Rant: Google says, "good SEO is good GEO"
I don't disagree. But the same advice doesn't always work in reverse.
There are a whole lot of things AI-savvy SEOs do right now that they likely would never do if AI had never existed. A short list:
1. AI visibility tracking
2. Citation gap analysis
3. Building agent-ready sites
4. Optimizing for fan-out queries
5. Publishing more YouTube transcripts
6. Auditing AI crawler access + bot control
7. Greater emphasis on making facts explicit
8. Boosting entity consistency across the web
and...
9. Those damn listicles
Are these good for SEO? Mostly, but not all.
SEOs did many of the same things before AI, but not to the extent they do now.
Regardless, pay attention to new surfaces.
And take Google's advice with a tiny grain of salt. They mostly want to sell us ads.