Ineffective in which way? Cost per install too high? Low quality users? Clicks did not turn into downloads/installs?
Before telling the media (meta or reddit, x) is bad, you have to know if your side is performing - ads, messaging on the ad, landing page is on point...
...can actually afford to run ads, meaning - the app is making enough money you can afford to do paid ads (don`t aim for cheaper traffic, aim for better economics, so you can afford the most expensive clients..)
I`m just saying that just check if your side (ads, website and economics) is good before you judge the media - premature judgment about media/platform traffic quality might be jumping ship from your golden goose.
There are media/platforms where it is hard to get consistency with paid ads - traffic quality..
Meta (Facebook) is still the best for majority of businesses, whereas linkedin will take your home and your kidney (very, very expensive) without results. You would think that linkedin in B2B would give much better results than Meta (Facebook & Instagram).. but in reality Meta ads still performed much much much better in traffic quality and price per result.
What is the part where others needed 6 months and you few weeks?
Is it getting their product, understanding the structure for the mini VSLs...[insert any other reason]?
It is not about length.. the same way sales pages and vsl are not about the length. These quizes are not the typical "audience survey" or the "which Friends character are you".
These quizes are built to be a part of a sales process hidden as a quiz.
The amount of questions and info cards comes from the "tasks" the sales process must accomplish.
The quiz must put the person into the problem state, info cards give credibility/authority to the solution, build rapport, play around the root cause and so on.
Then you use the Question and the Answer sentences in a specific way so that once they read it in their minds - they start to frame themselves, change emotional states and so on..
@iblamejulius Everyone dripping wet for 2024 posts. Want more? Go to Alens fb group and just filter posts by him. And to get the real sauce join FF or NHB Pro and have 3-4h weekly calls by him and more calls by other each freakin weekโฆ AND you get access to older videos and notes.
@copywriter_adam every single time the clients go like... ๐ฅฒ "yeah but I dont watch videos that long mmhhhmm.. and I saw a video that average watch time is 1.2 seconds now..ssooo.."
Also, you need to sell it. Why does this tool matter? Why does it matter to publish feature updates? So f*** what?
Another exercise to do find the MAIN Outcome your tool/saas serves is the "Features To Benefits To Outcomes".
The goal is to figure out what is the main outcome your product helps to achieve..
Is it more customers? Higher LTV? Drop churn rate? ...?
Once you know that you will have more clarity about what is missing to your product to really help them get closer to the outcome. If the outcome is weak, the desire for your product will be weak.
Point A (they are here) -- Mechanism (your product --> Point B (outcome achieved)
Going back to previous comment.
- Do the Features to Outcomes exercise
- Try to write that sentence in previous reply
- Write your website/landing page in a way that you explain how your product and its features provide A, B, C benefits, that eventually help the user to get the outcome.