Wayne Fan

Designer of some sort... sierra and instinct

[Wayne Fan @wwayneee]

Product development is 80% explaining ideas with shitty metaphors.

[Wayne Fan @wwayneee]

New https://t.co/l7FwesELG0

[Wayne Fan @wwayneee]

These videos are code, not screen recordings.

A custom studio turns a plain-text script into iMessage UI: real product cards, a new camera for the Shopify vid, and this lil logo layout adjuster for future use. Then it exports frame-by-frame to video.

[Noah Shinn @noahrshinn]

Instinct + Shopify

35% of our users use Instinct for personal shopping. Today, we’re partnering with @Shopify to bring product discovery, checkout and order updates into one conversation.

Shopping is a creative and personal experience. Your Instinct knows your sizes, the brands you like, and what you’ve bought, kept or returned. When you ask for something, Instinct understands the details that matter, from who a gift is for to when you need it to arrive.

Instinct can now search Shopify’s merchant network for products, and find live information on prices, sizes and availability. When you’re ready to buy, Instinct sets up your order with the store so you can check out with Shop Pay using your saved payment and shipping details.

Whether you’re searching for a thoughtful gift, researching big-ticket items, or restocking household essentials, the new experience helps you:
- Discover and compare products across brands, with up-to-date pricing and availability
- Check out with Shop Pay using your saved details
- Receive price-drop and back-in-stock notifications for your favorite items
- Stay on top of delivery updates and return-window reminders
- Access automatic discounts and promo codes tied to your Shop account

[Wayne Fan @wwayneee]

@nikunj @davidhoang @nickhiotis So good and also Sierra pays @nickhiotis $5 flat fee for all of his design work

[Wayne Fan @wwayneee]

Sierra Design Team: Sep 2026 edition

[Wayne Fan @wwayneee]

@dudeischill So good that I “borrowed” work from her portfolio before she even joined 🤫

[Wayne Fan @wwayneee]

@chrisaalid Thank goodness!!

[Wayne Fan @wwayneee]

@nikunj @nickhiotis is he though?

[Wayne Fan @wwayneee]

Small cap is the em dash of AI design

[Wayne Fan @wwayneee]

@brian_lovin If that sidebar isn’t a list of AI convos I feel bad for you and your passé web 2.0 app

[robyn park @robynxpark]

@benblumenrose @SierraPlatform these pics of @wwayneee @nickhiotis are so good👌

[Wayne Fan @wwayneee]

Design, prototype, be wrong, eat lunch.🍔

Come join the design team @SierraPlatform!! 👋🧑‍🎨 ty @benblumenrose @robynxpark for the nice convos

[Ben Blumenrose @benblumenrose]

Our first AI in Design 2026 case study is live, featuring @sierraplatform!

Sierra’s design team is only handful of people (though growing quickly) supporting an engineering org of 100+! They’ve had to be extremely thoughtful about how they work with an eng org of that size...

At first with AI, it was easy to fix every design nit themselves. Now they focus on creating the systems and components for the whole org while having a clear POV on where to sweat the details by hand (e.g. spending two hours getting a 16-pixel icon right... watch to see why)

“If we can touch production code and the systems more easily with stuff like Claude or Cursor, what is a designer’s role in trying to empower at scale? Instead of doing one little pixel at a time, we should build the infrastructure that engineers use to create new features.”

We talked to @wwayneee and @nickhiotis about:
- The advantages of a small design team
- Compressing "cook, prototype, be wrong, go back" cycle into a few hours
- The "51st engineer" trap: why fixing every design nit yourself doesn't scale
- Bringing back the joy of designing by doing some things by hand

[Ben Blumenrose @benblumenrose]

Our first AI in Design 2026 case study is live, featuring @sierraplatform!

Sierra’s design team is only handful of people (though growing quickly) supporting an engineering org of 100+! They’ve had to be extremely thoughtful about how they work with an eng org of that size...

At first with AI, it was easy to fix every design nit themselves. Now they focus on creating the systems and components for the whole org while having a clear POV on where to sweat the details by hand (e.g. spending two hours getting a 16-pixel icon right... watch to see why)

“If we can touch production code and the systems more easily with stuff like Claude or Cursor, what is a designer’s role in trying to empower at scale? Instead of doing one little pixel at a time, we should build the infrastructure that engineers use to create new features.”

We talked to @wwayneee and @nickhiotis about:
- The advantages of a small design team
- Compressing "cook, prototype, be wrong, go back" cycle into a few hours
- The "51st engineer" trap: why fixing every design nit yourself doesn't scale
- Bringing back the joy of designing by doing some things by hand

[Wayne Fan @wwayneee]

@avamadethat Unfortunately this is what they look like @nickhiotis who designed the figma one 🍬

[Wayne Fan @wwayneee]

@NateGio @benbarry @SierraPlatform @bakkenbaeck A lot of fun lore from Ben’s initial designs to build the brand around! I’ll DM you and maybe you can wear a @benbarry original on your head 🧢

[Wayne Fan @wwayneee]

Sierra Design Team: June 2026 edition 📸👨‍👩‍👧‍👦

(Elaine, not pictured on bb leave. We miss you!)

[Wayne Fan @wwayneee]

It's here and it's gorgeous! ✨

Thanks for having us @designerfund and all the cat herding @robynxpark and @benblumenrose had to do...

[Ben Blumenrose @benblumenrose]

Our 2026 Design in AI Report is now live!

This report is the culmination of thousands of people hours and many late nights to create what we believe is the most comprehensive, well-researched report capturing and synthesizing the state of Design + AI today.

While we used AI in many areas, a report like this still required deep thinking, grit, and humans coming together to do what they do best.

The final report spans nearly 20k words covering the survey results of over 900 people paired with dozens of qualitative interviews.

Over the coming months we will also release 7 beautiful case studies showing how top design teams are working on the ground featuring designers at @AnthropicAI, @framer, @linear, @NotionHQ, @Shopify, @SierraPlatform, and @stripe.

This work is a true labor of love to help guide a design community we hold so dear.

Link in the comments and please let us know what you think. Your feedback helps us shape how we will evolve this work over the coming years...

[Wayne Fan @wwayneee]

@benblumenrose Congrats !!!

[Ben Blumenrose @benblumenrose]

Our 2026 Design in AI Report is now live!

This report is the culmination of thousands of people hours and many late nights to create what we believe is the most comprehensive, well-researched report capturing and synthesizing the state of Design + AI today.

While we used AI in many areas, a report like this still required deep thinking, grit, and humans coming together to do what they do best.

The final report spans nearly 20k words covering the survey results of over 900 people paired with dozens of qualitative interviews.

Over the coming months we will also release 7 beautiful case studies showing how top design teams are working on the ground featuring designers at @AnthropicAI, @framer, @linear, @NotionHQ, @Shopify, @SierraPlatform, and @stripe.

This work is a true labor of love to help guide a design community we hold so dear.

Link in the comments and please let us know what you think. Your feedback helps us shape how we will evolve this work over the coming years...

[Ben Blumenrose @benblumenrose]

For our State of AI report we not only will bring you the full report with insights + data but will be sharing HOW the best do this work in beautifully shot case studies showing internal tools, output, and tons more. 7 incredible partners... get ready.

[Wayne Fan @wwayneee]

@benblumenrose @brownthings Whoooaaaa this is how I find out about Matt's new gig???