The number one determining factor for success on Upwork is a strong proposal. However, since you need connects to send proposals, ensure you have enough before bidding for contracts.
Now, assuming we have enough connects, let’s break down what matters in a proposal.
First Impressions Matter
The first thing a client sees in your proposal is the opening two lines. But before even getting to that, they will see key details about you, including:
Your Name
Your Profile Picture
Your Title
Among these, your title is the most important. It must be relevant to the job you're applying for. For example, if someone with the title Email Copywriter applies for a Graphic Design contract, they’re automatically at a disadvantage. There may be rare exceptions, but in most cases, relevance is key.
- Crafting the Perfect Opening
Let’s analyze two different proposal openings. Imagine a client is looking for a graphic designer.
Here’s a generic, ineffective opening:
"Hello,
I see that you are looking for a graphic designer, and I am interested in the job. I have seven years of experience designing for..."
This opening does nothing to grab the client’s attention. It’s bland, predictable, and forgettable.
Now, compare it to this:
"Hi Michael,
567 sign-ups for a homeschooling webinar using just two social media flyers in three days. This is what you get when you..."
Numbers, stats, and results immediately draw clients in. A client reading this will think: How did this freelancer manage to get 567 sign-ups with just two flyers in three days? Who is this person?
This intrigue leads them to check your profile.
- Building a Strong Profile
Once a client clicks on your profile, they want to see proof of your claims. This is why social proof like testimonials, reviews, and past projects matter. Many hiring decisions are based on these factors.
To maximize your chances, ensure you have a client-facing profile, one that is optimized to attract and convert clients. Your profile should include:
- A compelling title that aligns with your skills
- A scannable description that highlights your expertise
- Relevant work experience
- Skills (Upwork’s algorithm and clients use these to find you)
- How Clients Screen Candidates
Upwork has several screening criteria that are visible only to clients. They can filter candidates based on:
- Total earnings
- Years of experience on Upwork
- Reviews from past clients
- Location
- Skills listed on your profile
I hope this helps
I told a woman that in Ogun state and Ondo state, some people go a whole year without seeing 100k. That God blessed you doesn’t mean that some people aren’t suffering.
On Election Day, give these people 5k for their votes, they will dance and celebrate like it’s a masquerade festival. Not that they wanted to vote for that candidate but because they need that money to survive.
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Pls repost 🙏 and thank you