Troy McPherson

[Troy McPherson @wtroymcp]

@timjoyce46 @CopywriterBob #ICMKTG #UNCWMKTG This would be good way for many students to see other students that they can relate to. Although, I'm not sure how practical this would be. It'd be challenging to get students to open up since many people that use these services usually like to keep it private.

[Troy McPherson @wtroymcp]

@CopywriterBob #UNCWMTKG #ICMKTG There is clearly a negative word association that exists with "mental health services." Instead, I'd use different wording or phrasing to market as a replacement. Universities could survey students to see which terms/phrases holds a positive connotation.

[Troy McPherson @wtroymcp]

@timjoyce46 @Capitaldemarca #ICMKTG #UNCWMKTG This is a really good idea, but I can see brands easily messing this up. They would have to make sure they select a Hispanic celebrity that wasn't just made famous in the US, but also in Hispanic culture. It is important to be careful and aware of this.

[Troy McPherson @wtroymcp]

@Capitaldemarca #ICMKTG #UNCWMKTG Brands can use seasonal marketing strategies focused around famous Hispanic holidays associated with their culture. A good example of this could be the Day of the Dead in Mexico. If marketed correctly, a brand could grow their reach and show cultural awareness.

[Troy McPherson @wtroymcp]

@allieobrien427 @AlexKrallman I can definitely see this becoming a prevalent issue, especially as more brands begin to compete with each other. Do you believe this is preventable? Especially if brands receive backlash about virtually creating too "perfect" or unrealistic of a body image? #UNCWMKTG #ICMKTG

[Troy McPherson @wtroymcp]

@AlexKrallman With virtual influencers, you can literally create whatever visuals you want, but then you're then lacking that level of realism and personal connection real influencers offer. Vice versa with real influencers. This is a big difference between the two. #UNCWMKTG #ICMKTG

[Troy McPherson @wtroymcp]

@alexabati_uncw @LaurelAynne This is true, but do you believe seniors have the willingness to spend a lot of that disposable income? I'm not sure about you, but my grandparents are very stubborn and only spend money when they believe they need to. #ICMKTG #UNCWMKTG

[Troy McPherson @wtroymcp]

@LaurelAynne I do believe marketers have direct access to seniors, especially considering the 2020 covid era while quarantine was first in effect. Seniors were almost forced to become accustomed to using their mobile devices for nearly everything, including shopping. #UNCWMKTG #ICMKTG