XERIAL - Your Vision, Our Platform

Gaming commerce platform that enables any developer to start, manage, and grow their business. #StartBuilding

[Facu 🇦🇷 @facugramaj0]

Time to make that Wikipedia page?

[Facu 🇦🇷 @facugramaj0]

AI generates so much content that standing out is nearly impossible.
Use AI only as leverage to speed up craft and personalization, never to replace judgment or authenticity.
The great marketer uses AI to create things they couldn’t before: custom onboarding, demos, courses.
Your voice and human lens are the only irreplaceable edge.

[Facu 🇦🇷 @facugramaj0]

Quora absolutely crushing it in the new wave of marketing! 🔥
@adamdangelo it’s time for a podcast—Just drop a little bit of the strategy, not everything, but give us something! 😄

[Facu 🇦🇷 @facugramaj0]

The old excuse “my boss doesn’t get awareness” is dead.
If you can’t tie awareness to revenue, you won’t last.
But if you master micro-audiences and measure like a founder (not an agency), you’ll be able to explain and defend the value even before the channel matures.

[Facu 🇦🇷 @facugramaj0]

Automate the boring stuff, invest your time in craft.
Don’t send 200 identical emails, build journeys, touchpoints, and feedback loops.
Put your energy where AI can’t (yet) replace you: creativity and experience design.
Whoever turns ideas into tests, and tests into real learnings fastest, wins.

[Facu 🇦🇷 @facugramaj0]

Today, the average marketer uses AI to send more spam.
The winning marketer uses AI to personalize full experiences and journeys, onboarding, emails, support, demos.
Real example: Zapier sends custom ebooks to each user and doubles activation rates.

[Facu 🇦🇷 @facugramaj0]

Marketing is back to craft.
AI and automation free up time, but only those who use that time to create unique experiences, hard to copy channels, creator deals, and true personalization will survive the next distribution winter.

[Facu 🇦🇷 @facugramaj0]

Balfour’s blog puts it clearly:
First, platforms open the door and let you grow.
Then, they close in on themselves.
What’s “access” today becomes a “toll” tomorrow.

[Facu 🇦🇷 @facugramaj0]

If your business depends on someone else’s rules, every new “distribution shift” becomes an existential threat.

[Facu 🇦🇷 @facugramaj0]

Speed is no longer a moat. It’s the price of entry.

The new cycle:
1️⃣ Execute faster than anyone
2️⃣ Validate with real customers
3️⃣ Find your next mini-moat before someone steals it
Escape velocity lasts hours, not years.

[Facu 🇦🇷 @facugramaj0]

Apple is the last survivor of the “slow but perfect” era, today, that recipe is a liability, not an advantage.

We’re now in the age of:
move, break (just enough), learn, repeat.

[Facu 🇦🇷 @facugramaj0]

Casual games made fortunes back when the App Store favored open rankings.
Today, almost no one survives a launch without paying: Apple and Google limit reach, prioritize their own paid models, and crush organic distribution.

[Facu 🇦🇷 @facugramaj0]

Forget “R&D as a moat.”

Today, the edge comes from:
Go-to-market execution
A brand people actually want to follow
And what you learn from users who change their minds every week.

[Facu 🇦🇷 @facugramaj0]

There’s so much happening that it’s hard to keep up. That’s why I like to have breakfast on Saturdays with entrepreneurs who live and breathe their niche 24/7. Today, the conversation was all about AI.

[Facu 🇦🇷 @facugramaj0]

Testing @thelastmonarchy Part 1: Login with wallet creation on mobile—there’s no longer any difference compared to the traditional systems we’re used to 👏.
Congrats! @0big_daddy 🤝 @0xsequence

[XERIAL - Your Vision, Our Platform @xerial_io]

Telegram mini apps 👀🚀

[Facu 🇦🇷 @facugramaj0]

Telegram boasts 950M monthly users and 25M daily users, with 20% engaging in games.
Let's explore how Sequence's Embedded Wallets are enhancing the gaming experience on Telegram. 👇

[XERIAL - Your Vision, Our Platform @xerial_io]

🔥🔥🔥

[Facu 🇦🇷 @facugramaj0]

🎮 Exciting news! @Immutable 400+ games now have access to @0xsequence all-in-one developer stack, unlocking seamless wallets, effortless marketplace integration, etc.

Together, we're making Web3 gaming faster, simpler, and more accessible for developers AND players.https://t.co/smEZHOyqxZ

[Facu 🇦🇷 @facugramaj0]

It's no joke when we say 'the best with the best'—big things are coming @0xferg 🤝
https://t.co/nJHlvUrzSH

[XERIAL - Your Vision, Our Platform @xerial_io]

🙌🏻🙌🏻🙌🏻

[Facu 🇦🇷 @facugramaj0]

I spoke with three investment funds today; things are heating up! 🔥 Planning a demo day for founders to pitch their projects.

ONLY GAMING 😎📩

[Facu 🇦🇷 @facugramaj0]

Now you can easily create Soulbound Tokens (SBTs)—unique, non-transferable, on-chain assets for your players. SBTs let you build deeper, lasting connections with players by rewarding them with items they can truly own forever, like achievement badges, exclusive rewards, or personalized game assets