WORKHORSE

Meaningful & Refined Design Since 2014. Strategic storytelling, precise aesthetics, robust systems. Washington, DC + Charleston, SC

[WORKHORSE @wrkhrsco]

We are helping brands create AI-native brand frameworks for growth, powered by Workhorse’s strategic storytelling, precise aesthetics, and robust systems. Our mission is to connect marketing, business, and product directly to generative power of your brand.

[Abraham Garcia - Workhorse @thehonestape]

@wrkhrsco is hosting the very first @openclaw meetup in DC tomorrow at the @wrkhrsco studio.
https://t.co/424ZyvSths

[Abraham Garcia - Workhorse @thehonestape]

https://t.co/MNj1rhCByM

[Abraham Garcia - Workhorse @thehonestape]

I’m rebuilding @wrkhrsco to sell. I’m going all in on creating a full brand operating system that begins with world class IA and UX and focuses on all new brand delivery systems that take advantage of AI. Sentient brands, agents, living brand books, custom apps, + more

[WORKHORSE @wrkhrsco]

@davidhoang We’ve experimented with custom brand MCPs to help distributed teams keep content on-brand and uniform. Simple structured data, provided to LLMs as “single source” information can go very far. At the very least, all brands could benefit from a simple API.

[WORKHORSE @wrkhrsco]

https://t.co/vZDt0HemVY

[Abraham Garcia - Workhorse @thehonestape]

gathering historical data and assets from the @wrkhrsco archives. this was in a few winning proposals. gonna bring the swagger back.

[WORKHORSE @wrkhrsco]

Hard at work for bold brands that want to do things differently since 2014. Let’s get to work.

[WORKHORSE @wrkhrsco]

Sounds about right.
https://t.co/9PsEkrG0Ws

[Abraham Garcia - Workhorse @thehonestape]

I'll be in DC for a week starting this Thursday. I'm knee-deep in an event design project until next Tuesday, but I'll be jamming and working out of the DC office. If you're a DC or Baltimore-based designer and want to come check out the studio, holler.

[Abraham Garcia - Workhorse @thehonestape]

@wrkhrsco Check out this simple, flexible social media system I built in Sketch the National Women's History Museum a while back.

[Abraham Garcia - Workhorse @thehonestape]

The boilerplate @wrkhrsco proposal doc from 2015.

[Dan Mall @danmall]

I’m about to launch details for a post-conference basketball game for @figma Config attendees… and my sponsor dropped out!

Do you, your company, or someone you know want to sponsor a fun event for designers at one of the most popular conferences around?

Here’s my pitch to you.

MY REQUEST

I’m asking for $5k to make a great experience for designers who want to connect with each other in an active way.

According to a 2017 study published in the Journal of the American Osteopathic Association, working out in a group lowers stress by 26%. Your brand could be responsible for making that possible for this group.

THE DETAILS

I’re renting a private gym in San Francisco for our group, after the second day of Config. There are about 50 people preliminarily signed up, and I imagine there will be more once I publish the official sign-up list. The money will be used for the facility rental, some equipment (basketballs, etc), some branded swag, and a videographer to make a nice leave-behind memory for everyone.

A SLAM DUNK FOR YOU

If your brand’s target audience is designers and creative professionals and your CAC (customer acquisition cost) is higher than $100, I can’t think of a better way to get in front of an engaged group for a few hours that will be extremely grateful for making this experience possible. It’d be an all-but-guaranteed return on investment.

CALL ME MAYBE?

If you’re interested, drop me a DM and let’s chat! Thanks!

[Abraham Garcia - Workhorse @thehonestape]

This is from one of the first @wrkhrsco work sample doc we put together in April of 2014. What a time to be alive! 💪🏼🐴📐

[WORKHORSE @wrkhrsco]

@round Do it.

[modi! @supermodi]

new work for @Spotify @OurFrequency

we were tapped to conceptualize, creative direct, + curate an elevated gifting experience, celebrating + amplifying black-owned brands and creatives.

we built a custom, sustainable wood + acrylic cabinet, dubbed the "FREQUENCY SPEAKER".

[Abraham Garcia - Workhorse @thehonestape]

10 years into @wrkhrsco and Im proud of what we’ve built.

I’m trying to focus on robust, interconnected design systems that overlap domains, integrating and innovating in AI, and building the brands of the future. Holler at your boy.

[modi! @supermodi]

myspace era was crazy cuz you had a direct connection to artists

i chatted with kid cudi, lupe, wale, cole, and drake on there, amongst others, just as a 18-year-old fan

all of those convos led to something - beat placement, radio show interviews, or IRL friendships

[Meg Vázquez-Pastrana @Meaghatron]

I’m hiring 😌 thrilled to be opening up an ACD, Copy role on my team. Love words? Apply here: https://t.co/fV30lzcO7U

[Dan Mall @danmall]

There’s a narrow window for effective design system work.

It sits squarely in the center of a spectrum that’s too easy to slide towards one end or the other.

Here are the two ends:

[Stefania Druga @Stefania_druga]

I was just talking about this idea and opportunities in education with a friend today. One could finally create the Mathland world that Seymour Papert was imagining https://t.co/whXvkdiI0I