Christine Orchard

Founder and chief strategist @ Orchard Strategy. Building founder-led content systems that get leads on LinkedIn. Expat in Taiwan.

[Christine Orchard @xtineorchard]

Can't believe I still need to FAX something on this day in the year of our Lord 2026.

BTW it's because I needed to send something to the IRS.

Used Dropbox Fax by @DropboxSign

[Lex Fridman @lexfridman]

I got to spend all day today with Jensen in Taiwan: talking with thousands of engineers and eating street food at a night market. Jensen is received as a rockstar in Taiwan, like it's Beatles in the 60's. It's mind-blowing and fun to watch. But most importantly, through all the interactions and all my conversations with him, he remained the same humble, kind, thoughtful, funny guy he always was, even as a kid who went to these same night markets many years ago.

Btw, we tried a crazy amount of different street food. It's legit some of the most delicious food I've ever had. I can't wait to share video of it, including a ton of our conversations and hangout. When I can pause for a moment from all the travel to edit the video, I'll post it.

Can't wait to continue talking to Jensen and engineers at Computex this week, and exploring more of Taiwan, and of course roaming the night markets for some more delicious street food.

Days like these, even more than usual, I feel like the luckiest kid in the world.

Love you all! ❤️

[Christine Orchard @xtineorchard]

You hired a LinkedIn ghostwriter. Posts are fine. Nothing's hitting.

The writer didn't fail. Positioning did.

You handed them a topic. They handed back a post. Nobody figured out what you should be known for in the first place.

That's the part everyone skips. That's the work.

[Dan McAteer @daniel_mac8]

This is amazing. Do this.

[Christine Orchard @xtineorchard]

Look at your last 10 posts.

How many are about you vs. about your buyer's problem?

That ratio is probably why your audience looks the way it does.

[Christine Orchard @xtineorchard]

Tools handle friction. They don't handle judgment.

You still have to decide what's worth saying.

[Christine Orchard @xtineorchard]

The freelancer budget to run a founder content engine: ~$360K/year.

The tool stack that does 80% of it: $1,896/year.

Here's what I'd use if starting from scratch:

[Christine Orchard @xtineorchard]

Total: under $2K/year.

That handles most of the production side.

What none of these tools can do is tell you which ideas are actually worth posting about.

[Christine Orchard @xtineorchard]

The difference between posting and actually growing from your content is positioning.

Without it, every post is a guess.

[Christine Orchard @xtineorchard]

AI can draft your content.

It can't tell you which idea is actually worth building a reputation around.

That part is still yours to figure out.

[Christine Orchard @xtineorchard]

She didn't post more. She didn't change her writing style.

She just finally knew what she was actually saying.

[Christine Orchard @xtineorchard]

A client had done 60+ leadership interviews and years advising senior leaders.

I asked her to explain what made her different in 2 sentences.

She went blank.

[Christine Orchard @xtineorchard]

Once that clicked, things started moving.

Referrals she wasn't expecting. A speaking invitation. One post hit 90K views.

She ended up launching an interview series to expand beyond LinkedIn.

[Christine Orchard @xtineorchard]

https://t.co/yOYKC0p7Wi

[Christine Orchard @xtineorchard]

The 4-part framework before every viral infographic

1. Related to pain points
2. Not too saturated
3. Actionable
4. Dense

[Christine Orchard @xtineorchard]

Writing about your struggles as a solopreneur attracts other struggling solopreneurs.

Not buyers.

Look at your last 10 posts and count.

[Christine Orchard @xtineorchard]

Ghostwriters need you to tell them what to write. Coaches teach you to write yourself.

Neither one figures out what you should actually be known for.