Will Tooke

UNCW

[Rob Gucci @heatdaddy69420]

This is inspirational https://t.co/fSwA2sWR0H

[Will Tooke @willtooke8]

@LaurelAynne 2. Since AI has become a popular marketing resource, I think it's important for the AMA to set clear rules and regulations. Company's should be required to inform consumers about the data they collect and how it's being used. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@LaurelAynne 1. Artificial intelligence is a very powerful tool that can improve consumer experience, but it’s only as good as the person that develops/uses it. AI has the potential to be very destructive if marketers take advantage of the private information it collects. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@AlexKrallman 2. Music streaming platforms like @AppleMusic, @Spotify, and @SoundCloud could use clubhouse to build networks of consumers with similar taste in music. Musicians could use it to engage with fans, promote new albums, etc. as well. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@AlexKrallman 1. I think certain brands would benefit from investing in Clubhouse. It could help niche brands and growing businesses increase consumer engagement, but I don't think it would help well-established brands as much. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@oliviaakowalcz1 @AlexKrallman I agree. It seems unlikely for Clubhouse to become as popular as Instagram, Twitter, etc., because it's strictly audio. It's a good tool for niche brands to connect with consumers, but I don't think the app is unique enough for every business to invest in it. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@LaurelAynne 2. Microban24 appropriately prioritized informational content. They use a variety of stats and graphics in their advertisement to educate the viewer about their disinfectant spray and how it kills bacteria for 24-hours. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@LaurelAynne 1. Toyota’s “Big Game” ad was about Jessica Long, a Paralympic swimmer who was adopted from Siberia. The commercial appropriately prioritized emotional content by sending an inspirational message about adoption and disabilities. #ICMKTG #uncwmktg

[Will Tooke @willtooke8]

@EmmaDebord @LaurelAynne Jeep’s commercial is a great example of an advertisement that prioritized emotional content. The “meet in the middle” message encourages viewers to try and find some common ground and become less divided. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@emmanuel_lu7 @CopywriterBob @Nike Nike is a great example of brand authenticity. Most of the Nike ads that I've seen recently promote inclusivity, gender equality, and/or racial equality. Their brand authenticity has definitely improved over the past decade. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@CopywriterBob 2. Chipotle’s brand authenticity was damaged by the E Coli outbreak in 2015. The company made changes to food safety policies and launched ad-campaigns promoting fresh ingredients in attempt to recover, but it took several years to successfully do so. #ICMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@CopywriterBob 1. AAA is a roadside assistance company that exemplifies brand authenticity. Their nonprofit status, timely service, and affordable membership fees allow for consumers to perceive AAA as a trustworthy brand. #ICMMKTG #UNCWMKTG

[Will Tooke @willtooke8]

@hjphillips97 Haha!

[Will Tooke @willtooke8]

@hjphillips97 Haha!

[Will Tooke @willtooke8]

@hjphillips97 Haha!

[Will Tooke @willtooke8]

@hjphillips97 *hear

[UNCW Hockey @UNCWHockey]

ICYMI: Here at Dubhockey there is no “off-season.”

Relax? No thanks. Too busy changing the culture. As you can see, the beta-blockers are really upping our explosive potential. T-minus 6 months until next hockey season. Countdown starts a week ago.
#WhatsYourExcuse

[Spittin' Chiclets @spittinchiclets]

It happened. The first ever Michigan goal in the NHL 💦💦�

[Will Tooke @willtooke8]

@Meredith_Krege1

[UNCW Hockey @UNCWHockey]

Logan Stewart’s game-winning shootout goal