Gyasi Spruill

✝︎ Growth Operator • No.1 Creator @sideshift_app
Building content engines that convert
800M+ views across creator-led campaigns

[Gyasi Spruill @Gyasispruill]

former student-athlete. marketing student + growth operator.

obsessed with viewer psychology, content performance, and turning attention into measurable brand ROI.

in year one, i directly led and scaled creator campaigns that generated 800M+ views while managing $600K+ in creator spend.

building across startups, AI, and the creator economy documenting as i learn along the way.

[Gyasi Spruill @Gyasispruill]

@_WydAria close mindedness, lack of critical thinking, fear of being wrong

[Gyasi Spruill @Gyasispruill]

@brandonbao U shouldn’t have to pay for each one as most good editors do it free —but I’ve offered to pay for it upon selection to be my editor as a courtesy

[Gyasi Spruill @Gyasispruill]

@ManilowOliver best way to travel gotta stay mobile

[Squilly @squilly]

When you get to a certain level people will always try to bring you down.

If you’ve ever worked with SideShift you know how great our team is to our customers and it will stay that way forever.

No fugazi here

[felix @felixplugs]

tried to investigate sideshift the same way I did content rewards. wasn't expecting this.

usually when I start pulling on these platforms something falls apart within ten minutes. fake numbers, hidden fees, a team page that doesn't exist.

sideshift actually checks out.

here's what I found digging through it:

-1,500+ brands sourcing creators through one dashboard, real names like Replit and Brex attached publicly
-700K+ creators already applying to briefs instead of brands cold DMing and getting ghosted
-5B+ views across campaigns in the last 90 days, and that number is verifiable through their reporting, not just a claim on the homepage
-100M+ paid out to creators, automated payouts instead of someone manually venmoing people
-every applicant gets screened and scheduled within 24 hours

the model is simple. brand posts a brief, creators apply, platform handles tracking and payment.

no smoke and mirrors, just a straightforward marketplace doing what agencies charge five figures for.

still poking around but so far this is the first one in a while that didn't make me want to write a takedown.

[Gyasi Spruill @Gyasispruill]

@jhueri Ppl don’t complain abt this enough🫩

[Gyasi Spruill @Gyasispruill]

@jas_d_barbie kombucha, flavored sparkling waters w/ low sugar or natural fruit sugars

[Gyasi Spruill @Gyasispruill]

I think you’re overestimating volume and underestimating execution.

One creator can literally pay for an entire campaign overnight. Is it rare? Sure. But it happens —often enough to be worth any risk as well🤷🏾‍♂️

I’ve personally run campaigns with 4–5 creators that blew up and converted because the content strategy, creator selection, and iteration were dialed in.

More creators ≠ better results. It simply gives you more shots on goal and more data, faster. If the person leading growth actually understands content, creator selection, and creative iteration, you can absolutely build a successful campaign with 4–5 creators.

I’ve done it multiple times. Even before having a strong understanding on content & UGC

If a $299 platform fee (for a platform that handles everything end to end) is the deciding factor, you’re probably just not at the stage where paid creator acquisition should be the priority.

[Gyasi Spruill @Gyasispruill]

@AndrewRoss00 @liao_lucas 😭😭😭

[Gyasi Spruill @Gyasispruill]

@guillemcraft just took a look—that acc is cooked my friend.

I’ve seen hundreds of these over the last month less than 1% have recovered the acc

it doesn’t have a huge following so would be best to just start over + start with recreating your highest performing content on the new acc

[Gyasi Spruill @Gyasispruill]

@LinoLeighton Gotta balance what needs to be public and what private strategically for sure

[Gyasi Spruill @Gyasispruill]

@boardyai depends on the job

[Gyasi Spruill @Gyasispruill]

@samsessler @MobileAppBro 100% lol if your program is structured this is practically nothing

[Gyasi Spruill @Gyasispruill]

@ChaseHolew

[Tyler @saucemete]

No anxiety cause God’s got me

[Gyasi Spruill @Gyasispruill]

@danclipping The nice thing abt photos w/ ai it’s extremely cheap compared to full photo-video workflows

[Gyasi Spruill @Gyasispruill]

Last day in NY😢

Any recommendations on last minute things to do before I go?

Or to make sure I do next time? 👀

[Gyasi Spruill @Gyasispruill]

Best part abt traveling to NY is you genuinely don’t need to know what you’re doing today

The plans just come to you

[Gyasi Spruill @Gyasispruill]

@brandonbao @jhueri Drink water bro 😭