Yilan 🌵

Director of Marketing @lassomarketing @Harvard ‘20 Applied Math & Econ

[Lasso, an IQVIA Business @LassoMarketing]

We released the impressive results of our partnership with @BioPharmComm, who tapped into our Endemic Marketplace, reaching 70% more high-value HCPs than the benchmark and driving 30% script lift for a heart medication brand!

@medadnews @pharmalive
https://t.co/L6FDCf46JM

[Lasso, an IQVIA Business @LassoMarketing]

Lasso @elonmusk
🤝
Powering highly relevant healthcare marketing

[Med Ad News @medadnews]

@LassoMarketing & @CMIMediaGroup are the first to successfully leverage IBM Watson's dynamic creative capabilities for #healthcaremarketing , driving media performance 40% above benchmark. https://t.co/oILowkbhoI #omnichannel #mediacampaigns #patientconversion

[PharmaLive @pharmalive]

Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson https://t.co/GsFKWzcpXR

[Lasso, an IQVIA Business @LassoMarketing]

We worked with @CMIMediaGroup as the 1st to leverage @IBMWatson's Advertising Accelerator for healthcare marketing, driving performance 40% above benchmark 📈

Our partnership is proven to increase drug awareness, engagement, & script writing behavior 🚀

https://t.co/rjUDLfS1uB

[Lasso, an IQVIA Business @LassoMarketing]

We partnered with @CMIMediaGroup for a first-of-its-kind pharma campaign measurement project!

We uncovered amazing real-world results for a Psoriasis brand by leveraging Social and CTV, channels that were historically difficult to measure in pharma. 📈

https://t.co/Y30xoI3Sz1

[Lasso, an IQVIA Business @LassoMarketing]

Today, we launched our new @prebidjs Header Bidder Adapter, making our solution ready for integration into endemic publishers' existing header bidding frameworks.

We're dedicated to building the best solutions for healthcare marketers & publishers alike: https://t.co/yXVwKtUFBi

[Lasso, an IQVIA Business @LassoMarketing]

We're proud to announce our partnership with @TheTradeDesk to launch Unified ID 2.0 for #cookieless healthcare marketing! This will improve how marketers identify HCPs and consumers on the open internet, while prioritizing consent and privacy. https://t.co/m9vgz8EGRu

[CMI Media Group @CMIMediaGroup]

In this episode of the #NthDegree Jose Ferreira, EVP, Product Strategy & Transformation, is joined by supplier partner Greg Field, CEO, @LassoMarketing, to discuss scaling omnichannel capabilities, plus a forecast for how omnichannel may evolve. https://t.co/KKkydf2lbp

[Med Ad News @medadnews]

Lasso launched its new endemic Publisher Suite to continue @LassoMarketing’s mission of becoming a true end-to-end operating system. The platform is connecting leading agencies such as @Fingerpainters, @KlickHealth and @GoodApple_ to healthcare publishers. https://t.co/YGpKt8VmZF

[Lasso, an IQVIA Business @LassoMarketing]

Game-changing news: We're offering weekly Rx reporting, with no minimum spend, at zero additional cost.

Lasso Vision™ makes real-world metrics available for all users and all HCP & DTC campaigns run through our platform.

Welcome to the new standard 🚀
https://t.co/nPBySSWtTw

[Lasso, an IQVIA Business @LassoMarketing]

We have officially launched our new Endemic Publisher Suite and Marketplace to continue our mission of being the 1st true end-to-end operating system for healthcare marketing!

@GoodRx @HaymarketUS @klickhealth @Fingerpainters @GoodApple__ @globalrph

https://t.co/M51UdPgjRK

[Klick Health @klickhealth]

"We are constantly evaluating new ways to provide added value & expertise to our clients & drive innovation for healthcare marketers." Kristy Quagliariello, VP of Programmatic Media at Klick, shared as @LassoMarketing launches publisher suite.

Read more: https://t.co/tA3qMDeMii

[Lasso, an IQVIA Business @LassoMarketing]

The key to any successful DTC campaign is audience quality. Our latest case study proves that Lasso's HIPAA-compliant modeled patient audiences fuel the highest-performing campaigns in the industry.

In fact, we beat the benchmark by 36%. Learn more: https://t.co/5NVqvxVUBd

[Lasso, an IQVIA Business @LassoMarketing]

We're officially the 1st and only platform to enable both Rx & OTC Sales Lift Analysis for HCP and patient targeted campaigns! We partnered with @iriworldwide to complete an OTC Sales Lift analysis for a top OTC pain medication.

Here's how we did it: https://t.co/dDIVincyp6

[Lasso, an IQVIA Business @LassoMarketing]

Happy #InternationalWomensDay!

We celebrate all the powerful and passionate women who are instrumental to the growth and success of Lasso and the healthcare industry, helping pave the way for future generations and creating a more equitable future for us all.

[Lasso, an IQVIA Business @LassoMarketing]

Lasso is #hiring across all departments 🚀

We are proud of how we've prioritize the growth and happiness of our Lassonians! If you're interested in working on the #1 platform for healthcare marketing, we've got you covered with the best perks:
https://t.co/psU4IO0VKG

[Lasso, an IQVIA Business @LassoMarketing]

New year, new website! Great things are in store for Lasso and our clients this year - our new look is just the beginning. Come join us in the future of #healthcaremarketing 🚀

https://t.co/6EmdMp9VH7

[Lasso, an IQVIA Business @LassoMarketing]

Big news today: Eric Shih, former Chief Supply Officer at @Teads, has joined Lasso as our Chief Growth Officer! Eric will lead operations and strategy for our new Publisher Suite.

Stay tuned - we're brewing up some hot publisher offerings! ☕️
https://t.co/5H8Pa6E8PG

[Lasso, an IQVIA Business @LassoMarketing]

#healthcare and #pharma marketing Twitter: We're teaming up with @Digilant_US for a virtual fireside chat on Feb 1!

Join us to learn about
🚀 Leveraging better data for stronger campaigns
🚀 Prepping for a cookieless future
🚀 HCP + DTC reporting

https://t.co/bnfcSTWHnm