Yannis Dosios

Father. Passionate about life, learning & growth. Chief Commercial Officer at Integral Ad Science. Former tweep. “It always seems impossible until it’s done.”

[Yannis Dosios @ydosios]

Very thankful for the opportunity to discuss with @Forbes about brand safety & suitability, ad fraud, privacy, and how @integralads is leveraging AI and ML to help marketers protect their brand and maximize their advertising ROI and efficiency.
https://t.co/aoviUZYrfz

[Yannis Dosios @ydosios]

So good joining @axios publisher Nick Johnston in #CannesLions today to discuss ensuring brand safety, suitability and return on ad spend powered by AI in an increasingly cookie-less world. Thanks for the opportunity. Very inspiring content at the Axios sessions all day.

[Integral Ad Science @integralads]

Today, CCO @ydosios sat down with @Axios Publisher Nick Johnston today to talk about brand-safe advertising strategies in a cookieless world.

"Optimize every single impression to the best ROI by matching cost, quality and conversions of each impression." – Yannis Dosios

[Yannis Dosios @ydosios]

Proud of the fact that @integralads has partnered with @CommonSenseNets to lead the way in protecting children from getting exposed to inappropriate advertising https://t.co/xFsGUrTTmB

[Yannis Dosios @ydosios]

Very excited about our big launch of IAS Total Media Quality for YouTube today!

[Integral Ad Science @integralads]

Major product launch today: IAS’s Total Media Quality for @YouTube provides advertisers with industry-leading GARM brand safety and suitability measurement across the online video platform. https://t.co/VIeWgFlsFS

[Yannis Dosios @ydosios]

@integralads has been selected by @Netflix to measure campaign performance because our product helps marketers ensure that their ads are seen by real people and driving outcomes across devices. Learn more about our partnership here: https://t.co/fNkZZUv3Qh

[Yannis Dosios @ydosios]

@Julianna ❤️

[Yannis Dosios @ydosios]

I'm excited to share that @integralads has partnered w/ @Twitter to launch a new brand safety & suitability measurement. Using Tweet-level insights, marketers can target the right audiences w/ more precision than ever before. Learn more here: https://t.co/Ab6McGgcrm

[Yannis Dosios @ydosios]

Excited to share that @integralads now offers its @TikTok brand-safety products in the UK, Canada & Australia, empowering advertisers in these markets to create safe, scalable campaigns on this cutting-edge app w/ over one billion users. Read more here: https://t.co/L5zpf6xhUt

[Yannis Dosios @ydosios]

@dantley Dantley I am sorry to hear about your mom’s health. My mom has been battling cancer for a while. The only thing I would say is be with her. Make her feel less alone before, during and after the chemo treatments. Whichever way may work for her: your presence, music, words, books…

[Yannis Dosios @ydosios]

Best #WorldCupFinal of all time! Two incredible teams. It really is the beautiful game ⚽️. Congratulations Argentina and Messi! 🇦🇷 🇫🇷

[Yannis Dosios @ydosios]

Excited to share that @integralads has released its 2023 Industry Pulse Report, in which we surveyed hundreds of media experts to find the key trends and tech that'll shape the digital advertising landscape next year. Download the full report today: https://t.co/16oQDV152r

[Yannis Dosios @ydosios]

Excited to welcome Khurrum Malik to @integralads as our new Chief Marketing Officer. Khurrum's vast experience spearheading global marketing initiatives will be an asset as we plan for an ambitious 2023 & beyond. Welcome to the team Khurrum! https://t.co/LySEilPhLI

[Yannis Dosios @ydosios]

Viewability is essential for brands to connect w/ their audiences & drive sales, that's why @integralads studied over 14 mil. households to see how one major CPG maximized return on ad spend by investing in viewable ads. Click the link to learn more: https://t.co/6DuPG7D0jE

[Yannis Dosios @ydosios]

@robinw Robin you are as good as they come. Love that you stand for what you believe. ❤️

[Yannis Dosios @ydosios]

Today @integralads shares the results of its latest Quality Path Optimization (QPO) report. By surveying media experts, we can explore QPO's role in driving efficiency so advertisers can get the most for their media dollars. Learn more here: https://t.co/3ss7gsZZy8

[Yannis Dosios @ydosios]

Excited to welcome Tania Secor as @integralads's new Chief Financial Officer (CFO). Tania’s 25 years of financial leadership will be invaluable as we continue our global expansion. Welcome to the team, Tania! https://t.co/c1yPphBYFY

[Yannis Dosios @ydosios]

Love this!

[Yannis Dosios @ydosios]

Twitter is an incredible service with such deep impact on our world, shaping our culture and conversation. So many tweeps have put their heart and soul into making it what it is. Thinking of all of my fellow tweeps. Here for you always if you need it ❤️

[Yannis Dosios @ydosios]

A big thanks to David Byrne (@Spotify), Sara Tehrani (@MAGNAGlobal) & Mark Proulx (@JNJNews) for sharing your insights on the future of media quality in digital audio advertising today at #AWNewYork!

[Yannis Dosios @ydosios]

.@integralads is expanding its partnership w/ @TikTok to include post-bid brand safety & suitability measurement. With our end-to-end coverage, brands can assess the quality of their inventory + enhance #advertising strategies accordingly. Read more here: https://t.co/umHrzFvqKR