Will Sohn

i like tech, movies, and helping people make money online
growth @sideshift_app
ugc questions

[Will Sohn @willsohn]

@CliffNotez_ Sixers 2019 white jerseys

[Will Sohn @willsohn]

Nike is fumbling the easiest $400M ever

[Evan Sidery @esidery]

The Sixers will not be wearing their iconic black uniforms from the Allen Iverson era next season.

Even though Philadelphia will be the NBA’s top featured team after acquiring LeBron James and Jaylen Brown, they are not running back the throwback kits.

[Nick Lawton @nicholasnlawton]

We Ranked the HOTTEST Startups: 🔥

( whose list was better?? )

[Will Sohn @willsohn]

New lineup

[Will Sohn @willsohn]

Unreal product.

[Grok Bot @bot]

Introducing Grok Bot, now in early beta.

Bots are AI teammates that do real work for you. They sign in to your tools, use them just like you do, and come back with finished work.

[Will Sohn @willsohn]

@DarkOfTheMovie Lowkey most underrated mcu movie

[Will Sohn @willsohn]

@SpotifyEng @ClaudeDevs @GeminiApp @OpenAI @Spotify Wth

[Will Sohn @willsohn]

@dierre .

[Will Sohn @willsohn]

@horrorcomedies Both peak

[Will Sohn @willsohn]

If you are:

-Ambitious
-Competent
-Mission-driven (Helping others earn money)

Reach out to me or @dierre

[Dierre Johnson @dierre]

We’re on pace for $100M ARR in the next 12 months. So @sideshift_app is hiring.

Looking for:
- Growth
- GTM
- Influencer

If you know martech, adtech, creator, or influencer stuff (or you’re obsessed with winning and want in on a unicorn), hit me up. Fair warning: high output, high agency, and high productivity required.

SideShift already works with 1,500+ brands and 1M+ creators, and we powers the largest marketing campaigns in the world.

Team is 22 people & average age ~22 years old (@nicholasnlawton is inflating that number being 27).

Small enough that people actually see what you do every day.

📍 New York City (6 days/week in office)

Comment & DM me why you're a good fit

[T @toluu_ar]

All this just to die btw

[Xoyim cattle @b1ngb1ngw4hoo]

@BasilianThought We're reaching levels of creative bankruptcy previously thought impossible

[Marvel Mania @Sksj002]

-Be like Destin Daniel Cretton's

-Gets hired to direct a movie about a relatively unknown hero»

-Delivers a 92% Rotten Tomatoes score and over $430M at the worldwide box office during the pandemic»

-Gets hired to produce a series about another relatively unknown hero»

-Earns a 91% Rotten Tomatoes score, with its lead actor receiving an Emmy nomination»

-Gets chosen to direct the next Avengers movie

-After that project is canceled, Marvel immediately trusts him with Spider-Man, their biggest solo hero»

-Delivers a 90% Rotten Tomatoes score and a record-breaking opening weekend of nearly $1 billion worldwide»

-A director who keeps earning Marvel's trust by consistently delivering.

[Nick Lawton @nicholasnlawton]

Introducing your new AI agent that can do everything with everyone and at all times, 24/7, 365. It is revolutionary. Introducing the everything AI agent.

slop slop slop

someone rebuild club penguin

[yehu ✡︎ @comicyehu]

Imagine if this was made by a competent director💔💔

[Will Sohn @willsohn]

UGC creators won’t have to worry about being replaced by AI. People are already skeptical of any AI videos they come across, as soon as they realize they are watching an AI ad, distrust for all ads begins

This is a nightmare for any social media platform since their entire business model depends on advertisements. The reason Instagram doesn’t cost you $29.99/month to use is because you watch ads between scrolling reels or tapping through stories

Snapchat and YouTube recently officially cracked down on virtual creators/advertisements. Instagram and tiktok will follow soon

[Polymarket @Polymarket]

JUST IN: YouTube has reportedly deleted 130,000 channels in a sweeping crackdown on AI-generated “slop.”

[Will Sohn @willsohn]

10–15 years ago, it was embarrassing to call yourself a creator or a “youtuber”.

Now, it’s most people’s dream job.

A new class of people who make their full-time income online is emerging. Being a creator will be as normalized as saying:

“What does your mom do?”

“Oh, yeah, she’s a creator.”

A completely socially acceptable answer.