Andres Wittermann

expert on international communication, social media, digital marketing, father of 3, violinist, mountaineer, movie junkie

[Andres Wittermann @wittermann]

@McFaul @alexstubb How come that in such a small country they have this kind of president - and in the US they came up with DJT.

[Michael McFaul @McFaul]

How to lose the 21st century to China:

1. Unilaterally disarm regarding the soft power competition by ending economic aid and international media agencies.

2. Impose tariffs irrationally on everyone.

3. Invade Greenland, break up NATO, and isolate the US from the entire world.

4. Defund universities.

5. Discourage the best and brightest from immigrating to the US.

6. Withdraw from international organizations, handing over their control to the Chinese Communist Party.

7. Foment polarization between Americans.

8. Stop supporting democracy abroad; just talk about power.

9. Weaken American democratic institutions at home.

[Andres Wittermann @wittermann]

I met some Americans at last year‘s Oktoberfest. They asked me if I thought the US was moving towards fascism. Today, I think they are 99% there. Full immunity for all ICE agents? Killing unarmed women in cold blood? Uncontrolled government? That’s it.

[Rutger Bregman @rcbregman]

Many are laughing at how clownish this administration feels, but historians of fascism aren’t laughing, some are packing their bags.
Crackdowns on universities. Pressure on judges. Tactics straight out of Hungary and Poland, now showing up here.

[Paul Adams @Padday]

1 The quantity of AI generated articles has surpassed the quantity of human generated articles.

2 Quality degrades as AI learns from AI generated content.

This is why people and companies with excellent taste will stand out in the coming years.

All the best leaders I speak to are trying to hire people with taste.

But, what is taste?

Like an art critic, or fashion mogul, taste means you know what excellence looks like in your field. You have studied the craft and can see the differences in details.

You can distinguish between what is run of the mill and what is new, unique, interesting. You can translate that into original thought, in a form that is actionable.

Taste operates on a scale. On one end are people without taste, they can’t critique. On the other end are a tiny minority of people that are so attuned to it, they can define it. They are tastemakers.

How do you get it?

Taste comes from observation and introspection. Anyone can grow it and move up the scale.

You read, watch and study culture. You go deep in your area but go broad also. You are in tune with the zeitgeist.

You think about what you are seeing, consuming, and question whether you think it is good. You learn why things are considered good or bad.

For us building and marketing technology, it means you understand the internet. You live online. You live in feeds.

But you also study people, thoughtfully observe the world around you, watch and discuss movies, read magazines, listen to music and people, etc.

If you are a builder, or a marketer, this is a very valuable skill, and it will only become more valuable.

Invest in it, your future career will thank you!

[Andres Wittermann @wittermann]

4.45am - time for media training a client again. On my way to Frankfurt #teamlewis #tft #mediatraining

[German Embassy Washington @GermanyinUSA]

80 years ago today, theologian Dietrich Bonhoeffer was executed for resisting Nazi Germany. He denounced antisemitism and declared Nazism incompatible with Christianity. His legacy lives on in Germany’s commitment to remembrance and the fight against antisemitism.

[Andres Wittermann @wittermann]

If true, it all comes together. The Trump-Putin pact is here. #1939

[Jürgen Nauditt 🇩🇪🇺🇦 @jurgen_nauditt]

❗️Pentagon chief Pete Hegseth has ordered US Cyber ​​Command to halt all activity against russia, including offensive cyber operations, — Record

[Andres Wittermann @wittermann]

When will Americans take it to the streets to protest against this coup d‘Etat against all Western values? Or is it what the majority wants?

[Reuters @Reuters]

Ukrainian President Volodymyr Zelenskiy's meeting with US President Donald Trump ended in disaster, after the two leaders traded verbal blows before the world's media at the White House over the war with Russia https://t.co/iLzFW0ARoA

[Reuters @Reuters]

Ukrainian President Volodymyr Zelenskiy's meeting with US President Donald Trump ended in disaster, after the two leaders traded verbal blows before the world's media at the White House over the war with Russia https://t.co/iLzFW0ARoA

[Andres Wittermann @wittermann]

This is unbelievable. The US has left the Western world - and is now on the same side as Belarus, Russia, Nicaragua,…. Even China stayed neutral on this one.

[Carl Bildt @carlbildt]

Look at the 16 other countries that joined 🇷🇺🇺🇸 and voted against the 🇪🇺🇺🇦🇬🇧 resolution condemning the 🇷🇺 aggression! What a list! Is that the way the world now looks?

[Andres Wittermann @wittermann]

In a few words JD Vance has done more damage to Transatlantic relations than anyone before. The people around me are all shocked. He attacked Europe of exactly the things happening in the US (see closing agencies, banning journalists, banning books,…) every day now.

[CALL TO ACTIVISM @CalltoActivism]

Wow! German Defense Minister Boris Pistorius SLAMS JD Vance's speech as undemocratic and calls it "not acceptable."

“Here in Germany, we fight for your right to disagree against us.”

He’s 100% right!

[Andres Wittermann @wittermann]

Stimme voll zu: das ist mal eine klare, starke Rede. Er weist auch darauf hin, WO Medien von PKs ausgeschlossen werden, die das Wording einer Regierung nicht teilen. (AP in Washington DC). Unfassbar, absolut unfassbar, was Vance gesagt hat. Pistorius for chancellor!

[DJ P.R. 🙄 @djpr]

Saustarke Reaktion von Pistorius auf den Schwachsinn, den Vance heute rausgehauen hat. Beruhigend, dass sich nicht alle unterwerfen – anders als Söder heute.

[BBC Breaking News @BBCBreaking]

At least one person reported killed after car drives into crowd at Christmas market in Magdeburg, Germany

https://t.co/YyWtuQ4sxa

[Andres Wittermann @wittermann]

Don’t ever fly #airfrance - all of a sudden they make you check in hand luggage. I’ve been doing this trip so many times before. Seems they are trying to make your life more difficult. Glad there are alternatives who are much friendlier.

[Andres Wittermann @wittermann]

Yesterday, I had the pleasure to collect the Large Agency Of the Year Award at the #eea2024 in Berlin. What an achievement for everyone at @teamlewisglobal and huge thanks to all our clients for their trust and support.

[Andres Wittermann @wittermann]

Live from Berlin‘s #eea2024

[Andres Wittermann @wittermann]

The new TEAM LEWIS Global HQ is opening next door at 50 Electric Blvd. couldn’t think of a better place to start a new era #teamlewis #move #hq

[Mashable @mashable]

Rescued from decay, Battersea Power Station opens to the public

[Andres Wittermann @wittermann]

Ich hatte hier ein sehr nettes Gespräch vor allem über Agenturentwicklung und New Work. Hört gerne mal rein!

[newsaktuell @newsaktuell]

🎙️ In der neuesten Folge des #naPodcast sprechen wir mit @wittermann von @teamlewisglobal über #NewWork, globale Zusammenarbeit und innovative Arbeitskonzepte. 🎧 Jetzt reinhören und wertvolle #Tipps 💡 für die Zukunft der Arbeitswelt bekommen: https://t.co/osVBpgnQzY

[Andres Wittermann @wittermann]

@drewb Those were the days!! 😊

[Steinhoefel @Steinhoefel]

"Hier ist der Unterschied zwischen Hamas und den Nazis. Hamas mordete mit Vergnügen. Sie waren zutiefst stolz. Sie sehen wie die Täter den Kopf eines jungen israelischen Mannes mit einer Schaufel abschlagen und dann ihre Eltern in Gaza anrufen und ihnen sagen: 'Vater, Vater, ich habe 10 Juden mit meinen eigenen Händen getötet. Hol Mutter ans Telefon, ich möchte ihr sagen, was für eine großartige Arbeit ihr Sohn geleistet hat.' Die Nazis waren auch völkermordende Antisemiten, aber sie versuchten, ihre Verbrechen zu vertuschen. Hamas ist sogar stolz darauf."