Just updated my sidebar project and it's looking better than ever! Huge thanks to the amazing advice from the @webflow community. It's now more fluid, adapted for mobile portrait, and rebuilt with the native dropdown component. #webdesign#nocode#webflow
@webflow The new and only respond IP (198.202.211.1) is blocked by GFW, any site connects to a custom domain is not accessible in China. I have clients have multi-lang sites. what can we do? https://t.co/aDLbMt9HX5
https://t.co/OgoWDRyUPn
"Niching down" versus "Problem solving"...
A lot of people think that niching down will get them more business.
"If I say I help doctors... I will get more doctor clients."
But this is incorrect. Otherwise we could all start saying we only work with billionaires.
What you really need is a reputation as a problem solver. If someone has X problem... YOU are the person to go to. This should be your marketing goal #1.
And then after that - you overlap your problem solving reputation with the different groups of people that you solve that problem for the best (or who you want to work with the most).
In short: get known for thing -> then get in front of the right people. The problem solving part comes first.
The reason is people aren't buying who you want to work with. They are buying what you can do for them. So first you get their attention with your ability to help - them you show proof you have worked with people just like them.
I have used this approach myself. I wanted to be known as the sales and sales funnel guy. And I spent the last year building that reputation.
You can easily do the same - pick one problem that you want to be THE expert on. Focus on building that up for 6-12 months. Watch your business compound month after month.
Because of this, it's so dumb to display how many slots you have left for this month. It's OK to filter bad leads, but you just can't refuse potential clients.
After working with agencies across dozens of countries, here's why word-of-mouth businesses eventually plateau:
You can't control the timing.
When your best client finishes their project, you're back to zero pipeline. No predictable way to replace that revenue.
Even with a great reputation, you need prospects in the pipeline before you need them. Which means having lead gen and sales systems that work away in the background while you're busy delivering for current clients.
Referrals are a great bonus revenue.
But they're terrible as your only revenue source.