Becky Smith

Creative #Copywriter. First hired by the guy who wrote #UmBongo, been writing & creating engaging comms since. Was once on #Wacaday.

[Becky Smith @WordsmithUK]

I’ve been adding some tone to town. I was fed up of seeing so many b&w A4 printouts in shop windows with their lack lustre ‘we’re closed’ messages. So I did something about it, and one week on they’re still up. Let’s get more creative esp with our indies 🖤 @LeamingtonGuide

[Cian McCarthy @arealmofwonder]

Rest in peace, Patricia Routledge 🙏🏻

In memory of her, I encourage everyone to read these words of hers from February last year.

Whether young or old, you're bound to get something out of it.

*****

"I’ll be turning 95 this coming Monday. In my younger years, I was often filled with worry — worry that I wasn’t quite good enough, that no one would cast me again, that I wouldn’t live up to my mother’s hopes. But these days begin in peace, and end in gratitude.

My life didn’t quite take shape until my forties. I had worked steadily — on provincial stages, in radio plays, in West End productions — but I often felt adrift, as though I was searching for a home within myself that I hadn’t quite found.

At 50, I accepted a television role that many would later associate me with — Hyacinth Bucket, of Keeping Up Appearances. I thought it would be a small part in a little series. I never imagined that it would take me into people’s living rooms and hearts around the world. And truthfully, that role taught me to accept my own quirks. It healed something in me.

At 60, I began learning Italian — not for work, but so I could sing opera in its native language. I also learned how to live alone without feeling lonely. I read poetry aloud each evening, not to perfect my diction, but to quiet my soul.

At 70, I returned to the Shakespearean stage — something I once believed I had aged out of. But this time, I had nothing to prove. I stood on those boards with stillness, and audiences felt that. I was no longer performing. I was simply being.

At 80, I took up watercolour painting. I painted flowers from my garden, old hats from my youth, and faces I remembered from the London Underground. Each painting was a quiet memory made visible.

Now, at 95, I write letters by hand. I’m learning to bake rye bread. I still breathe deeply every morning. I still adore laughter — though I no longer try to make anyone laugh. I love the quiet more than ever.

I’m writing this to tell you something simple:

Growing older is not the closing act. It can be the most exquisite chapter — if you let yourself bloom again.

Let these years ahead be your TREASURE YEARS.

You don’t need to be famous. You don’t need to be flawless.

You only need to show up — fully — for the life that is still yours.

With love and gentleness,

Patricia Routledge

*****

Once more, rest in peace. 🤍

[Becky Smith @WordsmithUK]

@creature_dan Sending condolences x Growing up and loving people really sucks at times.

[Becky Smith @WordsmithUK]

@StuuuCopywriter I love this so much. 🙌🙌😂

[Historic Vids @historyinmemes]

The original Michelin Man from 1894.
He was is white because rubber tires are naturally white. It was not until 1912 that carbon chemicals were mixed into the white tires, which turned them black. The change was structural, not aesthetic. By adding carbon, tires became more durable.

Michelin also began reviewing restaurants so that more people would travel further distances in their cars to eat at these restaurants. This, in turn, would wear down their tires faster and force them to buy more.

The star system that Michelin uses goes up to three and is broken down by whether or not it's worth driving to the restaurant:

One star: "A very good restaurant in its category" (Une très bonne table dans sa catégorie)

Two stars: "Excellent cooking, worth a detour" (Table excellente, mérite un détour)

Three stars: "Exceptional cuisine, worth a special journey" (Une des meilleures tables, vaut le voyage).

[Becky Smith @WordsmithUK]

Gets the 👍 from me.

#copywriting #tov #toneofvoice #branding

[Becky Smith @WordsmithUK]

But it is worth an apostrophe ;)

[dave trott @davetrott]

This is how you can beat talented people:

[Becky Smith @WordsmithUK]

😂😂 🐛

[Aldi Stores UK @AldiUK]

OH HOW THE TABLES HAVE TURNED

[Becky Smith @WordsmithUK]

@PlanBstudio Through The Line.

TaTa For Now x

[Becky Smith @WordsmithUK]

ATL vs TTL vs BTL

Why has NOTHING changed????

<screams into pillow>

[Dave Harland @wordmancopy]

If copywriting did a music festival.

[Becky Smith @WordsmithUK]

@scottygb 😂

[Nathalie Vincent @awlilnatty]

Does all this brilliant copy-lead work finally mean I don’t need to see any more think pieces on how it’s dead?

[Becky Smith @WordsmithUK]

@Dee_WkdCreative Imposter syndrome never more prevalent than a freelancer/contractor who refers to themselves as a consultant. Which title could be deemed as partly true, but mainly a big fat spin to sound more successful.

[Nathalie Vincent @awlilnatty]

Really love the tone on these. Enjoying how brands seem to be embracing their lighter side this year.

[Becky Smith @WordsmithUK]

@TheUnmumsyMum There’s a pizza place near me that GIVES you the scissors to cut your pizza. Total game changer. And you get to sit in a converted heated beach hut to eat it too - a million miles away from the sea. Immense

[Becky Smith @WordsmithUK]

Another rewrite for poor Roald Dahl needed. Give the guy a break.

[Becky Smith @WordsmithUK]

An unfortunate line break on Sainsbury’s website. #worldbookday

[Becky Smith @WordsmithUK]

@chrisjburgess 😂😂👏

[Becky Smith @WordsmithUK]

An unfortunate line break on Sainsbury’s website. #worldbookday

[Ricky Gervais @rickygervais]

This is me pondering whether they'll change any of the words I've used in my work after I'm dead, to spare those who are fragile and easily offended. Words like 'fat' and 'ugly'. And 'cunt' and 'fuck'. And 'fat, ugly, greedy, pathetic little stupid fucking cunt'. Stuff like that.