohh, love these. Especially that first one 💯

[Will Meier @williameier]

I feel like this is so close from being great.

“Get a gift for your son instead”
“Get him a gift 18 years in advance”
“It takes about 15 years to break in your son’s gift”
“Your gift isn’t even really for you”

I don’t know, just riffing. I’m not a copywriter but it’s so close.

[Huckberry @Huckberry]

The “gets better with age” gift they’ll be proud to pass downThe “gets better with age” gift they’ll be proud to pass downThe “gets better with age” gift they’ll be proud to pass downThe “gets better with age” gift they’ll be proud to pass downThe “gets better with age” gift they’ll be proud to pass downThe “gets better with age” gift they’ll be proud to pass down.

[Will Meier @williameier]

@StephenZane @ignatiusbradley Not at all. This is also the friend I mentioned the other week who recently got one. Love that this interaction just happened lol

[Will Meier @williameier]

The issue (for the most part) isn’t agencies not fighting for great creative/work, it’s clients playing it safe and not trusting their agency.

Generally speaking clients want a safe bet and are risk averse. Generally speaking agencies want bold clients & can only push so hard.

[Will Meier @williameier]

I’m not a big fan of line extensions, but this could potentially work with the right cheeky copy under the logo.

Potato Chip Bag
“SPUDZ. We are potato chips”

Popcorn Bag
SPUDZ. Not made from potatoes but just as yummy”

[Will Meier @williameier]

Ran across this wild packaging recently.

At first you think “SPUDZ, must be potato chips”. But you can’t see into the bag so it’s a guess.

Then you think “SPUDZ, it’s also popcorn? Or are you potatoes that look like popcorn??” At least we can see into the bag.

Oof 2/10

[Will Meier @williameier]

@T_REX1991 Dang. That’s a bummer

[Will Meier @williameier]

@T_REX1991 I’ll take the cup on the far right with the bear

[Will Meier @williameier]

@T_REX1991 I’ll take the 1980s glass

[Will Meier @williameier]

Random brand thought:

Polestar is a terrible name for a car brand. Two seemingly random words that don’t have a connection to vehicles.

It’s also a mouthful and not immediately apparent what it could even possibly mean.

Logo is good, but the name is 3/10.

[Will Meier @williameier]

@kssportsguy I could copy/paste this for Baylor. Unfortunately here for the solidarity in misery lol