Yadira I. Vega-Cantú

Nanoscience & nanotechnology. Chemist, professor & researcher. Director, Nanotechnology Engineering Program @TECcampusMTY
Expressed opinions are my own

[Yadira I. Vega-Cantú @yivega]

¿Te gusta la ciencia y la tecnología, saber cómo manipular átomos y moléculas para desarrollar aplicaciones innovadoras? Ven a estudiar Ingeniería en Nanotecnología en el @TecdeMonterrey @EIC_TecDeMty ¡Te esperamos!

[Kyronis @kyronis_talks]

A community college professor named Marty Lobdell taught the same study skills lecture for 30 years. The video quietly became one of the most watched educational recordings online, with over 10 million views.

He spent his career watching students fail not because they were lazy, but because no one had taught them how their brain actually works when learning something difficult.

The lecture, “Study Less Study Smart,” contains a powerful framework.

Your brain cannot sustain focus the way most people believe. Studies show the average learner hits a wall between 25 and 30 minutes. After that, efficiency collapses. You’re still sitting there, but almost nothing is being absorbed.

Lobdell told the story of a student who planned to study 6 hours a night, 5 nights a week. Thirty hours total. She failed every class. She was not lacking effort. She was confusing time near books with actual learning. The fix is simple: when focus drops, stop, take a 5 minute rewarding break, then return. That reset makes a massive difference.
He also destroyed the myth of highlighting and re reading. Recognition is not the same as recall. To prove it, he read 13 random letters. Almost no one remembered them. Then he turned them into “Happy Thursday.” The entire room recalled them instantly. The brain stores meaning, not repetition.

This is why elaborative encoding works so well.

Finally, he shared the most important principle: 80 percent of study time should be active recitation. Close the book and explain the material in your own words. Teach it to someone else or an empty chair. Retrieval is where real learning happens.

His closing line stuck with me: If this information does not change your
behaviour, you have not actually learned it.

The best students do not study more hours. They stop confusing the feeling of studying with the reality of learning.

[Vatican News @VaticanNews]

In the Mass for the Jubilee of the World of Education, Pope Leo stressed that "the grace of being a student, researcher or scholar means accepting a broad vision that can see far into the distance."

The Pope went on to lament that in the modern world, humanity has become “experts in the smallest details of reality” yet struggles to recover an overall vision - one that unites knowledge with meaning. Against this fragmentation, he invited scholars to rediscover the harmony between intellect and spirit, a unity embodied by saints such as Augustine, Thomas Aquinas.

[Yadira I. Vega-Cantú @yivega]

@JTomCorVi 🥺😢

[Yadira I. Vega-Cantú @yivega]

🥳👩🏻‍🔬🧑🏻‍🔬🎉

[Yadira I. Vega-Cantú @yivega]

Juntas somos imparables 🙋🏻‍♀️💜- #marcha8m2025 MTY

[Yadira I. Vega-Cantú @yivega]

Proud member of ACS - Just got a new ACS Society Programs credential via @Accredible for https://t.co/Yhby9x2eSy via @accredible

[Yadira I. Vega-Cantú @yivega]

Muchas felicidades a Kevin Gómez, estudiante de Ing en Nanotecnología perteneciente al equipo 👏🏼👏🏼👏🏼

[Ingeniería y Ciencias Tec @IngenieriasTec]

Felicidades a nuestros estudiantes de Ingeniería Oswaldo Torres (IFI), Kevin Gómez (INA), Luis Martínez (IDM) y Espartaco Alvarado (IFI) por obtener medalla de bronce en la Competencia Iberoamericana Interuniversitaria de Matemáticas (CIIM).
#Findingtheway

[Yadira I. Vega-Cantú @yivega]

Me da gusto compartir que el mes pasado recibimos el certificado de acreditación de nuestro programa en Ing en Nanotecnología por CACEI. Representa también el compromiso de seguir trabajando en la calidad del programa. Gracias a quienes lo hicieron posible @IngenieriasTec

[Yadira I. Vega-Cantú @yivega]

@AleCuevasMoran @DrFernando_jRM ❤️‍🩹

[Carolina Hernández N @CarolinaH5]

Meet the #LatinXChemNanoMat judges! @Nano_Juli @ArSantiagoC @anacsalcantara @Cecilia_CCSilva @phdramoncp @fer_cardinal @FCervantesSodi @JULIOCH00703545 @MaraLui56385486 @NanoGoch @AnaHuergo2 @merlinatomica @olgaliir @DrFernando_jRM @SzalaiAlan @yivega @IanVioli

[Yadira I. Vega-Cantú @yivega]

¡Muchas felicidades a las y los estudiantes de Ing. En Nanotecnología que fueron reconocidos por ser los mejores promedios! 👏🏻👏🏻👏🏻💪💪🥳 #INA @IngenieriasTec

[Yadira I. Vega-Cantú @yivega]

Toma de fotografía de generación INA / INCQ Dic24 #generación128 de la EIC @IngenieriasTec

[Yadira I. Vega-Cantú @yivega]

@thekillers It was 🤩🤩🤩 👏🏼👏🏼👏🏼

[Yadira I. Vega-Cantú @yivega]

Celebrando el #nanotechnologyday #10^9 con estudiantes de Ing. Nanotecnología - INA de @ingenieriastec

[Yadira I. Vega-Cantú @yivega]

#nanotecnologyday

[Yadira I. Vega-Cantú @yivega]

Muchas felicidades a los y las estudiantes de INA que hoy fueron galardonados en la ceremonia de #estudiantessobresalientes de la @ingenieriastec 👏🏻👏🏻👏🏻 ¡Que sigan los éxitos!

[Dilo con perritos @DiloConPerritos]

Hoy celebramos el #DiaMundialDelPerroAdoptado 🐶

Un día para concienciar a la población sobre el compromiso que lleva hacerse cargo de una vida. Todos merecemos una segunda oportunidad, y una familia que nos ame y cuide ❤️

Si también tienes un adoptado comparte su foto aquí ⤵️

[Yadira I. Vega-Cantú @yivega]

@Theholisticpsyc 💔💔💔

[Nanoscale journal family @nanoscale_rsc]

Registration for #LatinXChem24 ends on 22 September so sign up now to get involved 🙌 https://t.co/8qEzOXI0v0
We are pleased to support the #LatinXChemNanoMat poster prize along with @JMaterChem and @MaterHoriz and look forward to seeing some of the excellent posters!

[David Garza Salazar @david_garza]

Hace 81 años se fundó el @TecdeMonterrey gracias a la visión de Eugenio Garza Sada y un grupo de líderes. Hoy celebramos el talento que día a día transforma realidades y construye legados que trascienden. Felicidades Comunidad Tec.