YK

running b2b distribution

[YK @ykships]

turns out my saas ad campaign was kinda cooking

454 new trials started in august

[YK @ykships]

@ChadAppDev dawg making passive income while posting value and building like a madman , big kudos bro

[YK @ykships]

@frederickjames bro you spoke it into existence gotta use that Jiu justsu boxing irl not just indie building haha

[YK @ykships]

very curious how about the performance of this creative

[Haris @harisahmad59]

@tibo_maker ad budget must be INSANE 😂

Every 2nd ad I see is Outrank. If Tibo comments, i’ll give it a try :)

[YK @ykships]

good point, think this applies to a lot of metrics as well.

biggest takeaway that I've learned is that every metric should be taken relative to the other metrics as well, there could be one metric that shows great results but when you look at the other metrics it may not be so good.

roas is a good example, another one is ctr.

there are oftentimes when we have a great ctr and you may think oh great you are stopping the scroll and your visuals are doing well, but..

If your ctr click-through rate is poor then you're not really converting those clicks into any sort of buying intent

[YK @ykships]

fr bro really gotta be an mma fighter haha like for marketing I always think it's good to have both a paid and an organic channel just so that you're diverse. I think it's also about having a diverse set of skills and different tools that you can use because obviously every problem or every product you build might require a different design, a different distribution channel, and so on and so forth.
the more you know, the better.

[YK @ykships]

@virgilerietsch nice good to know!

[YK @ykships]

@wickedguro interestinggg, perhaps a post-growth breakdown vid when it's over?

[YK @ykships]

@TheSpacerr obv not bro it's about how you can convert that traffic into clicks and those clicks into purchases

[YK @ykships]

@leonabboud maybe a system to help craft your thoughts and ideas into good copy? tho copywriting has a lot to do with taste/style so hard to automate tbh

[YK @ykships]

@Rashidkhasanov from which country are the impressions actually from?

[YK @ykships]

@SamPiliero why? you just need a good system and ability to get context in, if you steer it well it works quite nicely

[YK @ykships]

@adamofk_ fair enough, interested to see how you do, good luck !

[YK @ykships]

@honeydreamss @lukasenECOM exactly bro so much better tbh and don't have to deal with all that blocking stuff

[YK @ykships]

@ads4apps think the takeaway here is that every metric should be looked at not individually butin relation to the other metrics too , cos same can be said for when you look at roas but disregard budget and spend etc

[YK @ykships]

@jackfriks what was the cause of that?

[YK @ykships]

@EcomRiskOn no problem bro hope it helps my g if you need more help lmk

[YK @ykships]

most meta ads advice is TRASH and built for people spending $1k+ a day

if you're spending $30-$100/day, copying it can absolutely destroy your account

everyone says:

"make 15-20 creatives and let meta find the winners"

sounds smart

until you realize your $50/day budget is now being spread across 20 ads

- one gets $27
- another gets $11
- another gets $4
- half of them get pennies

then people look at the results and say:

"these creatives lost"

no they didn't buddy, they barely got tested

andromeda needs signals to figure out who responds to each creative

signals require impressions

impressions require spend

so if your budget is small, more creatives can actually mean less learning

what i prefer:

give each creative enough exposure to actually prove itself

i use roughly 1,000 impressions as the minimum directional read, ideally 2,000-3,000 if budget allows

once an ad hits the threshold, pause it and force spend into the others

then compare:

- ctr
- link ctr
- cpm
- landing page views
- add to carts
- purchases
- cpa
- roas

now you're comparing ads that actually had a chance to compete

find the 2-5 that earned the spend

cut the rest

then let meta do what it's actually very good at, which is finding more buyers for creatives you've already proven

tl;dr: small budgets need more signal per dollar

[YK @ykships]

make first purchase offer feel meaningfully different rather than just doing another 15%

i'd test something like 20-25% off the first order, free shipping, a free gift, or a starter bundle. sometimes a value add like "free X with your first order" is actually better because you're not just training people to wait for bigger discounts

if it's a subscription product, something like 25% off your first order + 15% off every order after, cos the first discount gets the cold customer over the initial risk, while the 15% gives them a reason to stay subscribed

also i wouldn't make the main ad offer dependent on an email popup

if the ad says 20% off first order, i'd send them to the relevant landing page and have the discount automatically applied. making them click the ad, hit a popup, enter their email, go check their inbox, copy a code and come back is just adding friction after you've already paid for the click.

you can still have an email popup for people who don't buy, or test email-gating separately, but i'd want the main cold traffic offer to be as frictionless as possible

most importantly i'd A/B test the offers rather than assume the biggest percentage wins