Les

I write about the intersection of wellness and marketing.

[Les @writerlest]

This is...exactly what I think is going to happen 🫠

[Max Tani @maxwelltani]

possible worst case scenario: threads becomes popular but not quite enough to make twitter irrelevant so you have to spend more time checking both to keep up

[Brooklyn White-Grier @brooklynrwhite]

This is a required re-watch before the Barbie movie comes out.

[Les @writerlest]

@ThatChristinaG As someone who has both, I get it.

[Les @writerlest]

@ThatChristinaG AGREED

[The Hustle @TheHustle]

Sorry for the delayed response, I saw your email immediately but left it unread so I wouldn't have to add it to my to-do list

[The Hustle @TheHustle]

"do one thing every day that scares you"

[The Female Quotient @femalequotient]

"The future of advertising is creator-led because that is what is resonating. People are looking for subject matter expertise from their peers." @stacymartinet @Adobe

#EqualityLounge #CannesLions2023

[Les @writerlest]

How the Writers Strike Could Impact Marketing and Advertising: https://t.co/sXgY64KTrc

[Les @writerlest]

@cgritmon @ashjeanmason Agreed!

[Les @writerlest]

@KimekoM Balanced Black Girl 🙌🏾

[Les @writerlest]

With a billion-dollar empire under her belt, @rihanna is no stranger to good marketing.

In today's issue of @HubSpot Marketing News, I'm covering how Rihanna is using her portfolio of successful businesses to generate buzz for her return to music. https://t.co/vH8XBTDs1s

[Les @writerlest]

Definitely agree with a lot of this, and used similar tactics for @balancedblkgirl

[Jay Clouse @jayclouse]

My podcast has 1.5 million downloads. It's won awards and is even part of the @HubSpot Podcast Network.

...but that podcast has also been the hardest platform for me to grow.

If I had to start over, here's what I'd do: 🧵

[Christina Garnett @ThatChristinaG]

When the brand knows what everyone is saying about them and leans into the conversation. 🤌

[Kimeko M. @KimekoM]

There's no amount of marketing that can make up for a subpar product.

[Les @writerlest]

@ashleyrcummings I've used it for keyword research and to drive traffic to my blog/podcast

[Daniel Murray @Dmurr68]

7 habits of highly effective marketers:

1. They set clear goals
2. They understand their audience
3. They focus on creating value
4.They constantly test and measure
5. They adapt to change
6. They build relationships
7. They never stop learning

What would you add?

[Les @writerlest]

Last week, the influencer trip to Dubai hosted by @tartecosmetics had my TikTok For You page in absolute shambles.

So naturally, I wrote about it in my latest piece for @HubSpot Marketing News.
https://t.co/9HoRt60V1F

[Les @writerlest]

We're a few weeks out from the Super Bowl and brands have started rolling out their advertising campaigns.

In today's issue of @HubSpot Marketing News, I'm taking a look at how social posts are eclipsing the reach of ad spots during the big game.
https://t.co/oiRv3JCbxe

[Dev Machette @DevMachette_]

Tiktok is prioritizing carousels of still content right now and Instagram is prioritizing videos. I love social media 🤡