WKW Engage

WKW Engage is a student-led association for WKWSCI students to connect our cohort with industry practitioners and serves as a platform for sharing insights.

[WKW Engage @wkwengage]

The closing address is given by Faculty Advisor Ms. Wong Pei Wen @Pei_NTU. See you at the industrial mixer! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Thank you Matthew Drury @digitalangmoh on how to bring storytelling to mobile. Here are the key takeaways! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Content that is 70% Immediate; 20% Interactive; 10% Immersive #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

For a complete and immersive experience, brands are mobile optimising their content, like including gifs! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

From content that's text based a couple of years ago, has evolved to pictures, videos and even going live #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Messenging changes the expectations when it comes to response time #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Here's how many people are using @facebook and @instagram in Singapore. #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Finally, we have Matthew Drury (@digitalangmoh) from @facebook to speak on 'Traditional Storytelling Meets Mobile' #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Thank you Ershad Ahamed for an insightful presentation on how we can marry Offline and Online to launch a product! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

For phase #3, it's about knowing what the customer actually seeks and what's going to make the customer loyal #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Phase 2 involves the actual execution. Check it out! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

So how does @GrabSG combine offline and online? Here's the first phase! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Impactful product launches have 3 stages: The spark, Mass awareness & trial, Scale with velocity & efficiency #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

What makes or breaks product launches is knowing the barrier between awareness and the actual purchase. #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Our second last speaker for today, Ershad Ahamed, Head of Marketing @GrabSG, will discuss online vs offline #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

On a side note, now's the best time to be a blogger. It pays! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Make sure your influencers are credible, authentic, fit your brand, have a following and can tell your story #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

To recap, here are some important lessons on how to engage your audience! #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

See how @Visa used influencers to help amplify their corporate message: https://t.co/jyBspAJreH #WKWEngage2017 #WeeAre25

[WKW Engage @wkwengage]

Head over to https://t.co/B3XymBzYGL to see @Visa's own corporate blog #WKWEngage2017 #WeeAre25